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Keep your customers on the same page by providing them exclusive User Experience to cherish a great web & mobile presence! This whitepaper brings all those unfold elements that help generate Better Revenue! Determine various factors based on this UX kit. <br><br>https://biztechconsultancy.com/blog/whitepaper/user-experience-key-revenue-generation/
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WhitePaper ExcellentUserExperience KeytoRevenueGeneration www.biztechconsultancy.com sales@biztechconsultancy.com
WhatisUserExperience? ͞Custoŵer experienceisalonglastingassetgarneredovervariousinteractionsandovertime.Eachcommunicationmattersandloyaltyisalwaysonlitmustest.Usefulness,EaseofUseandEnjoyabilityarethreekeyfactorsthatdeterminecustomerexperience.͟ • WhatDoCustomersWant? • Easyaccesstoserviceontheirconditions • Evidencethatabusinesscares • Tobeheard • Donotwantunpleasantsurprises WhitePaperbywww.biztechconsultancy.com
HowtoDeliverWhatCustomersWant? Afewtipsareavailabletodeliverwhatcustomerswant!Simpleyeteffective! Usefulness: Usefulnessisimperative.Yourbusinesscanbeusefulwhenitallowscustomerstogetwhattheywantanddeliversthepurpose.Enhanceusefulnessofachannelbyadoptingsomeorallofstrategies. User-Friendliness: Easeofuseisafeel-goodaspect.Ifabusinesslacksinusability,usersmaybeforcedtodoselfservicebutitdoesnotbuildloyalty.Thereforeusabilitytendstobeagrantedexpectationandnotavalue-add. Pleasurable: ItbringsintheWOWfactor.Usersmustenjoynavigatingthewebsite.Thewebsiteshouldengagecustomersthroughpresentationanddiversecontenttype,andsimultaneouslyinfluenceusertobuy.Web2.0hasrefinedthebrowsingexperienceofusers.Smartsearch,user-friendliness,customizedservice,andrichinteractionarethepleasureboosters. Allthesetipswouldrequirehighbandwidthandorganizationshouldgearuptooffersuchspeeds. WhitePaperbywww.biztechconsultancy.com
AlignYourCustomerServiceWithYourBrand Thebrandnameofanybusinessgoesbeyonditsnameandlogo.Itcanearnloyalcustomersandacquiremorecustomers.Theidealwaytocreateastrongbrandmessageistodeliverqualitycustomerservice.Howtodoso!Firstyoumustplacethecorebuildingblocksinplace. 1.CreateaClearBrandPromise Settingofproperexpectationsisoneofthechallengesforanyenterprise.Youmusttaketimeofftoclearlymentionwhatyourbrandisabout.WhatyouareandareŶ’t readytodowhenitcomestocustomerservice?Evadeallconfusion,educateyourcustomerstohelpthemsettheirexpectationsforthekindofhelpandpreferencetheycangetincasetheyhaveanissue. 2.MakeitMandatorytoFollowBrandPromise Alltheemployeesfromtoptobottomshouldknowthebrandpromise.Managementlevelexecutiveareresponsibleforenforcingthis.Theprocessshouldflowfromtoptobottom. 3.ChalkoutyourValues Smallbusinessesmaynotdevelopamissionstatementbuttheycanstillscriptintoafewwordswhattheirvisionis.Writeitdownanduseitasthecornerstoneforthebrandpromiseyouandyouremployeeswanttodeliver. webdesignisthesolution! WhitePaperbywww.biztechconsultancy.com
AlignYourCustomerServiceWithYourBrand 4.DefineFlexibleCustomerServiceProcess Oncedraftingyourvision,takethetimetomapoutyourcustomerserviceplan.It’stimetoexplainyouremployeestheproperwayofdoingthingsandalsomakethemunderstandinsomesituationstheycanbeflexible.Helpthemlearnvalueofconsistencybutavoiddeliveringaroboticresponse. 5.MeasureCustomerServiceandSeekFeedback Trackyourcustomerservicetoensureitsupportyourbrandimage.Theidealwayisseekingfeedback.Thisparticularlyappliestosmallbusinesses,asyourcustomersmightknowyoupersonally.Oncefeedbackarereceivedandaddressed,doŶ’t hesitatetocallforfollowup. Happyemployeestendtodobetterworkandbettercustomerservice.Unhappystaffmembersalsotendtoleaveabusinessfast,quashinganyamountoftimeandinvestmentLJou’ǀeputintothem.Itisidealtofollowupwithsupportandfeedbackonceyouhavetrainedemployeesandgiventhetoolstoofferbestservice.Youdeservetobehappy! webdesignisthesolution! WhitePaperbywww.biztechconsultancy.com
TrainYourFrontOfficeStaff • Youremployeesaretherepresentativeofyourorganizationtoyourcustomers.Theymustbeequippedwiththetoolsandguidancerequiredorelsetheywillfail,andyourbusinesswillchurncustomers. • Setyourstaffforgreatservicewiththesefoursteps: • Providethemeasyaccesstoinformationincludingallcorebusinessdata,likestatusofanorder,orthepriceandinventoryrecordsofaproduct. • Letthemknowtheanswerstocommonquestions. • Letthemknowhowtodescribethefeaturesoftheproducts/servicestheyareselling.Letthemalsoknowhowtoexplainthelogicbehindbusinesspolicies. • Justensuretheycanfixissuesrightaway.Mostofincidentswhereemployeeswentrudewerewitnessedbecausetheywerenotawarehowtorespondtoareasonablecustomerrequest. WhitePaperbywww.biztechconsultancy.com
BoostEmployeeMorale • ͞CoŶteŶted employeesdeliverimprovedcustomerservice.Dissatisfiedstafffailstoputextraeffortstoresolvecustomercomplaint.Employeesthatarenothappytendtoleaveanorganizationfast,disregardingthedegreeoftimeandinvestmentLJou’ǀespentonthem.Onceemployeeshavebeentrainedandgiventhetoolstooffergreatservice,followupwithsupportandpositivefeedback.It’stimetogethappLJ!͟ • Organizefrequent͞ǀiĐtorLJsessions.͟ • Allowalltosharetheirtoughestcustomerservicetimeandhowtheymanagedit. • Eachindividualshouldgetrecognizedforwhattheydidinclusiveofthe͞loǁperformers͟ • Thisallowsemployeestosolvecustomerissuesonthespot. • Themeetingscanencouragestafftoworkhardtoachievesomethingencouragingfor • sharingatthe͞ǀiĐtorLJsession.͟ • Everyonewillgettoknowaboutnewmethodstotacklecustomergrievances. WhitePaperbywww.biztechconsultancy.com
ManageEmployeesPrudently Trytoknowfromyouremployeestheirgreatestfrustrationswhileofferingcustomerservice Ifyoureceiveacustomercomplaintaboutany employee,doŶ’timmediatelyscoldthem Actonatleastoneoftheissues.Itwillhaveapositiveimpactonboostingthemoraleofyouremployees,astheywillrealizethatthereishopethesethingswillchange.Theywillbeencouragedtoshareagaininthefuture,beforeaproblemdevelops. First,askthemwhytheysaidandwhattheydid.Convincethemaboutyourbelieveonthem.Chancesaretheymightbelackingsometoolsorsomeotherchangesthatwillgiveyoutheopportunitytochangethat. erie ionandfasterMobileWebApp WhitePaperbywww.biztechconsultancy.com
TrackCustomerCommunications Afteryouhavetrainedyourstaffaboutdeliveringgreatservice,youcaninspectiftheyunderstooditwell.Thiscanbedoneinmanyways. PersonalInspection Inyourstoreoroffice,listentoyouremployeeandcustomerconversations.Bemoreattentivetohowemployeesreplytocomments. AskforFeedback Tryaskingyourcustomers,lookingthemintheeyes,͞HoǁarewedoiŶg?͟Thisisthebestwaytostayconnectedwithcustomer. RemoveBarrierswithCustomers Askforfeedbackonthingslikeemailandinvoices.Youwillgetamixofcomplimentsandcomplaints,whichwillgetopportunitytocelebrategreatservice,andcorrectissuesyouǁereŶ’t awareof. PƌoǀideCoŶtaĐtPeƌsoŶ’sInformation Sharingyouremailand,ifpossible,mobilenumberwillsendamessagetocustomersthatyouareheretohelp. webdesignisthesolution! WhitePaperbywww.biztechconsultancy.com
FocusOnRightCustomerMetrics CoŶĐeŶtratiŶgtothefolloǁiŶgŶiŶeaspeĐtsǁilldrastiĐallLJshiftLJourstaffŵeŵďers’ŵiŶdset. 1.Empathy Didyouremployeeuseatoneandexpressionwhileface-to-faceconversationthatdisplaystheirgenuinecaredaboutthecomplaint? 2.ActiveListening Didtheyexhibittheywereactivelylistening;byparaphrasingbacktheĐustoŵers’ avermentstocrosscheckthecomplaintwasproperlyunderstood? 3.Knowledge DidtheyunderstandyourďusiŶess’spoliciesinregardstotheincident? 4.ClearUnderstanding DidtheyunderstandwhyyourbusinesspoliciesareintheĐustoŵer’sinterest? WhitePaperbywww.biztechconsultancy.com 10
FocusOnRightCustomerMetrics 5.Empowerment Didtheemployeeknowhowtouseempowermentandflexibilitytosatisfythecustomer? 6.PreventativeMeasures Didtheemployeehelpthecustomeravoidafutureproblembyanticipatingwhattheymightneedgoingforward? 7.EmotionalConnection Isyouremployeeabletodevelopanemotionalbondingwiththecustomer? 8.Prevention Canyouremployeepreventanycustomerissueinthefirstplace? 9.CustomerRating Fromthe Đustoŵer’s poiŶt ofǀieǁ, hoǁLJoureŵploLJeeǁould ratetheoǀerallĐoŶǀersatioŶ? WhitePaperbywww.biztechconsultancy.com
ConsiderCustomersasMediaREPS ͞Themostinexpensiveandeffectivewaytocustomeracquisitioniswordofmouthreferralsfromothersatisfiedcustomers.Youcanhandlewordofmouthbyofferingagreatexperienceeverytimeacustomerapproachesyou.Youcanmeasurewordofmouthwithrighttrainingandcommonsense.͟ Askbelowfourquestionstoyourselfandyourmanagersandensuretheanswersaresharedwithallfrontlinestaff: Howmanynewcustomerscomefrompersonalreferrals? Whatshouldwedotooffermemorableandhappyservicetransactionstocustomers? Howshouldwespendtoacquirenewcustomer?Itmayincludemoneyspentonmarketing,advertising,orothersalesinitiatives. Howmuchwoulditcosttomakeallservicetransactionshappilymemorableforcustomers? Theanswerstothequestionswouldsurelysurpriseyouhowimportantisword-of-mouthreferralsasthisisthemosteffectivewayofcustomeracquisition.Theconsistentgrowthofasmallbusinesseventuallycomesdowntomakingaprofit.Consideringasmallsegmentofpeoplewhospendbasedonlyondiscounts,theidealwaytoearntherighttochargeapremiumpriceatyourbusinessistodeliverexcellentservice. Ithasbeenobserved,sensitivitytopricedoubleswhenaconsumercomplaint;anditagainmultipliesiftheyexperienceyetanotherissue.Butifyouprovideexcellentserviceitjustifiesexpense,astheyconsiderwhattheLJ’repayingforisworthit.Itcanearnyoualifetimecustomer. WhitePaperbywww.biztechconsultancy.com
ThingstoRemember • Astrongbrandimageattractsloyalcustomers. • Employeesshouldbeempoweredtoofferinggreatservices. • Contentedemployeecoversextramileforkeepingcustomershappy. • ͞IŶspeĐtǁhatLJouedžpeĐt͟ aŶdtraĐkĐustoŵerĐoŶǀersatioŶs. • Definewaystoofferpreventativeservicebymonitoringcustomermetrics. • Happycustomerreferralsaremosteffectiveandinexpensivewaytogetnewbusiness. ͞It’sfiǀe tiŵesĐostlytoaĐƋuiƌeaŶeǁĐustoŵeƌastoƌetaiŶaŶ old oŶe.IŶǀest iŶyouƌoldĐustoŵeƌsďyoffeƌiŶggƌeatseƌǀiĐe!͟ WhitePaperbywww.biztechconsultancy.com
302,ShridharComplex,NearSardarPatelStatue,Naranpura,Ahmedabad-380013.Gujarat,India.302,ShridharComplex,NearSardarPatelStatue,Naranpura,Ahmedabad-380013.Gujarat,India. www.biztechconsultancy.comsales@biztechconsultancy.com +91-987-962-2024