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Business Intelligence and Smart Analytics

Business Intelligence and Smart Analytics. Catherine Peck-Phillips Eric Huang Mattimore Cronin. Why this matters. http:// www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-S-newspapers

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Business Intelligence and Smart Analytics

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  1. Business Intelligence and Smart Analytics Catherine Peck-Phillips Eric Huang MattimoreCronin

  2. Why this matters

  3. http://www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-S-newspapershttp://www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-S-newspapers http://www.sitepoint.com/forums/showthread.php?519587-Typical-CPM-rates-for-community-websites

  4. What is an Exabyte? • 1 Exabyte = 1,048,576 Terabytes • 1 Terabytes = ~209,305 songs on your hard drive* • 667 Exabytes = 699,400,192 Terabytes • Study (in 2007) estimated all stored data in world at only 295 Exabytes • Around 1.2 billion hard drives • If China had 13 layers of books put on top of it http://answers.yahoo.com/question/index?qid=20091007194958AArWxqm http://www.bbc.com/news/technology-12419672

  5. How the **** are you supposed to interpret that much data?

  6. With Business Intelligence and Smart Analytics “Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” - Peter F. Drucker https://sites.google.com/site/fsubiwiki/home/bi-quotes-to-remember

  7. Interpreting Data • Vast amount of digital information • Economies form around the data • “Data exhaust” • “Data mining” • Business Intelligence • “Data Scientists”

  8. Everything’s a game

  9. Moneyball (or how BI can change the game)

  10. So how is this relevant? • A successful application of Business Intelligence • A great case study in how BI can be applied to great success • Remember this?

  11. No such thing as business as usual anymore

  12. Data from around the world at your fingertips • Proctor and Gamble’s “Business Sphere”, a magic ball • P&G’s fortunes depend on profit-forecasting • “Business Sphere” allows almost real-time adjustments to operations on a global scale

  13. Real Results $900 million in savings Helping 40,000 employees 60% of all systems standardized http://www.pg.com/en_US/downloads/company/PG_GBS_Factsheet.pdf http://www.pg.com/en_US/downloads/innovation/factsheet_BusinessSphere.pdf http://www.informationweek.com/global-cio/interviews/why-pg-cio-is-quadrupling-analytics-expe/232601003

  14. Predict user’s actions before they even act

  15. Twitter: Ultimate Business Intelligence Tool? “The ultimate business intelligence tool.” – Mike Brown (Director of corporate development @Twitter) http://www.computerworld.com/s/article/9224932/Twitter_exec_calls_tweets_the_ultimate_business_intelligence_tool_?taxonomyId=9&pageNumber=2

  16. The Value of Our Data • Twitter, like Facebook, is depending on targeted “in-stream” ads to make a profit • Start-ups are pioneering the “data platform” concept • Studies show connections between online interactions and reality http://www.economist.com/node/21531025 http://www.economist.com/node/18750604

  17. What About Real Life Applications? • Crane, a Yammer emotion tracker, helps companies track the feelings of employees • Proctor and Gamble’s “Business Sphere” tracks “digital skills” of employees and actions • Walmart can predict what it’s customers will buy http://www.huffingtonpost.com/2012/08/10/crane-yammer-emotion_n_1764607.html http://www.eweek.com/c/a/IT-Infrastructure/IBM-Brings-Big-Data-Analytics-Cloud-to-US-Open-Tennis-281959/

  18. Takeaways and Recap • Everything is a game • No such thing as business as usual anymore • Predict user’s actions before they even act

  19. Bottom Line: Business Intelligence is Necessary

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