KNOW ABOUT THE CREATORS OF EXPLAINER VIDEOS IN US Seth Godin certainly knew what he was talking about when he said –“We don’t notice a brown cow; there are just too many of them! But when you see a Purple Cow, you can’t help but take notice and you can’t help but talk about it!” See? That’s what your business needs to stand out from the crowd – it needs to come across as the proverbial purple cow! You need to do something that other businesses in your niche aren’t doing. You need to show what makes you different. You need to use the marketing media available at your disposal to create something that will ‘click’ with your audience. Success stories written by the likes of Dropbox and Airbnb have opened new vistas for businesses looking for an easy way to get a complicated message across to their audiences. They used a simple yet powerful medium to communicate with their audience – an explainer video! So, if you too have a new product idea ready to be launched into the market OR have a concept related to your brand that needs explanation OR your customers have a common query that needs resolution, getting an explainer video designed for your business will surely help communicate what you need to say. Wondering who can weave all that explainer video marketing magic into a stunning video presentation for you? Here is all you need to know about the creators of explainer videos in the US: Creator characteristic #1: Experience in marketing The most prominent feature that defines an explainer video creator is their understanding of the US market and their grip on creative advertising concepts. These are professionals who will act as your translators – decoding your vision and message and presenting it to your audience in a language they can understand. This task requires an in-depth understanding of marketing principles, an appetite to take risks, and a penchant to be creative and inspiring enough to create something that will grab viewer attention in this media crazy world! Creator characteristic #2: Knowledge of the trade Graphic design, animation, and video creation are highly dynamic fields. New technology, software and tools emerge every day to help designers create magical visuals on the screen. Agencies all over the world are constantly striving to stand out, so you never know which new hothead will bring the next revolutionary concept onto the design platform and stun the world. Your explainer video creator must, therefore, be on top of their game – aware of all the comings and goings of the design world and skilled in the latest tools and software needed for creating your desired visuals. Creator characteristic #3: Diverse range of skills For creating an explainer video, your design agency will need scriptwriters, copywriters, animators, graphic designers, video editors, sound specialists, and voiceover talent. This agency will give you access to a team of such a diverse skillset and expertise, all under one roof. So many talented creative artists will come together as one to create an explainer video that works perfectly with your brand image, marketing message, and audience preference. Creators of explainer videos in the US are truly masters of the art of storytelling, advertising, graphic design, media management, and communication. And when all these areas of expertise work together in perfect harmony, the result is marketing magic the likes of which you wouldn’t have seen before!