Working with a Professional Video Production Company: 6 Tips to Success

1. Working with a Professional Video Production Company: 6 Tips to Success It’s not news that a professional video production company can offer a much better quality video than a novice set of videographers and designers. Professional agencies know their way on how to tackle a variety of issues like storyboarding, incorporation of effects, cost management among others to ensure that the client gets the best result along with meeting the required constraints provided by the client. But as a client of such a firm, you also have a major role to play on your end. This collaboration cannot end up as a success if you don’t know what you should be bringing to the table in this process overall. So to give you an overview of what’s required in this regard, here are 6 tips to success when working with a professional video production company: Provide A Detailed Brief: You probably know that you have to give a detailed brief to your video production company before they can begin but do you know what counts as detailed? The brief can make or break the final quality of your video. You need to include every single thing in it ranging from how you want to present your brand to what colors you want to include to even the kind of accent you want for the voiceover artist you have in your video. You have to create the brief in a comprehensive manner. Leave nothing out, literally, even the smallest of points and only then you can manage to provide the agency with good knowledge on what you exactly want from them. Ask Them To Provide Their Feedback On The Brief: Video production agencies aren’t just there to follow orders. They have professionals working with them who can provide you with incredible insights on a lot of aspects related to your video. So give them a chance to speak based on the brief you gave them. Ask them to critically analyze the video and provide their constructive criticism on it. Take everything with a pinch of salt and review your brief based on that. If you do this, you will end up with a much more refined brief that’s much more useful for your project. Don’t Delay Your Side Of The Commitments: One thing is for sure. If you are lethargic or don’t follow up on your commitments, the agency wont value as much either. Most companies require top quality work from their agencies but when it comes down to meeting their side of the deal, they often have a lot of issues on it.

2. So if you want great work from your corporate video production company then learn to honor your commitments with them. Whether its timely payments or providing brand collateral, don’t make them run after you. Don’t Stave Off Criticism: If you don’t like something in the video, then go forth and change it. The video production company is working on the brief you provided and if the results are not satisfactory, its best to tell them about it upfront as then they can accommodate changes in it right then and there. If you don’t do that, then blaming the video production company on a bad video is not the right thing to do. They are at your service, and they can change anything you want, so exercise this option and get them do the right thing when there is still time. Ensure That The Communication Hierarchy Is Well Established: One of the biggest problems that one can face during video production is to not designate a specialized person or a team to be in contact with the agency. Too many people contacting them and telling them what to do will only confuse them further. Ensure that you have an established chain of communication and you designate only a certain number of people who are allowed to communicate with the agency. Anyone else who requires to get anything changed has to relay their message through them. Know Exactly What Kind Of Services They Offer And Benefit From Them: Most video production agencies can offer you a lot more and it’s your mistake if you are not utilizing them properly. For e.g. buzzflick.com is one such company that not just offers all types of video production but also allows clients to have editing done on videos that have already been made. If you have a video that needs changing then involving your current agency might be the best thing you can possibly do in this regard.