DQ-Fan-Feedback-Survey

1. DQ Fan Feedback Survey Customer Satisfaction & Insights

2. Executive Summary 3 The DQ Fan Feedback survey is a strategic initiative designed to capture authentic customer experiences across Dairy Queen locations in the United States and Canada. By inviting guests to share their dining experiences within days of their visit, DQ gains actionable insights into food quality, service efficiency, cleanliness standards, and overall satisfaction. Days to Complete Survey window after visit 2 Countries This feedback mechanism serves multiple critical functions: it identifies operational strengths to replicate, pinpoints improvement opportunities before issues escalate, and demonstrates to customers that their voices directly influence brand evolution. The survey targets everyday DQ guests who have recently visited any location, making the feedback timely and relevant. U.S. and Canada coverage 1 Free Reward The program incentivizes participation through a free Dilly Bar reward, balancing cost-effectiveness with meaningful engagement. This approach generates thousands of data points monthly, creating a robust foundation for menu optimization, staff training priorities, and facility improvements that drive customer loyalty and repeat visits. Dilly Bar per survey

3. Survey Mechanics & Eligibility Participating in the DQ Fan Feedback survey is straightforward and designed for maximum accessibility. Guests receive a survey invitation printed on their purchase receipt, containing either a 19-digit survey code or a phone number to call. The digital survey path accommodates guests who prefer online completion, while the phone option ensures those without internet access can still participate. 01 02 Locate Your Code Find the 19-digit survey code or phone number printed on your DQ receipt immediately after purchase Visit Survey Site Navigate to www.dqfanfeedback.com and select your preferred language: English, Spanish, or French 03 04 Enter Details Input your survey code, date of visit, and time of visit as shown on your receipt Complete Questions Answer all survey questions honestly based on your recent DQ experience The multilingual support reflects DQ's commitment to serving diverse communities across North America, ensuring language barriers don't prevent valuable feedback collection.

4. Reward & Incentive Overview Free Dilly Bar Coupon Upon completing the survey, participants receive a validation code entitling them to one complimentary Dilly Bar on their next visit. This classic DQ treat serves as both a thank-you gesture and an incentive to return, strengthening the customer relationship loop. One Survey Per Receipt Each purchase receipt is valid for a single survey submission. Multiple visits generate multiple opportunities to provide feedback and earn rewards. 3-Day Completion Window Surveys must be completed within three days of the visit date to ensure feedback remains fresh and accurate, capturing genuine impressions. 30-Day Redemption Period Validation codes remain active for 30 days from issue date, providing flexibility while encouraging timely return visits to redeem the reward. These structured conditions maintain program integrity while offering generous participation windows that respect customers' schedules and purchasing patterns.

5. Key Survey Question Categories The DQ Fan Feedback survey strategically examines five critical dimensions of the customer experience. Each category targets specific operational areas where improvements directly impact guest satisfaction and likelihood to return. Food Quality Temperature, taste, freshness, and presentation of menu items 4from Blizzards to burgers Service Excellence Staff friendliness, knowledge, accuracy of orders, and problem resolution Store Cleanliness Dining area, restrooms, exterior appearance, and overall hygiene standards Speed & Efficiency Wait times at counter and drive-thru, order preparation speed, and queue management Overall Satisfaction Holistic experience rating and likelihood to recommend DQ to friends and family These categories align with industry-standard customer experience metrics while addressing DQ-specific operational priorities. Analyzing responses across these dimensions reveals patterns that guide training investments, facility upgrades, and menu development decisions.

6. Survey Process Flow Receive Your Receipt After completing your purchase, retain your receipt containing the survey invitation and unique code Access the Survey Visit www.dqfanfeedback.com within 3 days and enter your 19-digit code plus visit details Answer Questions Provide honest feedback across all question categories, typically taking 3-5 minutes to complete Receive Validation Code Upon submission, your screen displays a unique validation code4write it on your receipt immediately Redeem Your Reward Present your receipt with the validation code at any DQ location within 30 days for your free Dilly Bar This streamlined process minimizes friction while maintaining data integrity, ensuring that feedback collection enhances rather than burdens the customer experience.

7. Data & Insights Analysis DQ Fan Feedback survey data reveals actionable patterns that drive strategic improvements across the organization. While specific volume metrics are proprietary, the program consistently generates thousands of monthly responses that inform decision-making at both corporate and franchise levels. Common Feedback Themes Food Quality Peak-hour wait times consistently emerge as improvement opportunities, particularly at drive- thru locations Blizzard consistency receives high marks but shows variation between locations in mixing thoroughness Mobile order integration requests indicate growing demand for digital ordering conveniences Limited-time offerings generate significant positive engagement and trial behavior Staff Friendliness Cleanliness Order Speed Order Accuracy 0 40 80 120 Geographic analysis reveals regional preferences, with southern locations receiving higher ratings for outdoor seating comfort while northern locations excel in winter-season indoor ambiance. These insights enable tailored improvement strategies rather than one-size-fits-all mandates.

8. Strategic Recommendations Leveraging Feedback for Continuous Improvement Survey data should flow directly into quarterly planning cycles, with trends analyzed across three dimensions: immediate operational fixes, medium-term training investments, and long-term strategic pivots. Here's how DQ can maximize feedback value: Menu Optimization Use flavor preference data and limited-time offer performance to guide permanent menu additions, regional variations, and seasonal planning. Identify underperforming items for replacement or reformulation based on quality ratings. 1 Drive-Thru Excellence Deploy speed-improvement initiatives at locations with consistent wait-time complaints. Consider dual- lane configurations, mobile order pickup windows, and predictive staffing models based on historical rush patterns identified through survey timing data. 2 Digital Ordering Expansion Prioritize mobile app and online ordering development in response to customer requests. Integrate with the survey system to capture digital-specific feedback and ensure seamless reward redemption across channels. 3 Targeted Training Programs Create role-specific training modules addressing service gaps identified in feedback. Locations with high satisfaction scores can serve as case studies, with successful practices documented and replicated system-wide. 4

9. Guest Best Practices Maximizing Your Survey Experience Follow these tips to ensure your feedback is captured and your reward is secured: Photograph Your Receipt Thermal receipts fade quickly. Take a phone photo immediately after purchase to preserve your survey code and visit details for later reference. Complete Within 3 Days Survey links expire after three days. Set a phone reminder for the evening of your visit or the next day to ensure you don't miss the window. Write Validation Code Immediately After survey submission, the validation code appears on-screen. Write it on your receipt right away4you cannot retrieve it later without completing a new survey. Verify Eligibility Requirements Confirm you're 18+ and a U.S. or Canada resident. Review your receipt to ensure it includes a survey invitation4not all promotions or purchases qualify. Redeem Within 30 Days Validation codes expire 30 days from issue date. Plan your next DQ visit accordingly to enjoy your free Dilly Bar before expiration. Use a Stable Internet Connection Complete the survey where you have reliable Wi- Fi or data coverage to avoid losing progress if your connection drops mid-survey.

10. Compliance, Rules & Next Steps Age Requirement Participants must be 18 years of age or older at the time of survey completion. No exceptions. Geographic Eligibility Open only to legal residents of the United States and Canada. Void where prohibited by law. One Survey Per Receipt Each receipt is valid for exactly one survey submission and one reward redemption. No duplicates. No Reward Combining Free Dilly Bar validation codes cannot be combined with other offers, discounts, or promotions in a single transaction. Resources & Support Survey Website dqfanfeedback Available in English, Spanish, and French for your convenience. Customer Service For survey technical issues, reward redemption questions, or general inquiries, contact DQ Customer Care through the official Dairy Queen website or call your local restaurant. Thank you for being a valued DQ guest! Your feedback drives continuous improvement across our locations. We look forward to serving you again soon.