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  1. Overview Frank Cervone

  2. Overview • Web site design and redesigns • Usability testing techniques • Designing for “scent”

  3. Overview • Writing for the Web • Techniques, strategies, and examples

  4. Overview • Interactive, content-driven Web sites • Efficient site management • On-target search results

  5. Web site design • What is good design? • Schools of thought • Tufte - buffet • Nielsen – treasure hunt

  6. Web site Usability • How do we know what is usable? • Usability engineering as an emerging discipline • What does research tell us?

  7. Jared M. Spool

  8. Essentials for Quality Web Design • Know who your users are • Know why they are coming to the site • Design for Scent of Information

  9. What is the Scent of Information? • The clues users follow as they navigate a site • Based on Xerox’s Information Foraging theories • Tell us why users make the choices they make as they are seeking their target content

  10. What We Know About Scent • Users can scan the page for Trigger Words • If they don’t find the trigger words, they look for Search • If Search isn’t a good option, they hit the Back Button

  11. Tips for Creating Sites with Scent • Start with the most important content - make that easiest to find • Find out what your user’s trigger words are • Look for uses of the back button and search to tell you things are going awry • Longer, more descriptive links work better than short links