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Social Integration is Brain Surgery. Not a Bandaid!

The best way to integrate Social Media into your overall marketing plan, is to understand the value it provides. This presentation focuses on Links and the transition of value to Social Signals, along with tips on how to improve and increase the links and social signals you get from your content.

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Social Integration is Brain Surgery. Not a Bandaid!

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  1. Benefits of Social Media Marketing  Links  Social Signals  Branding  Traffic  Ads  Feedback  Sales  Customer Service  Etc…

  2. Benefits of Social Media Marketing  Links  Social Signals  Branding  Traffic  Ads  Feedback  Sales  Customer Service  Etc…

  3. Social Media for Links Weird Asia News

  4. Social Media for Links  Really drove the growth of Social Media Marketing  Linkbait  Controversy or Contests  Content  Widgets  Infographics  Digg  Reddit, Delicious…

  5. Social Media for Signals  Facebook & Twitter  People started sharing more than linking

  6. Social Media for Signals  Facebook & Twitter  People started sharing more than linking  It just makes sense

  7. Social Media for Signals  Facebook & Twitter  People started sharing more than linking  It just makes sense  It is where Search Engines and SEO are going  Increased discussion on signals and ranking  Moz’s 2013 Ranking Factors  +1s one of the biggest ranking factors  Sum of all Facebook shares, likes, comment http://moz.com/search-ranking-factors

  8. Social Media for Signals  Google and Bing moving toward social signals  Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.”  Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”  Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”

  9. Content  News / Current Events  Lists  How-To  Offbeat / Humor  Controversial / Opinion  Contest / Giveaways  Meme  Infographics  Videos

  10. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share

  11. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share Provide good text snippets, one liners, stats, or quotes, for people to link to or share •

  12. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share Provide good text snippets, one liners, stats, or quotes, for people to link to or share Identify alternate angles for your content and approach individuals or accounts that promote similar content • Today I Learned, You Should Know, Did You Know • Adds longevity and makes content more memorable • •

  13. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share Provide good text snippets, one liners, stats, or quotes, for people to link to or share Identify alternate angles for your content and approach individuals or accounts that promote similar content • Today I Learned, You Should Know, Did You Know • Adds longevity and makes content more memorable Be interesting, informative, and visual • • •

  14. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share Provide good text snippets, one liners, stats, or quotes, for people to link to or share Identify alternate angles for your content and approach individuals or accounts that promote similar content • Today I Learned, You Should Know, Did You Know • Adds longevity and makes content more memorable Be interesting, informative, and visual Create resources where no quality ones exist • Computer shortcuts and hacks, visual guide to first time Windows to Mac users, IOS7 Battery saving steps, etc • Check support forums • • • •

  15. Tricks and Treats Content Related • Pay attention to timing; holidays, current events, memes, etc • Improve and re-promote older content that becomes relevant • Track trends, setup alerts, social site searches for keywords • Be a resource for them to link to or share Provide good text snippets, one liners, stats, or quotes, for people to link to or share Identify alternate angles for your content and approach individuals or accounts that promote similar content • Today I Learned, You Should Know, Did You Know • Adds longevity and makes content more memorable Be interesting, informative, and visual Create resources where no quality ones exist • Computer shortcuts and hacks, visual guide to first time Windows to Mac users, IOS7 Battery saving steps, etc • Check support forums Use embed code on graphical content • Make sure to link back to the page with the graphics or the root domain (avoid sections, SEO wording or different sites) • Use right click blockers that pop up with embed codes or links and guide people to link to the content with a quote or code instead. • • • • •

  16. Tricks and Treats Visibility Related • @mention or message known publishers and influencers of related content

  17. Tricks and Treats Visibility Related • • @mention or message known publishers and influencers of related content Use social ads to target bloggers and influencers • Research publishers and authors of related content • Sections on Reddit or StumbleUpon, Interests on Facebook

  18. Tricks and Treats Visibility Related • • @mention or message known publishers and influencers of related content Use social ads to target bloggers and influencers • Research publishers and authors of related content • Sections on Reddit or StumbleUpon, Interests on Facebook Customize your message to the social site your on • Facebook – Personal • Google+ - Resourceful • Reddit – Clever and Humorous •

  19. Tricks and Treats Visibility Related • • @mention or message known publishers and influencers of related content Use social ads to target bloggers and influencers • Research publishers and authors of related content • Sections on Reddit or StumbleUpon, Interests on Facebook Customize your message to the social site your on • Facebook – Personal • Google+ - Resourceful • Reddit – Clever and Humorous Track comments and referrers to identify opportunities • New communities or sites • Opportunities to interact • •

  20. Tricks and Treats Visibility Related • • @mention or message known publishers and influencers of related content Use social ads to target bloggers and influencers • Research publishers and authors of related content • Sections on Reddit or StumbleUpon, Interests on Facebook Customize your message to the social site your on • Facebook – Personal • Google+ - Resourceful • Reddit – Clever and Humorous Track comments and referrers to identify opportunities • New communities or sites • Opportunities to interact Partner with related quality companies and sites • Blogger Outreach 2.0 • Infographics • Social Exposure (for you or them) • • •

  21. Tricks and Treats Visibility Related • • @mention or message known publishers and influencers of related content Use social ads to target bloggers and influencers • Research publishers and authors of related content • Sections on Reddit or StumbleUpon, Interests on Facebook Customize your message to the social site your on • Facebook – Personal • Google+ - Resourceful • Reddit – Clever and Humorous Track comments and referrers to identify opportunities • New communities or sites • Opportunities to interact Partner with related quality companies and sites • Blogger Outreach 2.0 • Infographics • Social Exposure (for you or them) Utilize proper profile linking • Facebook – Short & Long Description, Milestones • Twitter – Profile link • Google+ - Bio page details • Link to focus content • • • •

  22. Let’s Connect Facebook.com/kairaymedia Facebook.com/brentcsutoras Facebook.com/SearchEngineJournal Gplus.to/kairay Gplus.to/brent Plus.google.com/+searchenginejournal @kairaymedia @brentcsutoras @SEJournal

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