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1. Innovative marketing- cause marketing

Cause Marketing- Marketing Management- Innovative marketing

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1. Innovative marketing- cause marketing

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  1. Marketing Innovations Bijubodheswar Government Arts College, Thiruvananthapuram

  2. CAUSE MARKETING  DEFINITION : For PartnershipBetween A Non Profit And Profit Organization. JAYALDUOUS Explain ThatThree forms of Cause Marketing

  3. CAUSE MARKETING 1. TraditionalCause-related Marketing Consumer Fundraising . 2. '. 3. Event,Initiative,orProgram Sponsorship , l \ L l L

  4. EXAMPLES OF CAUSE MARKETING •VisaCommittedTo Donate$1 Million ToChildren’sLiteracy Programs •Johnson&Johnson Contributed a Portion of sales from children’s ToiletriesToWorld Wildlife Fund

  5. EXAMPLES OF CAUSE MARKETING Johnson & Jonson’s- Save children’s upto the age of 5

  6. ..... An offer from a firm to contribute a specified amount of money to a designated cause when customers engage in revenue providing exchange Journal of Marketing - 1988 ..... A type of marketing involving the cooperative efforts of a for-profit business and a non profit organisation for mutual benefit Wikipedia 2006 A type of corporate social responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society Cause Marketing .com 2017

  7. A type of corporate social responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society Cause Marketing .com 2017

  8. A type of corporate social responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society Cause Marketing .com 2017

  9. A type of corporate social responsibility in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society Cause Marketing .com 2017

  10. Association with non profit organisation is not a requirements for cause marketing

  11. About the Campaign: Warby Parker’s Buy a Pair, Give a Pair promotion is simple: for each pair of glasses they sell, they will donate to their nonprofit partners to cover the cost of sourcing a pair of glasses.

  12. Coca-Cola & World Wildlife Fund (WWF) This would help preserve the melting ice caps where the polar bears roam and hunt for survival.

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