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Evolution of Digital Marketing

Optimizing sites for search engines began to be a common phenomenon in the mid-90s and by 2004, SEO had turned into a fundamental beneficial tool in the global scale. During the good old days, strategies like keyword stuffing, article entries and link spamming were recommended to those who generally didn't know better.

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Evolution of Digital Marketing

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Presentation Transcript

  1. Inception of Digital Marketing

  2. Early search engines such as Yahoo!, Infoseek, AltaVista, Lycos influenced greatly in the digital evolution of search, yet the good shining years didn't start until the point that Google pushed in 1998. With the introduction of the most popular search engine and its development of tools like AdWords in 2000 and content targeting in 2003, everything altered over the internet. In 2004, search engines began using advanced ranking procedures and using internet turned out to be widespread. The effect this had on business was extremely visible. Having the capacity to target programs and create procedures depending on search patterns prompted a better approach for offering and conveying. Nowadays a Googlebot crawls and records trillions of pages across internet and makes the most relevant ones instantly accessible with just a voice search. Overview

  3. Evolution of Digital Marketing • Optimising sites for search engines began to be a common phenomenon in the mid-90s and by 2004, SEO had turned into a fundamental beneficial tool in the global scale. During the good old days, strategies like keyword stuffing, article entries and link spamming were recommended to those who generally didn't know better.

  4. Evolution of Digital Marketing Early search engines such as Yahoo!, Infoseek, AltaVista, Lycos influenced greatly in the digital evolution of search, yet the good shining years didn't start until the point that Google pushed in 1998. With the introduction of the most popular search engine and its development of tools like AdWords in 2000 and content targeting in 2003, everything altered over the internet. In 2004, search engines began using advanced ranking procedures and using internet turned out to be widespread. The effect this had on business was extremely visible. Having the capacity to target programs and create procedures depending on search patterns prompted a better approach for offering and conveying. Nowadays a Googlebot crawls and records trillions of pages across internet and makes the most relevant ones instantly accessible with just a voice search.

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