The 20 Companies With Top-Grade Leaders to Watch in 2020

1. ISSUE - 04 | APRIL 2020 THE 20 TOP-GRADE LEADERS TO WATCH IN 2020 COMPANIES WITH Leadership Significance in Today’s Business World How to Achieve Effective Leadership in Business? TECHNOPILOT A Protagonist Changing the Dynamics of the Cyber Security Forum Dr. Reji Kurien Thomas CEO Technopilot

5. Leadership is a strong responsibility that comes with key aspects like spearheading the company around the clock, the powerful decision making, acing the appraisals, and at the top executing like a mastermind. If that's not enough, then tackling challenges and competitions with world-class solutions and services is also what makes the leaders stand-out. Many individuals dream of becoming the leader of their times, until they realize they have to put in the work that legends do. Leadership is a far-fetched journey while standing at the start-point it may feel nerve-wracking, but with each achieved milestone, the leader will rise to victory. The Business Brainiac presents a special issue on “The 20 Companies with Top-Grade Leaders to Watch in 2020”, which highlights the successful leaders from across the globe, who are innovators, creators, and masterminds for their crafts. By integrating state-of-the-art prototypes, empowering human resources, and building sustainable processes, these path- breakers are leading the world with their enlightened minds. On the Cover, we have TechnoPilot, Dr. R K Thomas - a one- stop destination for myriad solutions ranging from National Security, Business Success Coaching to Energy Healing for organizations and individuals. In the special category profile, we have EduconIndia, Ms. Srinidhi Naidu, Founder, and CEO - One of the top-rated Indian Medical Student Consultancies for Overseas Education and Fractal Ink Design Studio, Priyanka Agarwal, COO and Heads Strategy, a unique studio deeply embedded into the business of designing customer experiences around products and services. Be it the flourishing start-up world or the humongous networked companies, today's leaders are ferocious, ambitious, and courageous in building their empires and are inspiring millions of young minds to do the same. These leaders are breaking the stereotypes and stepping out of their comfort zones to achieve their visions and transforming them into successful realities. With evolving times and trends, the leaders are marking their territories and are winning global recognition for their outstanding performance and innovative perspectives. The issue features profiles, Manhaday Consultants- Uday Hegde, SeekNShop.IO- S S V SSarath, Senaxus Technologies Pvt. Ltd – Vikas Owdhbal, Square Consulting- Rohan Bhatt, Synergy Technology Services- Ajay Lulia, Trident F&B Consultants Pvt. Ltd.- Abhishek Saareen. Also, we have industry-experts giving their insights for our Brainiac Talk section - 3 Ways Technology is Impacting the HR Function by Ms. Vidhya Sam, HR Head of Adrenalin eSystems and 5 Hidden Opportunity for Your Business during COVID-19 by Ms. Madhura Samarth, Founder, Ripple Animation. Also, our in-house editor has penned down innovative write- ups “Leadership Significance in Today's Business World” and “How to Achieve Effective Leadership in Business”, and “Leadership Triumphs, where Discipline Rules”. So, turn the pages for an exciting read.

7. MASTHEAD EDITORIAL D Patel Sara Patel, Krishnai Khairnar Editor-in-Chief Managing Editor ART & DIRECTOR Art & Design Director Chetan Urunkar Ashish Thakare Swapnil Patil Visualizer Graphic Artist ISSUE - 04 | APRIL 2020 THE 20 TOP-GRADE LEADERS TO WATCH IN 2020 ADVERTISING & PROMOTION Email : sales@thebusinessbrainiac.com COMPANIES WITH Marketing Manager Rajendra Chaudhari Piyush Kshirsagar Business Development Executive DEVELOPMENT Technical Head Technical Consultant Leadership Significance in Today’s Business World Pankaj Hongekar Dhiraj Kate How to Achieve Effective Leadership in Business? TECHNOPILOT A Protagonist Changing the Dynamics of the Cyber Security Forum Dr. Reji Kurien Thomas CEO Technopilot April 2020 WRITE TO US TO SUBSCRIBEBE ONLINE Email : info@thebusinessbrainiac.com TURN ON PAGE 20 CONNECT : SUBSCRIBE ONLINE Email: subscribe@thebusinessbrainiac.com thebusinessbrainiac.com Business Brainiac Business_Brainiac business_brainiac Business Brainiac Copyright ©2019 The Business Brainiac, All rights reserved. The publisher and editors make every effort to ensure the accuracy of the content. However, no responsibility can be taken for any effect from errors or omissions for any investments and decisions taken on the basis of the information provided herein. The publisher doesn't take any responsibility for any claims made in advertising carried within the magazine. All material published in the magazine is copyright protected and unauthorized reproduction is prohibited without express written permission of the editor.

8. CONTENT COVER STORY PROFILE Technopilot A Protagonist Changing the Dynamics of the Cyber Security Forum 14 SPECIAL CATEGORY PROFILE EduconIndia An Enlightening Realm for Accomplishing Study Abroad Breakthroughs 22 26 Fractal Ink Design Studio Sculpting a Contemporary Canvas with a Digital Wave

9. Manhaday Consultants A Financial Doctor Bestowing Financial Solutions at Its Best 32 SeekNShop.IO A Dynamic Shopping Experience for all Digital Shopaholics 34 38 Senaxus Technologies Bestowing Customized and Breakthrough Services in Power Management, Security, Solar, and LED Lighting Solutions Square Consulting Expanding the Business Realm through Ingenious Methods 40

10. Synergy Technology Services Providing Customized IT Services to Every Domain around the Country 44 Trident F&B Consultants A Breakthrough Platform Offering Exceptional Hospitality Consulting 46 BRAINIAC TALK 36 5 Hidden Opportunity for Your Business during COVID-19 3 Ways Technology is Impacting the HR Function 48 ARTICLES Leadership Significance in Today’s Business World 42 How to Achieve Effective Leadership in Business? 50 Leadership Triumphs, Where Discipline Rules 52

13. Cover Story Profile

14. April | 2020 14

15. “To provide niche technology to organizations and leverage that towards improved security and probability, with support to bring about a shift in consciousness, resulting in health and well-being.” April | 2020 15

16. E stablished in 2013, Technopilot is a one-stop destination for myriad solutions ranging from National Security, Business Success Coaching to Energy Healing for organizations and individuals. Be it any small or big company operating in India or at an International level, Technopilot provides top-notch offerings, develops skill sets, and acquires the resources required to operate a successful enterprise. At the heart of the company, there lies a core frontier research team that works around the clock to herald the technology of the future into the present day and ensures the best potential cybersecurity services on an affordable budget. It specializes in harnessing the best of frontier technology to give any respective customers a secure operating environment by using advanced techniques like Elliptic Curve Cryptography, Nanotechnology, Quantum Physics, Visualization and The Law of Attraction. With exceptional and diligent work ethics, the company strives to make the world a better place to reside for generations to come. The key drivers of Collaboration, receptivity, empathy, intuition, resilience and sensory awareness are essentials that the company will activate during "My Leadership, My Brand" to further develop the company's leadership and potential. the way we now live, think and do business” is the voice of the brand. hardening the Indian communication backbone infrastructure. An Adept Leader Yielding a Righteous Foundation With such exceptional performance, he has bagged numerous titles under his name; he has been a Gold Medalist in every course undertaken in his career and is a world-acclaimed authority in the fields of Quantum Science, Cryptography, IT Security, and Technology enhancement. His company has won multiple recognitions and awards, to name a few of them are “Top 50 Technology Innovators and Visionaries” at INTERCON 2019 at Dubai in Oct 2019, “Emerging Technology Initiative” at FINNOVEX awards at Dubai in March 2019, “Excellence in Encryption” award at FINSEC – The Banking Security Summit at Dubai, UAE, March 2018, and is featured in several magazines for Best in Country Media Survey Awards. Dr. Reji's vision has sphere- headed the firm in its first 5 years of establishment it is featured in the list of “50 Fastest-Growing CEOs in India - 2017”, Winner of “Company of the Year – Energy Healing – 2017”, “25 Most Valuable CEOs in India” in 2018, “10 Best Security Companies 2018”, Annual Roll of Honor in 20 Most Promising “Cyber Security Solution Providers”, “The 10 Fastest-Growing Brand in 2019” in leading globally published prominent magazines. A veteran personality, Dr. Reji Kurien Thomas is the Founder of Technopilot. He is a highly commended former Naval Commander who has spent his lifetime in the pursuit of frontier technology. He is an avid aviator, who has extensive experience of more than two decades in military service aviation. The foundation of his successful career was built from the best institutions around the world, which include Stanford University USA, Kent State University USA and IIT Delhi. He has obtained several Doctorates / undertaken pioneering research, in the niche areas of Computer Science, Network Securityand Alternative Medicine with a Fellowship in Corporate Social Responsibility from New York. Dr. Reji has a unique distinction in conceptualizing and developing niche projects in the Indian Navy including Naval Intranet in 1998, Navy-wide enterprise E-Learning in 2004, Malware Analysis Lab in 2008, securing Naval networks and in TEMPEST. The intellect has also worked at the highest echelons in Network security in India including with the NSA, DRDO, and securely “We are an organization working hard with the technologies of the future, some of which are not even being researched in any university to date, and using them to herald a new future for societal advancement, improved living and social conditions. More than profit-making, we would like to be known as a company that caused disruptive and cataclysmic changes in April | 2020 16

17. Core Capabilities of the Organization technology and methodology, including usage of Scalar waves, towards achieving one-of-a-kind enhanced Threat Intelligence and Protection in the Cybersecurity domain. receiving. The company cherishes a friendly and family-oriented atmosphere, which helps strengthen the bonds and makes working together with a healthy trustworthy experience. Also, it uses the principle of 'Change Management' conducted by its management and executives, to promote initiatives and services for bringing in effective changes that employees' can cope with. Technopilot bestows a comprehensive range of services, out of which the energy healing services are backboned on its trademarked Divine Grid Healing. The Divine Grid Healing is concerned with helping all the clients to access information and therapies that will create healing in every aspect of their lives on every level of the body, mind, and spirit. The Healing modality works with mathematical and defined scientific laws, which include the manifest process, high vibration energy, and its application in the universe. An economical Elliptic Curve Scalar Multiplication algorithmic rule appropriate for Wireless Network, Cryptography for Wireless sensing element Networks and use of Scalar Energy implement the immoderate secure networked system as well their operators, are also being developed at its R&D labs. These cutting-edge mechanisms make the company a niche operator in the global arena. The company works with the mantra of “Logic + Emotion= Gets Successful Changes”, hence it follows an ideal relationship of mutual respect and communication with its employees and treats them as assets. The organization considers that “Everyone is Change Agent”, working as a team and empowering each other by uplifting visions and fostering innovative forces will help take the business to new places. “We also believe in opening two-way communication channels to garner ideologies, towards promoting our services using niche technology mediums in vogue today. The company specializes in proactive threat protection and develops software that reacts immediately to new and emerging threats and protects users in real-time. The Art of an Impetus Business Technopilot is driven by a customer- centric approach and believes that as one practice giving, there are doors that life opens for the abundance of The team of Technopilot realized that it needs to embody newer frontier April | 2020 17

18. A Word on Challenges Technopilot's approach towards failure is realistic and crisp, it believes that failure is a part of the process and it is a tool for new lessons that further guide to the destination of success. The biggest challenge for the company has been to practice its Mission and Vision Plan in synergy with the existing infrastructure in the world. The company had to make suitable adjustments to fit its frontier technology to dovetail with the existing scenario. Dr. Reji recites that there are multiple challenges that a company faces with each passing day, be it in its nascent phase, developed stage, or successful period. During the times of hurdles, Dr. Reji explains one starts to drown in the pool of realities and considers it be the end of the world, while on the contrary, it is opposite to it, as challenges are the path-breaking lessons and also the best thing if one looks at it positively. Momentous Strides towards Security Solutions “About two years ago, I was running my company smoothly and successfully. Things were going with ease that I decided I could dedicate less time to running my company and instead spend more time working on a new startup for which I was excited. I started spending more time on the new startup, as it was new and interesting. Most of all, it was fun working on a new venture. But learned a big lesson that one needs to continually and relentlessly pursue what we originally started and that no organization runs automatically”, concludes Dr. Reji. A security solution from Technopilot helps reduce costly threats by giving combined network and physical security for a more comprehensive approach that meets the needs; layered security that helps protect from hackers, spam, malicious websites, identity theft, and more; highly secure access that helps workers and visitors safely connect to the business, highly secure storage that gives the capacity to protect and back up data, video, and images. Also, the penetration tests are a component of a full security audit and Technopilot has built a cost-effective process for suitable environments that provides top-notch network security and reduce the risks. The interconnected world grows at a lightning speed, where many things happen within a fraction of a second. One such common business activity is hacking; the hackers are the criminals of the digital world leaving a lethal impact on growing business by their illegal techniques of hacking. To protect the clients business from hackers, spam, and malicious websites, the team at Technopilot offers its clients with hi-tech solutions like ongoing investment, breadth of solutions, independence, expertise, service- the client way, reducing the cost and complexity of security without compromise, application security, security intelligence, get a head start on future security challenges, and strengthen and simplify your security. Technopilot delivers customized solutions to its clients and guides them throughout to manifest their ambitions at every step of their journey. This, in turn, makes the clients transform their companies into powerful business entities, force multiplier and enabler to help them attain a vision for their dream business and derive exceptional business growth. April | 2020 18

19. Exploring the Path Ahead The team at Technopilot is developing the security systems of the future, embedded with multi-layered Elliptic Curve Cryptography, Nano-technology dovetailed with Laws of Quantum physics and using esoteric laws, which are not much in vogue in the existing time. Presently the company is working on frontier technology of the future in the field of quantum physics, a few projects of which are already implemented and in place. “A lot more new technologies would have come out of the testing phase of the Technopilot Labs and we would be making hardware as well as embedded software inclusive of quantum components to run them. Many of our products would have found the way into people's homes more as a basic necessity than as a luxury”, concludes the concern. It has a strong urge that with the help of its healing mechanism, individuals will be able to experience a larger than life environment. The company plans to expand its horizons to make people more aware of the energy around them. By these high-frequency energies, the individuals will grow and succeed to their highest potential and make their dream lives a reality. “We can spend the rest of our lives in peace, harmony, in growth and sync with nature”, conclude the company. A Look at the Existing Numbers The cybersecurity industry is growing at a rapid speed and it is evident that the Application security domain is likely to develop at the highest CAGR in the next 5 years. To build a powerful enabled platform, the cybersecurity companies are developing safe and secure network infrastructure for devices linked through it. These have gained enormous success and are looking to disruptively change the phase of society to that of success, well-being, and positive transformation. In the given times, Technopilot has been working on many projects in major cities in India and a few in the Gulf region and the USA. The company looks forward to opportunities in both the consumer and enterprise segment. It is focusing on strengthening its channel ecosystem and increasing the presence in India across tier 2 and tier 3 cities. By 2021, it would like to be present in all channels of distribution to reach out to potential customers and provide flexibility in licensing by partnering with Managed Service Providers. Here are few of the stats that represent the future of the cybersecurity industry : As per Forbes, the worldwide cybersecurity market is defined by market sizing estimates that range from $77 billion in 2015 to $170 billion by 2020. The global cybersecurity market is expected to reach approximately $190 billion by 2025 and will be driven primarily by increasing digitization wave and smartphone penetration. The First Edition of Cyber Security India Conclave 2017, mentioned Building India's Cyber Security Framework, Securing FinTech Companies, Securing Smart Cities and IoT devices, Creating one million cybersecurity experts and 1,000 cyber start-ups by 2025, and Strengthening Data Protection and Cyber Security Laws. April | 2020 19

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21. The Special Category Profiles

22. Srinidhi Naidu April | 2020 22

23. To guide aspiring students through the study-abroad process and ensure their success through our pursuit of motivated training. E had to overcome many hurdles along the way. This, in turn, made her strong and gave her the much-needed confidence to pursue her vision in the longer run. stablished in the year 2005, EduconIndia is amongst one of the top-rated Indian Medical Student Consultancies for Overseas Education. It bestows the students with best-in-class consultancy and become a recognized brand for Student Training and Consultancy Programs training Global Professional Entrance Exams, which include GMAT, USMLE, GRE, IELTS, and TOEFL. maintain. There is a vacuum which the Indian consultancies often failed to address, and that is when I perceived the idea of EduconIndia. I quit my job and vested my focus towards this and since then, we had been working with extreme determination for our young doctors. We had been successful in filling the void and in ensuring that the students are finally granted their license to practice”, expresses Srinidhi and gives us a sneak-peak of her journey. “The foundation of EduconIndia was laid over 12 years ago when during one of my projects with my previous employer, I noticed that there were a lot of medical students who would approach to seek help on higher education. I realized that there was a huge gap and there were not enough quality consultancy options, especially for the medical students. Comparatively, while engineers had the gamut of options to pick from, medical students often turned back disappointed because they always intended to pursue PG in the U.S. but were mostly offered the Master's program, which again is very different. A Master's program will not get them a license to practice, whereas for getting a license to practice, there are different protocols that one should The Ferocious Leader Srinidhi with her fearless stature has shattered all the societal norms and has empowered many fellow women entrepreneurs to chase their dreams and become successful. She has set an ideal example of choosing a career that one loves and enjoys working for. She is her boss and with her power- packed performance, she has bagged herself the recognition of one of the most noted Overseas Educational Consultants in South India. An influential leader and powerhouse of talents, Srinidhi is the Founder and CEO of EduconIndia. She holds the responsibility of strengthening the pillars of the institute and strives to make every student's dream a reality. Srinidhi herself is one such example, who has manifested her dreams on every step of her journey and become a well-known name in the consultancy fraternity. During the initial days of her journey, after she discovered her passion for starting a consultancy, she April | 2020 23

24. A Remarkable Collaboration EduconIndia has a rich experience of 15 years and has successfully guided thousands of students in fulfilling their aspirations of graduating from leading universities around the globe including from the United States, Europe, Australia, and others. It is an official and exclusive partner of Kaplan Medical USA and exclusively hosts Kaplan's Live In-Person Classroom lectures in India. It is honored to be associated with Kaplan's expert global faculty, which in turn adds numerous benefits and mainly strengthens a student's frame of preparation. With the help of Kaplan's globally acclaimed USMLE Step 1 classroom lectures; the students can experience an excellent learning environment, which flourishes them with better results, self-confidence, and future goals. On a scale of 1 to 10, EduconIndia has secured a whopping score of 9.5 by the Global Educational Giant – 'Kaplan' for organizing the best classroom lectures globally. with universities. On the contrary, it works with the US government to get the clearance of licenses, get the paperwork completed, and finally do the admission procedure for its medical students into post-graduate specialty courses in the United States. The students receive a plethora of advantages which include broad study materials, self- assessing examinations, consultancy service, and future residential services. A One-Stop Solution Platform For the first time in India, EduconIndia brought forth 7 elite global medical school faculties from the United States to Hyderabad, India. These professionals are best in the global market and are thought-provoking market leaders, who are authors of various well-known medical books and journals from around the world. With such impeccable amenities, EduconIndia aims to spread its horizon to many budding students, who want to make their abroad dream come true and become leading personalities, which mark a difference. EduconIndia supports the students throughout their career journey; right from the initial application process to up until the student is professionally settled. There are multiple consultancies across India and the market is flooded with many promising to the best in the game, but there is a reason as to “why one should consider studying at EduconIndia?”, the answer to this is because it's a unique kind of consultancy. It is well ahead in the race of other consultants, when it comes to getting the paperwork done for medical students and the licensing part, EduconIndia is not associated “It wonderfully elated me to have been connected with Kaplan and to bring down their elite faculty to India and to train our students, however, it was on my shoulder to market in a very short span of time and spread the news across for the utmost benefit of the aspirants”, concludes Srinidhi. April | 2020 24

25. The Dynamic Team For any organization to be successful, it is imperative to have a talented team of dedicated professionals and also trustworthy collaborations. Teamwork goes a long way and also builds a successful organization, Srinidhi with her team members aims to train the aspirants through their study-abroad process and ensures to work around the clock. More than just consultancy, the team of EduconIndia believes in offering the students with utmost guidance and become a companion in their respective journeys to bring forth the highest results and create a compassionate relationship. The team is highly focused and their workflow is well-planned with proper dates and times to maintain a dedication work ethical approach and execute according to the need of the hour. The Final Words Over the years, EduconIndia has been instrumental in making the ends meet and has worked diligently to achieve success in the field of consultancy. It has bagged numerous awards and has been entitled to esteemed International Business Magazines and grabbed eyeballs of students and their parents for being the ideal choice. EduconIndia has established its standards across South India's Medical student fraternity. “We create potential methodologies involving technologically-driven strategies to meet with flying success, the spectrum of abroad-study options”. More importantly, the potential and significant team of VHonk has added paramount value in the offerings of EduconIndia and has played an essential role in the institute's success journey. Putting their best foot forward, VHonk Digital Media and Marketing is a young, lively, and motivated team, who lead from the forefront to help EduconIndia find their digital presence. Right from the moment, once the prominence of these programs was explained, the team of VHonk was up on their toes; strategizing to the core, enquiring and researching on all marketing details, and driving the sessions to the targeted audience. “I take this moment to thank the Founder of VHonk, Mr. Binesh Gaddam for executing all the plans consistently, driving the desired results. From what I have seen, I believe that they are the masters in Search, Social Media, and Content Marketing”, Srinidhi is grateful and holds the highest state of appreciation of Vhonk. April | 2020 25

26. Tanay Kumar Geeta Suthar Priyanka Agrawal Fractal ink was determined on the idea of building meaningful products rather than just innovative products. With this strong focus, we built our processes around the Indian context and slowly helped transform the mindset of the industry. E stablished in 2010, Fractal Ink (FI) is a unique studio with a special talent of working towards “what if” rather than “what is”. The company is deeply embedded in the business of designing customer experiences around products and services. The sole reason behind incorporating this company is building a new landscape of Digital Experience in the country and help the clients from defining and planning the entire CX roadmap to designing and executing each intervention as a best-in-class experience. As an organization, FI has concentrated on its abilities and looking inside-out is its philosophy, which allows it to learn from its own mistakes and be ahead in the game. April | 2020 26

27. The Exceptional Trio from an initial setup in a garage-like office. While facilities were limited, our dreams and intentions were not restricted. Luckily for us, we were in the right place at the right time. The industry saw a rapid growth in digital technology adoption during the first five years of our partnership. The country was going mobile – the penetration of mobile phones was wide, deep and very quick. The industry realized that the way to reach its customers was through the phone and it felt like everyone wanted an app designed. That is when we kick-started our journey towards offering compelling and usable designs, driven by a deep understanding of consumer behavior and our clients' business”, shares the trio. success. The company believes that employees are the biggest assets in their premises and hence it fosters a strong relationship with them. FI leaders have broken the stereotypical phenomena of working as bosses and on the contrary, it focuses on team- work and working as partners. Working together as a team can lead the organization in the long run and hence it practices a zero-tolerance for politics in the office. Also, when it comes to risk tolerance, FI is at the top of the pyramid, it is fearless towards learning new ideas and shaping them into successful realities. Overall a leader is one, which takes the fall on behalf of everybody and passes on the accolades to the people who commit their lives to build your dream. Fractal Ink was formed when four designers discovered a common vision and a similar ethos. Three of those designers continue to run and grow the company to new heights. Tanay Kumar, the CEO and Creative Director is an alumnus of BIT Mesra and IIT Bombay, Priyanka Agrawal also an alumnus of BIT Mesra and Middlesex university in London is the COO and Heads Strategy and Geeta Suthar is an alumnus of JJ School of Architecture is the COO and Heads Business. The company started with a humble beginning and today it is a celebrated name recognized for its specializations in user experience, user interface designs, and offering digital design services to clients from multiple domains. “We started with six people, Right from the initial days, FI was based on strong moral values, which helped it sail its ship to the harbor of April | 2020 27

28. The Core Proficiencies within organizations making them stand-out amongst all. There are more than 120 + professionals working at different positions like researchers, designers, developers, and content producers, who provide services across the CX spectrum – Digital transformation consultancy, Digital Strategy, UX, UI, Brand consultancy, Front end Engineering, motion graphics, IoT, Voice Experience and more. Deep research, honed processes, a mindset oriented towards innovation and honest hard work, combined with bursts of inspiration have enabled us to deliver compelling solutions consistently –some of which have become gold standards in the industry. has opened its doors for technological advancements and has been at the top of its game to see this era of mobility take over from the traditional mediums. Over the past decade, Fractal Ink has come a long way and with a few directional changes, the company will conquer new success. One major transformation foreseen is that FI is now also involved at the strategic forefront than just design. The heavy data-driven technologies such as AI, deep learning, machine learning, M2M communications, Natural Language Processing (NLP), Natural Language Generation (NLG) are driving the next generation of product design. Bringing data and AI-driven experiences into the design practices set FI apart from its competitors. As the upcoming times belong to ubiquitous computing, FI will be interacting with technology daily and give rise to new dimensions in Human- Computer interaction. The next five years will see Fractal Ink move from being a leader in design to taking on challenges of this new world. The key drivers of Omni channel Consultancy, Voice Interactions, Immersive media, Artificial intelligence, and Deep learning will guide its design processes. The company is looking forward to venturing into ethical design as the strong belief in the ethical practice of design at times brings the company head to head with some of its projects and gain words of appreciation from clients. The company highly focuses on instilling trust in its customers and with its strong and honest performance; FI is a catalyst for driving transformation In the next five years, the company is marching and looking forward to establishing its identity with large digital ecosystems. Presently, Fractal Ink is not only present in India but has been able to reach in developing countries such as Africa, Bangladesh and parts of the Middle East, where digital is taking center-stage. The Customer-Centric Gamut Banking, Finance, Entertainment, Commerce are some of the biggest revenue earners for FI. The company majorly serves in India, Middle East, Africa, and Southeast Asia. Fractal Ink April | 2020 28

29. Challenges are the Real Game-Changers The Momentous Triumphs Over the years, Fractal Ink has won many awards and recognitions under its name. To name a few of them are: FI urges its employees to their maximum potential and also after every successful project; it pushes them ahead to take on bigger challenges. It also maintains a young atmosphere around its premises, as this leads to innovations and tackling issues become easier. One of the biggest challenges in recent times is to scale, for any organization to succeed; the employees play a vital role. The companies today need real-time thinkers and learners, but the new generation is completely swept by the get-rich-quick methodology. Hence, FI tries to instill patience and perseverance in its employees. Awarded “India's Best Digital Design Studio” continuously for the last four years by POOL design magazine. Campaign Asia award for being the Silver winner in the Specialist Agency category. Turning challenges into opportunities is what best describes FI, one of the turning points for FI was when Microsoft launched its new GUI called Metro UI in 2012. When Microsoft focused on UX/UI and wanted to compete with IOS and Android, it was looking for a design house in India. After a test project, Microsoft engaged with the FI directly for three years retaining an average of six to eight people. It introduced FI to a wide range of large corporates and interesting start-ups, recommending that they work with the studio. This was a breakthrough for the company. Won CII Design excellence awards in the Digital design category consistently for the last 5 years. Apart from the above, we have been awarded at Kyoorius, Adgully, MMA, and many other organizations during its journey. Fractal has also been published as “One of the Fastest Growing Companies in the Design Category” by many technology publications. Also featured in “Top 50 Companies to look out for”. April | 2020 29

31. High-Grade Articles and Profiles

32. Mr. Uday Hegde W The Mastermind of Manhaday Consultants e want to be a premier financial solutions provider and we aim to give business growth happiness to the client in their financial growth strategy. featured on TV and is still a regular speaker at financial/ economic seminars and events and, also mentors start-ups' world besides being strategy advisor to boards of SME / MSME companies. An expert in the field of Corporate Financial and Investment Banking Services, Uday Hegde is the one who leads Manhaday Consultants. He has completed his MBA and over the years has gained proficient experience working for nearly 15+ years in a Senior Management Position in the Banking & Financial World and over the last decade in Investment Banking Business. Uday started working in the 90s when the NBFC was ruling the leasing and hire purchase lending sector. Here, majority of the big companies today were his clients back then and this was a learning phase for Uday in every sense, from getting the right products / structuring / right ROI and of course executing transaction with speed was the essence. Some of the innovative products were launched like a 0% ROI on retail loans and 100% lending on mortgages, sale, and leaseback for large electricity companies happened in the early 90s Established in 2007, Manhaday Consultants Private Limited is a boutique investment banking firm situated in Mumbai, India. The firm was formed by senior finance and banking professionals, these veterans have a rich experience of more than two decades and were able to contribute towards the success of the organization. The management team of Manhaday has extensive experience in understanding business models / financial products / great insight of growth opportunities / financial gaps across sectors and this helps them to give innovative solutions for their growth opportunities for their clients. Mr. Uday says, “What we did was coming out with new products and services every year during banking days and this is replicable in my present business, where we add new products and services every 2nd year Here we maintained a great relationship with corporate clients, lenders, and investors.” Besides local products and services we have now international financial products which are very useful for Indian companies who are looking for growth opportunities and in the present scenario these products very well suit cash flow stress companies and NPA companies. . The firm offers a wide-ranging list of products and services, which include Growth Strategy Advisory, Merger and Acquisitions, Joint Venture, Fundraising –Debt, Private equity, International Technology tie-up, and CFO Services / Enterprise Risk Management. It has been recognized as one of the top mid-size investment banking / finance consultants firms by various magazines in India. He is also the Director of SkyEarth Tradecom Private Limited, where he represents foreign companies and takes marketing rights / business development rights for India. Recently, the company has started doing the opposite of taking Indian companies nationally and internationally for Business Development. He is respected and recognized in the corporate world for his professionalism and the broad network he has developed over the years. While working for financial institutions, Uday was one of the topmost successful professionals and now; his banking days colleagues / are now directors / heads / presidents in various financial institutions / banks across the country. Due to his comprehensive knowledge and experience, he used to get regularly April | 2020 32

33. At the beginning of the Journey massive network of international investment bankers, law firms / M&A networks, which helps it in the M&A activity and international finance for Indian companies. Even at these challenging times, we have queries from international M&A / Investment Banking firms for doing Joint Venture / acquisition with Indian companies. MSME companies have to think like large companies and have to plan to raise different financial products / do international JV / do technical tie-up, etc. Initially, Manhaday faced challenges of signing clients, as it did not have any big name on its visiting card but soon the firm started delivering the clients requirements with specific solutions and services with speedy execution capabilities, which made clients believe in Manhaday's capabilities of delivering, trusting their resources, and in driving their growth strategy. With its dedicated performance, the firm has clients spread across India and also some international clients. Manhaday's challenge is to up to the antenna and compete with the best in business. It is also into India Entry for foreign firms, which are looking at entering India in the form of investment / joint venture, acquisition, technology tie-up, etc. The Present Scenario The world is going through multiple challenges and even India, in particular, is no better. In the last couple of years, some of the NBFCs have undergone closure and even today they are facing operational crisis and the banking sector are going through its own challenges. As the world today is fighting the pandemic Coronavirus, the next 6-12 months we will see challenges never seen before for clients / lenders / investors and of course governments, We foresee the Indian government to come out with at least USD 90-100 Billion of stimulus packages and some other policy benefits for GST / payments / filing of IT returns, etc. Even the RBI along with the banking world will come out with benefits to clients in deferment of EMI / Interest and additional limits for WC. etc. and the world over Mr. Uday foresee at least USD 5- 7 Trillion being pumped by various governments into the system to get the world back on track. The present scenario will take at least 18-24 months to stabilize. Client-Base across Sectors Being experienced finance professionals, Manhaday serves across sectors / industries, be it startups to large companies. It has clients from manufacturing, services, infrastructure, real estate, and more importantly today it also manages to serve the stressed clients and in need of new innovative solutions to jump back on track or look for growth opportunities. The company believes these types of clients and companies can bring big business for the next 2-3 years. Mr. Uday says, “here the problem lies with the client, he wants solutions as of yesterday, today and even after 6-12 months they discuss in the same language as we started talking six months back, but what they don't understand is that even stressed proposals have to have a short term and long term strategy. ”For these clients, we are looking more international products and services Standing Tall Amongst Peers Manhaday promoter's insights regarding the industry and various sectors are a major contributor to its success, this, in turn, has helped its clients to find the right solutions and services for their growth story. In today's time, even an experienced CFO lacks the knowledge of new products / services or falls short on thinking for “Out-of-the-box” ideas and this is where the Manhaday adds its key value. The relationships it has built with the financial lenders / investors and the corporate worlds are of great strength to Manhaday's business model. Our latest offering of CFO services is now icing in the cake as this adds great value to the clients where we prepare completely for future financial growth, where we emphasis on compliance / process / having right business process / models, etc. The company has a Coming to the future, I will say one thing: India is at a very bright sport internationally and in the coming years it will be better than some major economies. The post-COVID-19 scenario will see a few countries coming out very strong like China, India, Japan, and South Korea, and these countries will garner a major part of world GDP. India will become the manufacturing hub for many European and North American companies but a lot depends upon the government support and RBI / Financial sector support for the next 2-3 years.s boom,” predicts Mr. Uday. In recent times, getting business seems easy, but raising finance (the right product / the right ROI / structure) is important and challenging. The typical traditional way of raising funds with the banks / NBFC is tough because of growing NPA or their process takes 6-12 months to even get a sanction / terms sheet, which was earlier done in 2-3 months and this overall is a downfall for this business model. Now even SME / April | 2020 33

34. Sarath S S V S E stablished in December 2018- 2019, SeekNShop.IO is a prominent technology-enabled company providing solutions driven by AI and natural language processing to bring the power of human understanding to e-commerce and enterprise search. Building a strong foundation and attracting the audience with new solutions and services is an ideal kick-start for any company. Initially, while working with Amazon and several e-commerce companies, the now founder realized that discovery and decision-making are the biggest problems when it comes to shopping domains in almost every field. Hence, in order to eliminate this loophole and provide the users with better user experience, the company developed and launched conversational recommendations, a one of its kind's service, where an end- user can get product suggestions based on what he explains and not based on a random product he viewed. Sarath has a path-breaking record of several patents on his name and plans to file 20 more for the company. In his career path, he has won 20+ innovation awards and each of his patents, inventions, and new product ideas are considered his greatest professional achievements. The Visionary Leader The Founder and CEO, SSVS Sarath is a seasoned innovator with more than a decade of experience in machine learning, data science, and product management. Being a veteran, he has extensive knowledge about consumer experience and enterprise as he worked for leading companies like Microsoft, Amazon, CA technologies, and other start-ups. He spearheads the various departments like Product Vision, Strategy, Roadmap, Sales and Customer Engagement apart from defining all the cultural and corporate aspects of the company. “Every day is a challenge in Entrepreneurship and right now the biggest challenge is COVID-19 and we are proactively reaching out to our customers understanding how we can tackle this together, grow together, and work towards achieving targets”, responds Sarath keeping in mind the current pandemic. April | 2020 34

35. A Potential Voice extensive experience in e-commerce and not just limiting themselves to this – they are also determined to solve the problem of product discovery and decision making in e-commerce and other domains which include Automotive Dealerships, Recruitment Portals, and Apps, Hospitals for Patient Record Searches, Real Estate Portals, to name a few. With just a simple integration of API, SeekNShop.IO has been enabling its partners' multi-channel commerce with a search that addresses all types of complex user queries with on-point precision. The founder adds, AI is the new electricity, data is the new fuel, and IoT is the new engine. These technologies will become more pervasive and influence digital living in drastic ways. Presently, the ease of doing daily chores has simplified drastically within the last 5 years and the world has seen a technology explosion in the last decade and it is only going to grow exponentially every year. The team at SeekNShop.IO wants to be a part of this technological wave, keep leveraging its expertise to build innovative solutions for a day-to-day basis, and continues to work towards this vision. “Our mission is to facilitate a digital shopping experience that gives the very best in-store shopping experience i.e., conversational and free-text. We believe that with the power of natural language understanding and artificial intelligence, the problem of discovery and decision making can be solved in a more efficient way than the current mechanisms”, highlights SSVS Sarath. SeekNShop.IO works with the tagline “Seek and you shall find” and hence they are passionate about changing the way the Enterprise world discovers information, improving both accuracy and speed of discovery in the Enterprise. It has constantly challenged the status quo and has been innovative with its product offerings. For SeekNShop.IO, its customers are their biggest assets and so it is highly focused on its product and customers and does its best to deliver value to each customer regardless of their scale. With its persistence performance and out-of-the-box approach, SeekNShop has won many top-tier customers from multiple industries like e- commerce, automotive, and enterprise companies spread across the US, UK, IN, UAE, APAC, and MENA, who are interested in taking search to the next level. SeekNShop's API is domain- agnostic and applies to any domain with customers spanning across a large number of industries. A Distinctive Service Provider SeekNShop Inc. nurtures a culture that instills strong core values such as customer obsession, invention, and simplification, priority to high standards, bias for action, diving deep, being open and respectful and being self-critical and accountable in its organizational workflow. Amplifying Core Competencies with Customer-Centric Approach A Meaningful Present Day Contribution SeekNShop.IO is an exceptional Voice Search and Natural Language Search as a Service company in the market that can commit for more than 98% accuracy and capable of handling any number of product attributes/specs/descriptions/unstruc tured text and more. The product algorithm is continuously updated based not only on user derived inputs but also through self-learning. This ensures that the respective product maintains its key attributes like consistency, performance, and accuracy. During the process of building this product, Sarath and his skilled team had also built an Analytics Engine that can provide Inventory Intelligence giving detailed insights on user preferences and customer inventory. To provide the users with the capability of searching the way they explain in a physical store, the API (DeepSeek), which is available via chat/text/voice and is pluggable into any interface seamlessly with less than two days of integration. Furthermore, the promising e-commerce solutions provider company's commitments to customers are to offer more than 98% Search Relevance/accuracy, 30% improvement in conversions for Specific searches, and 80% reduction in 'NO' result or 'Bad' result pages. SeekNShop.IO award-winning API product also provides the capabilities of auto suggest, search merchandising, personalized search and has self-learning mechanism to improve accuracy and ranking. SeekNShop.IO has grown in-house cutting-edge AI-driven solutions and leverages patent-pending algorithms in Natural Language Understanding (NLU) and Machine Learning for DeepSeek – Natural Language Search product (Voice Search / Chabot). Moreover, the company provides Inventory Insights and Search insights using Big Data Analytics. Understanding the current need of this domain with detailed analytics and insights to transform an unstructured data to a useful one, SeekNShop.IO based in Hyderabad, holds a team of Machine Learning, Artificial Intelligence enthusiasts. These professionals have April | 2020 35

36. M adhura Samarth is the founder of Ripple Animation the leading explainer video company in India, working with global businesses like Amazon, Vodafone, Ernst & Young, HDFC, ICICI, DMart and many more. Ripple Animation is the 2020 winner of the top B2B agencies in India. Prior to co-founding Ripple Animation, Madhura founded and ran Sharp Shooter Films, a joint venture with the WPP group, the largest media group in the world. Madhura is an investment banker by training and has worked on Wall Street in New York for several years before moving back to Mumbai and getting into advertising. She completed her BA in Economics from Lawrence University in Wisconsin. Passionate about growing her business and thanks to her experience in investment banking, Madhura has written several articles on business-related issues. Madhura's interests include reading, yoga, skiing and spending time with friends and family. She is also an angel investor and part of the Mumbai Chapter of Entrepreneurs Organization. hance to really think about what steps we can take to ensure that our company's future remains as secure as possible. April | 2020 36

37. T Will our companies be confronted with cash flow issues? Will customers cut back or defer orders? Will we be able to pay back business loans? Will we need to rethink our overall strategy and our company structure? Will the economy bounce back quickly or will there be a prolonged downturn? he lockdown due to COVID-19 has elicited all sorts of reactions, the most common of which, (other than the fear of contracting the virus) is anxiety over what's going to happen to our businesses and the economy. All our worries are very real ones. But remember that our competitors are in the same boat as us. And now's our golden chance to really think about what steps we can take to ensure that our company's future remains as secure as possible. Here are 5 tips to help you win big : 3. Engage With Clients – 5. Focus On Marketing Collateral - 1. Implement Strategic Projects - Create communication for key stakeholders that are going to blow them away. In today's time of information overload, crisp, easy to understand videos has become the most effective form of communication. Create explainer videos for prospects, product demos, on boarding videos, newsletter videos, thought leadership videos, company culture videos and so on. Video collateral helps stakeholders absorb and retain information much better than plain text or text with static visuals. Make a clear plan on how you're going to disseminate these videos and with what frequency. Create enough collateral in advance for the whole year. Nothing works better than useful and relevant communication that is shared at the right moment. Past and current clients are a goldmine which we often forget to leverage. This is a great time to re- engage with them, send them thought leadership articles or videos, arrange courtesy calls with key clients and explore potential new opportunities with them. If clients have been happy with your work, ask them for referrals. Nothing works better than a recommendation from people you trust. Do you have any projects that you haven't had the time to implement but which could really take your company to the next level? Now's the time to get the show on the road. These projects could be IT projects, research on new products, an organizational restricting…anything that could move your business forward. Draft your project plan, gather your resources, assign people, fix deadlines, monitor the project closely and get the show on the road. 4. Scour The Market For The Best New Potential Hires - 2. Create New Sales Channels - Think about your next lots of new hires. This lockdown won't last forever and when the world normalizes, be the company that's ahead of the game. Shortlist and interview potential employees. Speak to their references. Think about how you can structure their roles for optimal performance. Negotiating with potential new hires will never be easier than it is right now in these uncertain times. Nothing can secure the future of your business like sales growth. Think about new sales channels you can deploy, talk to potential sales partners, think about how to grow your outbound and inbound channels, focus on improving the quality of your search results. Thinking of out-of-the-box ways to grow sales can help you see unprecedented growth in the long term. I hope you find this information useful and can implement at least a few of these ideas. Stay well and constructive! April | 2020 37

38. Mr. Vikas Owdhbal E on 24x7x365 after-sale services. The commitment of the organization is what makes it stand-out amongst the rest, be it the installation, warranty period or post-warranty period, the customers can sit back and relax throughout. This is the basic strength of the organization as it provides its integrated solutions right from the conceptual stage to designing, planning, execution, and after-sales support. The organization has its in- house team of Engineers and Technicians, which supports all the existing and prospective customers. stablished in 2014, Senaxus Technologies Pvt. Limited was an idea incubated by its founding directors in the year 2010. However, it took a little longer for the founding directors to come out of their comfort zones and step their foot forward into this new venture. However, over the course of time, the company has built its foundation and is currently associated with leading names in the Medical, Educational, Hospitality, Pharma, and Manufacturing sectors. With its excellent performance and the power to change the current scenario and culture on how companies work, Senaxus Technologies has safeguarded its position to the top. It firmly believes in delivering its customers with the utmost services and building a trustworthy relationship. Starting with a humble beginning and a small seed funding, currently, Senaxus is growing at a very high CAGR and aspires to be the top 5 solution providing companies in India by 2025. marketing professional having experience of more than two decades in the corporate world. He is an Electronics & Telecommunication Engineer and has a Master's degree in Business Administration. Vikas was heading all India key positions for almost 10 years in an MNC in his last assignment, handling power management, solar, and LED lighting solutions and products. The corporate experience he gained gave him key insights boosting his confidence to venture into his own business. He spearheads the Marketing, Business Development, Customer Support Portfolios & Strategic Tie-ups at Senaxus. Along with Vikas, Rajesh Kumar Budia is also the Co-director having a business background experience of more than two decades. All under One Roof Our Core Values care for customer experience and constant innovation. The Tycoons of Senaxus Senaxus Technologies' core offerings lie in the quality and comprehensive End-to-End Solutions Power Management, Solar Solutions, LED Lighting and Complete Security Solution domains with utmost gravity A diligent personality, Vikas Owdhbal is the Co-founder and Director of Senaxus Technologies. He is a veteran April | 2020 38

39. As Senaxus Technologies mainly focuses on its core offerings, which are further explained: Our team works tirelessly to address and solve all our customer requirements and issues”, adds the concerned. major challenges and roadblocks right from the beginning of the operations were team building, finding the right OEMs, and customers. Being a new entrant in the already saturated market, people (both suppliers and buyers) were a little skeptical about working with Senaxus Technology. However, over the course of time, it gained the confidence of clients as well as the suppliers because of its dedicated work ethics and excellent products. The company is also currently working on designing some new product lines based on IoT (Internet of Things) and AI (Artificial Intelligence). It plans to launch a Home Automation product line based on IoT by late 2020. In Power Management vertical, it handles product solutions like ONLINE UPS systems from 1 KVA to 5000 KVA Capacities, Grid Connected Solar Power Plants, and LED Lighting Solutions. In the Security Domain, it is majorly into designing and execution of IP & HD CCTV solutions for small to large scale clients. It also provides customized solutions for Access Control Systems, Time Attendance Systems, Fire Alarm Systems, and Video Door Phones. Customers – The Biggest Assets Senaxus Technologies is a young, dynamic, and contemporary team. It incorporates an easy-going work culture, where everyone believes in teamwork having no bosses and only colleagues. The organization welcomes and respects everyone's opinions and suggestions working cohesively as a family with the aim of “Customer Satisfaction”. The company highly focuses on its customer-centric approach and defines its valuable customers as the “Voice of our Brand”. In today's world, the two important domains playing a vital role are Power and Security. Senaxus Technology is probably one of the few companies in India, who are into the designing and execution of customized product solutions for both of these domains. The company has an in-house team to carry out audits at the client sites and then offer an optimal solution as per the given requirements. It carries out the complete SITC (Supply, Installation, Testing & Commissioning) process. It works with a simple principle of delivering utmost, customizable, and latest services to its customers around the clock and works with them as partners to keep their profit operations throughout. Hence, with such impeccable offerings, Senaxus gains 70% of its business YOY from its existing happy clients. It believes in becoming a consultant to all its prized customers. The company over a time of five years has gained the trust of many clients and is currently associated with renowned names like Mankind Pharma, Fortis Healthcare, Max Healthcare, Radisson Group, Vihaan Network, Barmalt Malting to name a few. The company recognizes working with these reputed brands to be their milestones. Also, it is working with them for their multi-location projects on a PAN India basis. A Look into the Present Times The current market scenario looks promising as the number of opportunities for startup and small companies is immense. Many good initiatives are being conducted by the Government and the corporate world in the Power and Security domain, it is optimistic that the growth prospects are high. Being associated with leading companies, some of the key sectors like Healthcare, Pharma, and Hospitality are witnessing good investments. Several new expansion projects are coming up from these sectors. This will create multiple opportunities for the products and solutions being offered by Senaxus. “The major contributing factor behind our company's success is our 'People'. Eradicating the Blocking Paths Our Mission is to become a major organized enterprise in providing complete e2e solutions in Solar Systems, Power Management, Security Systems, and LED Lighting Solutions by 2025. Every organization experiences some pitfalls and for Senaxus Technology the April | 2020 39

40. Mr. Yash Bhatt Mr. Rohan Bhatt C decades, Mr. Yash has a journey through Sales, Marketing, Business Development, Strategy Development, and Optimization, which eventually gave him immense knowledge of the retailing and hospitality sector of the industry. hanging the business front by providing strategic consulting services and being the forerunners in Business Expansion Consulting & Franchise Management Consulting Industry in Surat, Gujarat, SQuare Consulting and Management Services was established in 2007 with the motive to upsurge the business world by incorporating the modern ways through technology. The company aims at expanding the businesses, whether small scale or large scale, by eliminating the age-old methods and implementing the new and rationalized tools and technology. Established as a progress promoter for businesses over different industries and markets to create bounteous and progressive opportunities for every employee and customer, SQuare Consulting has always chosen to stay close to providing an improved environment and grow the businesses by achieving prodigious upshots. industry. The key strategy at which SQuare Consulting has its head high is to transform vision into reality by making Problems meet Solutions! The tagline for the firm provides a sense of belongingness and motivates the team to stand and come up with what is expected. After toiling for long hours and securing a rich experience, Mr. Yash while describing his greatest professional achievement says, “It is difficult to be able to define one significant achievement as greatest but the fact that in the last 12 years, we have managed to cater to around 1, 93,000 customers across our 60+ projects is something that we would consider a great milestone on a professional level.” With Mr. Yash at the forefront, SQuare Consulting is surging ahead with all its foremost dissections working 24*7 to provide its services to all the various types of clients in the industry. To overcome the economic slowdown that brought a lot of distrust in the market for a long period, Mr. Yash launched his professional operations and zero abdication plans for clients who wish to have fragmentary support for their units. The Pioneer behind the Milestone The diligent personality, Yash Bhatt is the Co-founder and Head of Public Relations & Corporate Relations at SQuare Consulting and Management Services. He is the backbone of SQuare Consulting guiding and acting as a forerunner for the company's decision-making and implementation of policies for future expansion. Before working as a business consultant, Mr. Yash has headed the expansion and franchising part of various brands like Fusion Box, Namak Shamak, Pizza Swag, Heist, Rooster Fast Food, Singh Saab Di Rasoi, The Aromatic House Café and Eatery, Twisted Mazzo, The Dough Company and many more. Working as a sales guy for almost two The company strives to work towards building new business models and brands by developing solutions to businesses that are much more operative and updated than the April | 2020 40

41. The Mission and Vision That Guides Through the Highs and Lows Serving Various Industries and Contributing to Rationalizing the Market Place modernized solutions eradicating the traditional and bookish methods that are being operated since several years in the industry and have lost their working effectiveness due to introduction of technology everywhere. The company enjoys success due to its mantra i.e. understanding the demands from the end customer. Most of the consulting companies fail to understand the requirements and needs from the end customer and hence are unsuccessful in delivering the product that is expected. SQuare Consulting focuses on client satisfaction and understanding, after all, it is the end consumers, who run the market and businesses and those who do not take their customers seriously eventually perish. SQuare Consulting works by believing and walking on the path that is defined by its mission, vision and core values. The company aims to encourage businesses to excel in whatever they do and helps them to keep the flame ignited by ensuring they don't forget where it all started. The organization visualizes the businesses to generate a storm of ideas and plans to be implemented, which will eventually energize the industry to outshine in revenue generation and making a brand. The company sets standards that are aimed at the creation of values from the presently available energies and convert them into appraisals that are hugely claimed in the marketplace. The basic tagline of “Solutions to every Problems” still is most effective in every way to empower the teams and businesses into working. SQuare Consulting works on three major aspects included in its consulting services. The three areas are Hospitality, Franchising, and Retail. Hospitality refers to Setup, Operations, Optimisation, and Establishment of Business models that can be either new or existing. Franchising embodies making sure that any business, brand, person or a group can become a franchise and propagate towards collaborative growth in the right direction and last but the least. Retail which exemplifies is the retail value attached to it and how that value is multiplied with more visits by customers and first choice given by the end consumer to a particular business, brand, product or service. In this case, retail becomes the most important aspect. Competencies that Differentiate SQuare Consulting from Others SQuare Consulting defines an ideal client as the one who is ready to equally contribute and is interested to invest in the long-term value creation by making sure the advice and assistance provided by the company are given priority to ensure the betterment of his / her business with a customer-centric approach. This helps the company and businesses to safeguard the importance of the true value creation of the business model. The shift in economic paradigm for the inclusive businesses running around the country has been fluctuating and eventually creating a matter of concern for a lot of people involved in generating wages in the industry. Although it has been trouble at the same time it also paves away for an original and additional value-oriented approach to business, hence giving chances to idea generation. According to SQuare Consulting, Cloud Kitchens, Lean models, fresh and gourmet food, local ingredients are all means that bring long-term growth. Describing the wind that stimulates the environment of the company and the voice that best describes the working and potentials of the firm, SQuare Consulting says, “Defining ourselves is something that is a tad bit difficult but as a brand we are proud, we are persistent and we are progressive. Proud of what we do, persistent with the approach of how we do it and progressive as we do not belong to the conformist mind set.” The voice of the team clearly defines their way of working and the purpose to magnify the market through liberal businesses' plans implemented in the industry. SQuare Consulting is a solution- driven company aimed at being the driving force for the number of businesses, which work along with them to provide effective and April | 2020 41

42. T he business world in the 21st century is changing. The needs are increasing, the employees are unsatisfied with the pays, the competition is huge and with the introduction and mass usage of technology into the economic domain, there is a need for stability and constant growth for every company whether large scale MNCs or small scale industries in rural areas. It is where there is a need for the business owner to motivate the employees and inculcate the core values as well as frame the ideas and strategies into plans to act as the guiding light for implementing the policies and engendering great throughputs. A great leader acts as the catalyst that makes all the other things work together without actually participating in the process. A business that has all the fundamental possessions which are needed to operate a business but lacks a worthy leader will not be able to hold its status in the market. A successful business does not only incorporate business strategies but also incomparable leadership. Strong leaders can help an organization to increase productivity and achieve business goals, whereas weak leadership can hurt productivity and put the health of the business in difficulty. How leaders manage results and relationships has a huge impact on workers' willingness to stay with their current leader – and similarly, with their current employer. April | 2020 42

43. Management with Proper Leadership new ideas and plans, but until they're well-run, they're not as lucrative as they could be. A business needs people to put systems in place around the leader's creative ideas and then translate them into efficient day-to- day actions. Leadership provides the employee with the strategic direction ensuring that all the company employees and departments are led in the same direction. Since management is all about proficiencies, clear lines of communication, and noticeably distributed responsibility and accountability, an organization with good management is going to be great at getting things done. Along with proper leadership, management inside an organization touches the sky. A good leader recognizes the type of programs that could benefit company employees and get the most out of resources available. An important element in leadership is the ability to align company interests with clear visions for appropriate management. Being able to tackle a crisis and come out of it successfully without hampering the company's possessions as it happens is part of forming an organized plan. Management inside a company solely depends on the leaders and their decisions whether they are benefitting or are detrimental to the company's financial stature. The leadership values and morale of the company leader will decide whether the administration and production will work effortlessly or have lacunas in their latitude of performance. Leaders who can add consistency, eliminate the random circumstances, and create systems and processes, all while managing the organization, are also the ones who add money to the bottom line. It's great to create a lot of Risk Management and Skill Enhancement Maintaining the Vision and Imbibing the Values A competent work environment helps in sound and stable growth. Leaders are tasked with training staff as well as monitoring their progress and completion. The environment of the company is always changing. The element of risk is present all the time. To handle the risk and make the employee aware of the surroundings that appear with the risk, good leadership is crucial. An efficient leader trains the employees for the current and future risk management that helps to pave a way for innovating ideas. We are very well aware that an association without a leader is like an army without a general. A business leader's position is to inspire morale and optimism among the organization's employees. The business leader must stimulate the employees pertinently and otherwise. Morale signifies the willing cooperation of the staff towards their work and getting them into confidence and winning their trust. The devising and enactment of encouraging reward systems are the purviews of organizational leadership. Good leaders drive employee productivity by edifying confidence in employees and creating a positive environment that is advantageous to productivity. A good business leader will go out of their way to ensure that their employees learn more. The more the employees learn, the better they can fulfil the demands. It may mean better recompense for the staff. It helps employees realize their potential talent and polished their skills. Leaders provide the opportunity to practice skills and develop them. It shows them the expertise that they need to attain a place they wish to get. This creates equal success for leaders, employees and the company. Leadership motives to provide a sense of purpose to the businesses. A leader, like a sailor of a ship, is responsible to look forward and observe where the business is heading. It helps the company to forestall from the disaster before it happens. It is essential to realize the need for the business and guide them during the hardships. April | 2020 43

44. M aking a name in an industry like information technology is not everyone's cup of tea. Through their determined performance, passionate zeal, and lots of hard work through the years, Synergy Technology Services (STS) has created its brand in the IT industry. Providing end-to-end and cost-effective solutions to every critical problem until the client satisfies is what compels the company to be motivated and output even better than before. Founded in 2006 and today with the size of 175 members, STS has come a long way. From being a NASSCOM listed IT Services Company to successfully delivering over 1200+ man years of projects, 100+ projects across business verticals in the past 13+ years while providing clients in 8 countries with strategic insights and assisting them to surmount the marketplace. Mr. Ajay Lulia The Guiding Light of STS is presently the Co-Founder & CTO of the esteemed organization. create a small team and named it “Synergy Accelerate”. The objective of the Synergy Accelerate team is to research various technologies like Artificial Intelligence, Machine Learning, RPA, etc.” With a right blend of business management skills and technical know-how, playing a pivotal role in expressing the idea of constant knowledge by filling the knowledge gaps and meeting the performance goals with his focused attitude, and having an experience of 22+ years in the information technology industry, Mr. Ajay Lulia has been leading several development teams through augmented technology environments flourished in exciting, inspiring, and fast-paced IT organizations and delivering advanced technological systems, solutions, architectures, and applications. Having founded Synergy Technology Services in 2006, Mr. Ajay Through networking and interaction with several clients and customers, Mr. Ajay has developed extensive skills that assisted him while working along with the clients and understanding the requirement to provide accurate solutions. While describing his achievements Mr. Ajay says, “STS started with a team size of 6 people and STS currently has a strong team of 175 members. One thing that was missing was to train them on new technologies and I had two options, either hire some training company or create a small team to do research and then deliver the learning to teams within the organization. So I choose to Mr. Ajay believes that challenges are a part of life. A similar case went with creating a base with big data and BI. However, with their dedicated hard work and along with the supreme of Mr. Ajay, STS was able to manage the resource department and got the Synergy Accelerator team in place to learn and provide the training to particular teams, in addition to getting POC in place along with a neat dashboard within the provided time frame. April | 2020 44

45. Company's Mission and Vision requirements today, runs parallel with the vibrant changes all around the industries, whether on base level or managerial level. STS relies on the fact that the industries should work with dexterity where it becomes easier to serve the market demands. STS focuses on emphasizing on the business to properly and productively consume the available resources and thus, translating into a higher return on investment. All of which goes for accomplishing the business objectives in the form of pioneering and efficient solutions. digitalize the industries, has successfully contributed to change the working approaches and procedures of business in the IT sector. STS has worked on various verticals, however, STS has worked extensively in BFSI, Media & Entertainment, Education, Healthcare, Logistics, Retail, and Technology. STS mission is to step up as leaders in providing IT services and solutions by delivering high-quality services to ensure client satisfaction. To keep the team motivated and the work going, STS inculcates the moral values and ethics in every member of the company. STS endeavours to create solutions that are niche, quality- centric, and cost-effective. The company manages to identify the needs and desires of various clients as well as provide them with solutions that are ground-breaking and discrete for the customer and the market. STS defines an ideal client as the one who believes to work as a partner to subsidize the development of state-of- the-art solutions to outcome a successful project rather than working transactional. The team at STS offers IT services by integrating niche technologies along with business process capabilities that ensure the delivery of high-quality business solutions, which ultimately serves a better interest on investments to customers waiting for solutions and services in application management, cloud services, mobility, e-commerce services, enterprise content management, open-source customization, and testing. The organization works on the principle of Conceive, Implement, and Solve. The team works according to this principle. The thought encourages the team to put their heart and soul to absorb the problem and come up with solutions that are not only effective, but also set their benchmark for the IT industry as a whole. Through their teamwork and potential, the team at STS can develop solutions and provide the clients with a customer experience management model, where the relationship develops through networking and effective communication. The amoebic architecture of the software and the ease of customization demarcated the way the clients look at their customer management. To work efficiently inside an organization, it is important to keep a positive, moralizing and motivating environment. For achieving the goal, STS makes sure to maintain the values that hold the team and client relationship together with the working culture inside the organization. The thirst for excellence boosts the company to aim at adding value to businesses to achieve new benchmarks in the Information and Technology Industry through dedication and commitment. Every stride of STS indoctrinates the values that are persistent, complete, and communal. All the policies and plans which are proposed to execute are intended to serve the employee's well- being and happiness In order to supply easy to maintain, scalable, and reliable solutions to embrace the unfolding, the company manages to proficient the functioning of the industry and frame stratagems and tactics to overcome the hindrances waiting in the future. STS has worked with innovators across verticals such as BFSI, Media & Entertainment, Education, Healthcare, Logistics, Retail and Technology sectors to expand the productivity and functionality of the business needs from time-to-time. The company dreams to bring the drive to the extreme perspective out of a business with major consulting services and offering ground-breaking solutions to bring forth the change by being the transformation catalyst themselves. Providing Expertise Solutions to Industries All Over the Globe A Fuel That Keeps the Success Light Burning Synergy Technology Services aims to provide expert solutions to clients from various sectors of the business realm. With the presence of consummate solutions and rich experience of team and technology available, the organization can provide centralized solutions to help the industries meet business requirements. STS believes to discover and modernize composite solutions and services for the clients by making the abundant use of technological advancement, hence helping the industry to speed up the process of growth for the economy. STS, with its methods applied to For a company like STS bestowing offerings in Application Services, Digital Business Services, Integration Services, Testing, Mobility, DevOps, Analytics, Product Development, IoT (Internet of Things), and Cloud Services, it is necessary to keep the firm updated and renewed from time- to-time. STS believes to provide solutions with an end to end approach, which can cover a large spectrum of application areas such as Big Data, Artificial Intelligence, and Business Intelligence. The evolving business April | 2020 45

46. Mr. Abhishek Saareen Mr. Sanjeev Saareen T Taj Palace Hotel in 1983. In his professional career, he has worked for multiple senior positions like Le Meridien Hotel and The Lalit (Holiday Inn erstwhile), New Delhi. He was also working as an Executive Sous Chef in a five-star hotel in Delhi. In fact, at the age of 27, he was the first-ever youngest “Sous Chef of India”, but he wanted to do something more challenging and new. In 1991, he decided to be a mentor and guide new entrants as well as the established brands in the Hospitality Sector in carrying out various stages in a project effectively and efficiently. rident F&B Consultants envisions being a world-class player engaged in providing Professional Consulting Services to the Hospitality Industry dedicated to offering the best to the clients. Executive Director of Trident F&B Consultants Pvt. Ltd. He has a Bachelor in Hotel Management & Catering Technology from New Delhi and has worked for leading brands like The Park Hotel (New Delhi), The Oberoi Hotel, Trident Hotel (Mumbai), and an overseas stint in Dubai (UAE). He takes care of the planning, execution, and post-opening streamlining Established in 1991, Trident F&B Consultants Pvt. Ltd. is a professionally managed Hospitality Consulting Organization. Headquartered in Delhi, it is one of the most reputed, award-winning, and oldest hospitality consulting firms in India. The company is highly dedicated to providing Hospitality services maintaining high-quality standards, reinforcing the latest advances, and has a proficient and well-trained workforce team, which handles the various technical aspects at different levels. About the Core Values and Competencies The team at Trident believes in evolving themselves, taking pride in ownership in transforming the organization's vision into reality. To achieve this, the company has the requisite expertise to execute a particular Hospitality project from concept to completion stage. Trident F&B Consultants have always been value-driven and its core values shape the culture and define the character of the company. With an aim to strive to be the best in the field of hospitality industry consulting, the company enforces the key values that contribute to its success. The key values include:. Being a visionary leader, Sanjeev dream venture Trident F&B Consultants came into existence and the methods integrated by Trident F&B Consultants immediately set and continue to be the industry standards. Initially, the company got its first project in Delhi by the name of RS café and afterward got two projects at Nagpur including Haldiram's at Anjuman Complex, Sadar. This marked the beginning of a successful venture, which sailed slowly but steadily. Sanjeev is considered to be an expert in F&B Production and F&B Controls by many in the industry. He is a veteran and has a rich experience of more than four decades in the Hospitality Industry. Helping him along the way was Mr. Abhishek Saareen, The Resourceful Duo An adroit personality, Sanjeev Sareen is the Founder and CEO of Trident F&B Consultants. After pursuing his graduation from Pusa Catering College (now IHM Pusa) in 1978, he worked with Taj Mahal Hotel, New Delhi for 3 years. He later went abroad and worked in prestigious hotels in Libra and Egypt. After gaining overseas experience, he returned to Delhi to join April | 2020 46

47. A Customer-Driven Approach Trident F&B Consultants serve numerous clients from various industries across the country. It has completed more than 600 Hospitality projects spanning almost across the entire country. These successful projects include Hotels, Motels & Resorts, Restaurants, Clubs & Recreation Centres, Institutional & Industrial Cafeterias, Fast Food Chains (QSR), Food Courts, Commissaries & Base Kitchens, Sweets production factories, High-end Bakery & Confectionery Outlets, Restro-bars, Lounge & Cafés, Mithai Showrooms, Catering companies, Banquets, Take- away joints, Amusement Parks, and also the non-profitable organizations as well as the Government organizations. 1. Integrity: Integrity is of prime importance to us and this will be reflected through the maintenance of transparent and highest ethical & moral practices in every aspect of our operations. completion, develop best-in-class marketing strategies- menu items, costs, full-proof ROI calculation, and maintain a smooth and hassle-free opening of the project. 2. Respect: Valuing everybody's contribution, giving due respect to self and others while maintaining the environment of teamwork and growth. 3. Passion: Putting the heart and mind in the work to get the best. We enjoy what we do, have fun and celebrate small successes in our journey to achieve big. 4. Commitment: We are committed to have a great sense of responsibility and give a contribution to society that defines our existence. Winning Laurels and Recognitions Over the years, Trident F&B Consultants have won numerous awards and titles under their name. To name a few of them are:- Certificate of Competence has been awarded to Mr. Abhishek Saareen by FSSAI in “Food Safety – Manufacturing”. We are glad to inform you that your company has been listed in “The Outstanding Consulting Firms in 2019” issue of the Insights Success Magazine. Our Executive director Mr. Abhishek Saareen has been awarded the “Entrepreneur of the year 2018” for his exemplary work as an entrepreneur. 5. Excellence: Giving the best to our clients and achieving excellence each passing day, thus resulting in unmatched results for all-round satisfaction. These wide-ranging customers and respective projects are conducted in various states across India. These states include Andhra Pradesh, Bihar, Chhattisgarh, Delhi (& NCR), Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Meghalaya, Odisha, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand, and West Bengal and many more. Some of its elite customers include Haldiram, ISKCON, Imly, Gulab, Bikaji, BTW, Sandoz, Bhikhaaram Chaandmal, Comesum, Gopal's, Gopaljee, Gopala, Mohini Tea, L.S Caterers, Tewari Bros, Mithaiwala, Om Sweets, Kanwarji's, G Pulla Reddy (Hyderabad), Combermere Hotel (Shimla), B.G Naidu (Tamil Nadu), Ministry of Defense (DRDO) and many more. More importantly, it has been providing consulting to the Haldiram group in facility planning as well as in quality assurance for all their menu items since 1991. Also, the Core Competencies of the Company include Planning of the Food Outlets, Managerial Consultancy, Systems & Procedures, and their implementation, Kitchen Planning & equipment selection, Feasibility Study, and Project reports. The other areas of involvement include sick unit handling, planning of bulk catering establishments, providing the measures for effective cost control, output & profit enhancement, technology, and staff training. “Best Indian Restaurant Consultant/Business Mentor of the year 2018” by Indian Restaurant Awards, 2018 (Franchise India) has been awarded to our company in JW Marriott Hotel, New Delhi. “Everest Awards 2018” by Zoom Delhi has been awarded to our company. A Plethora of Ace Services Our USP is that we charge very reasonably; offer all the committed services and we remain there even after the opening with the restaurant operator. Insight Success magazine lists our company as one of “50 Most Prominent Consulting Companies, 2018” in January 2018 issue. Mr. Abhishek Saareen was awarded the 1st position in Facility Planning Competition. “Certificate of Excellence has been given to Mr. Abhishek Saareen by Vegit Victor Company in the year 2006. Mr. Sanjeev Sareen and Mr. Abhishek Saareen write on various topics for the global hospitality industry and their write-ups/interviews get featured in major leading magazines/newspapers. With the Tagline of “Visualizing & Actualizing Hospitality Projects since 1991”, Trident F&B Consultants offers all solutions under one roof. The company is a diversified & experienced group of hotel and hospitality industry experts and specialists, providing sound advice, needed to successfully resolve complex issues related to ownership, lending, franchising, management, foreclosure, and bankruptcy. It provides expertise and counsel to make the respective business profitable, ensure timely “We aim to accomplish 1000 projects by 2025. We envisage ourselves as touching wider horizons, growing manifolds and contributing to society in various ways in the coming years”, in the future take of the company. April | 2020 47

48. T he rapid consumerization of the workplace has transformed the way we work and interact in the workplace. Employees have come to expect the same level of technological sophistication they experience in their consumer lives, in the workplace. In response, organizations and HR departments across the board are turning to technology to improve the employee experience and deliver HR services in a cost-effective and efficient manner. Right from recruitment to onboarding and performance management, HR teams are increasingly relying on technology to optimize workflows and improve employee productivity. Companies like Adrenalin eSystems offer a comprehensive suite of solutions for organizations looking to generate greater value from their human capital. Vidhya Sam, HEAD- Human Resources, Adrenalin eSystems. She is a thorough HR professional with core competencies in Talent Management and Talent Acquisition. Prior to Adrenalin, she has worked with companies like Standard Chartered Bank, Frost & Sullivan, and Kelly Services, etc. Here are a few ways technology is empowering human resources professionals to reimagine their human capital April | 2020 48

49. T he rapid consumerization of the workplace has transformed the way we work and interact in the workplace. Employees have come to expect the same level of technological sophistication they experience in their consumer lives, in the workplace. In response, organizations and HR departments across the board are turning to technology to improve the employee experience and deliver HR services in a cost- effective and efficient manner. employee self-assessment, training, and make it easy for employees to access basic information such as company policies, vacation, annual holiday list and much more.: 3. Learning and Development One of the primary reasons employees quit organizations is the lack of learning and growth opportunities. Apart from in-house training, conferences, seminars, organizations have introduced Massive Open Online Courses (MOOCs) that enable employees to learn at their own pace and comfort. 2. HR Analytics The HR department is sitting on a goldmine of data waiting to be unearthed. It already has the right applications in place for its various functions, but it hasn't quite been successful in tapping into the data collected by these tools and gleaning insights for better productivity or course correction. While MOOCs are an effective way to stay updated, they are notorious for the lack of interaction, and a high drop-out rate. Right from recruitment to onboarding and performance management, HR teams are increasingly relying on technology to optimize workflows and improve employee productivity. Companies like Adrenalin eSystems offer a comprehensive suite of solutions for organizations looking to generate greater value from their human capital. Using analytics solutions, HR professionals can now leverage data to: These problems with MOOCs can be solved by deploying technology such as gamification, AR and VR. While gamification has proven to be effective in various HR functions, the applications of interactive/immersive technologies are still nascent in HR. Establish metrics/benchmarks in key areas such as employee churn and retention, employee performance, recruitment, employee development and engagement, workforce planning, and incentive programs. Here are a few ways technology is empowering human resources professionals to reimagine their human capital Conclusion Identify underlying patterns using AI. These patterns can be used with various events to identify underlying causes. For instance, you can recognize the probable reasons for the high attrition rate and improve the existing compensation programs to measure the effect. 1. Artificial Intelligence in HR As technology continues to proliferate the world of HR, organizations that are quick to implement and adopt these technologies will certainly leapfrog ahead organizations that stick to traditional approaches. At a time when business success is heavily reliant on the value that each function adds, HR teams would be wise to understand how technology can help them contribute to the business' overall growth and its effectiveness. HR is rapidly acquainting itself with AI. AI is making deep inroads into HR by opening the door to a world of opportunities in critical HR functions such as recruiting, employee onboarding, training, payroll, performance analysis, and retention. Predict future scenarios based on current employee behavior (e.g. employee churn). Predictive analytics can further be used to strengthen recruitment and retention programs. Using analytics in HR leads to better HR practices, improved employee experience, increased productivity, and elimination of bias in decision- making. Conversational AI is one of the widely adopted applications. When used in the HR context, it can personalize the employee experience in ways that were previously impossible. Chatbots can automate onboarding, April | 2020 49

50. E ffective leadership skills are the need for an hour in every business and every company management around the world. Administering a business successfully means having effective leaders who can manage both operations and inspire employees to achieve their best results. Effective leaders know what people need to be motivated to change and to create a positive corporate culture. It's also important to point out that leadership is different from managing. While management is also a fundamental part of the success of an organization, it is primarily different from leadership. Management involves managing business things such as, setting up client meetings and maintaining financial reports, etc. whereas leaders are the centre from where the organization's decisions and policies are introduced and implemented. Effective leaders in a business setting know how to step back and see the bigger image so they can see and visualize the vision in a way that others know what goals and procedures will be needed to stay ready in the future. Effective leaders are responsible to build stronger relationships and are the backbone to keep the staff motivated and active all the time. April | 2020 50