Difference between Business Intelligence and Business Analytics

In today's data-driven world, organizations are constantly looking for ways to optimize performance, predict trends, and make informed decisions. This is where Business Intelligence (BI) and Business Analytics (BA) come into play. Though the terms are often used interchangeably, they represent different approaches to using data to drive business success. Understanding the distinction between the two is crucial for businesses aiming to leverage data in the most effective way possible.

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