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Internet Marketing|Digital Marketing Courses|Best Digital Traning Institute In Pune

Best Digital Marketing training Institue in Pune. Learn from an Experienced teacher who provides better practical knowledge. Excellent Classroom for better learning

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Internet Marketing|Digital Marketing Courses|Best Digital Traning Institute In Pune

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  1. Search EngineOptimization Made by: Prasad Kharad

  2. Introduction • Search engine optimization (SEO) is the process of affecting the visibilityof • a website or a web page in a web search engine's unpaidresults. • It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on searchengines.

  3. SEO helps the engines figure out what each page is about, and how it may be useful for users. • SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential toSEO.

  4.  Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to searchengines.

  5. Digital Marketing traning Institute in Pune . About School of Internet Marketing School of Internet Marketing showcasing is a standout amongst other Digital Marketing establishments in Pimpri Chinchwad PCMC and Pune that have practical experience in advanced publicizing. Every one of our resources are Google guaranteed industry specialists. We offer every one of our understudies intelligent investigation material Classroom preparing and to chip away at live undertakings. We give 100% Job arrangement help. We give a half year entry level position that excessively paid with suggestion letter.

  6. ProblemDomain Why do we need SEO today? Where does the problemlie?

  7. Let us consider asituation:  You wish to buy a “blue denimshirt”. • You decide to look for itonline • You type “buy blue denim shirt online” in the Google search enginebar • What happensnext? • A race hasbegun!!

  8.  E commerce websites like these arenumerous innumbers. And all of them will be fighting to get listed in the SERP for the search you just made.

  9.  Where do you look for the searchresults? • First page, second, maybethird… • A maximum of 5 pages in the worst casescenario • Now what happens to the sites that do not make it to the top 5 pages of the searchresults? • They loose out customers, traffic andconversions • What is the use of making a website if people do not visitit?

  10.  In today’s world where all major businesses have gone online, if your website is not listed among the top few pages of search results, your business can suffer majorsetbacks • So what is thesolution? • Answer is Search EngineOptimization • SEO enables you to not only get listed on SERP but also expand yourbusiness • Studies have proved that SEO can boost the number of visitors on your website by 400% and customer conversions by100%

  11. This is where SEO belongs: DIGITALMARKETING • Digital marketing is an umbrella termfor • the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digitalmedium. • The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for theirmarketing.

  12. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported andvalued. • The use of social media interaction allows brands to receive both positive and negative feedback from theircustomers.

  13. BRANDAWARENESS • 1. Ease ofaccess • Information accessed at a fast rate using many digitalmediums, • such as Facebook, YouTube, Forums, and Emailetc. • The targeted audience is able to ask questions about thebrand and get familiar with it which traditional forms of Marketing may not offer. • 2. Competitive advantage: • Businesses are able to pinpoint behavioral patterns of clients and gather feedback on their needs which has a larger impacton those consumers who are active social mediausers.

  14. 3.Effectiveness: • Digital marketing enables us to reach vast numbers ofpotential • consumers at a sametime. • No geographicallimitations • This allows companies to become international and expand their customer reach to other countries other than the country it isbased or originatesfrom.

  15. WHYSEO???!! • In today’s competitive market SEO is more importantthanever. Search engines serve millions of users per day looking for answers to their questions or for solutions totheirproblems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. • Search engine optimization is essentialbecause: • The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher aspossible. • SEO is not only about search engines but good SEO practices improvethe • user experience and usability of a website. • Users trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’strust.

  16. SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social mediachannels. • SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on thesite. • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make moresales.

  17. There are mainly two kinds of SEO techniques • On pageSEO • Off pageSEO • Apart from this we’ll be using webanalytics. • Google analytics is the service whichwould help us inthis.

  18. On PageSEO • On page SEO is carried out on every page of the website. It includes those changes that we make to our site or on the lines of which we develop a website, that make it search enginefriendly. • Techniques that come underit: • Original and relevantcontent • Metatags • Metadescription • Keyworddensity • Sitemaps • URLstructure • ImageSEO • Internallinking

  19. Off PageSEO • Off page SEO deals with attracting visitors through other websites, that are good and authoritative. In off page SEO, we do not work upon our ownwebsite. • Techniques: • Backlinking • Forumposting • Socialbookmarking • Search EngineSubmission • Linkexchange • PhotoSharing

  20. THANKYOU !!!!

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