Susan Hobson: A Stellar Performer at the Heart of High-Performance Mindset Coach

1. 15 pro female leadership styles WWW.CIOWOMENMAGAZINE.COM | APRIL 2024 that redesine success Pg. 42 The City of Petra: An Ancient Civilization hidden under the Sand Pg. 34 From Hogwarts to Billionaire: The Journey of J.K. Rowling Susan Pg. 10 HOBSON Founder | CEO & High-Performance Leadership Coach SHAPING THE FUTURE Influential Women Influential Women A Stellar Performer At The Heart Of HIGH- PERFORMANCE MINDSET COACHING By Coaching The Most

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4. Daredevil Divas! “Women belong in all places where decisions are being made. It shouldn’t be that women are the exception.” - Ruth Bader Ginsburg Dear readers, Welcome to this very special issue of “The Most Influential Women Shaping the Future by Coaching.” In a world yearning for positive change, the spotlight falls on a powerful force: women coaches. These remarkable individuals are not simply guiding individuals; they are leaving an indelible mark on the trajectory of our future. Gone are the days when coaching was seen as a niche field. Today, women coaches are at the forefront of a revolution. They are empowering individuals across industries, backgrounds, and age groups to unlock their potential, overcome challenges, and achieve their wildest dreams. Their impact ripples outwards, affecting businesses, communities, and ultimately, the world we live in. This issue celebrates these changemakers. We delve into the stories of the most influential women coaches, exploring their diverse approaches, groundbreaking methods, and unwavering commitment to their clients. Through their journeys, you'll discover the profound impact coaching can have on individuals and society as a whole. Whether it's a leadership coach fostering innovation in a Fortune 500 company, a life coach helping individuals navigate personal transformation, or a health coach empowering clients to achieve their wellness goals, these women are fostering a ripple effect of positive change. On the cover of this issue, we have featured Susan Hobson (Founder/CEO of Elite High- Performance Inc.). Susan is one such outstanding leader challenging conventional coaching strategies and approaches with unconventional neuroscience-backed coaching processes. She is driving her clients’ results to the next level through the development and implementation of several key performance-enhancing skills, strategies, tools, and habits to level up to high-performance leadership 2.0. As you turn the pages, let these stories ignite your own potential. Let the wisdom and strategies shared by these influential women propel you forward, on your own journey or perhaps towards a path in coaching itself. The future is being shaped right now, and within these pages, you'll find the inspiration and tools to be a part of it. Utkarsh D.

5. Thawing the Frozen Middle at Work: Unlocking Organizational Potential 15 Pro Tips to Consider Before Investing in Women-Led Businesses Read More>> Read More>> Everything you need to know about Foods with Zero Carbohydrates 10 Must-Read Romantic Books for Beginners to Spark Love and Imagination Read More>> Read More>> Nike Forecasts Revenue Dip Amid Restructuring Efforts Spotify Introduces Miniplayer to Desktop App for Seamless Playback Control McDonald’s Fans Frustrated Over Viral Dinner Box Hack and Price Discrepancies Target Boosts Bonuses Amid Prots Surge Read More>> Read More>> Read More>> Read More>>

6. CONTENTS COVER STORY 20 Susan Hobson

7. CONTENTS First Lady Women 10 From Hogwarts to Billionaire: The Journey of J.K. Rowling Monuments 34 The City of Petra: An Ancient Civilization hidden under the Sand Article 42 15 pro female leadership styles that redesine success

10. J.K. ROWLING J.K. ROWLING J.K. ROWLING J.K. ROWLING J.K. ROWLING J.K. ROWLING J.K. ROWLING J.K. ROWLING

11. HOGWARTS BILLIONAIRE FROM FROM TO TO J oanne Kathleen Rowling also known as J.K. Rowling is a renowned British author and philanthropist, who has left an unforgettable mark on literary history with her fascinating wizarding world of Harry Potter. With her pen, Rowling has the power to transform ordinary ideas into extraordinary narratives. She crafts a masterpiece with words that echo globally, from the beginning of an idea to the polished brilliance of the final edited manuscript. Just like a wizard can bring non-living objects to life, she breathes life into characters and worlds that jump off the page and into the reader's imagination. Rowling's creative magic goes beyond raising spells within her books; she untangles the magic of storytelling itself. With each stroke of J.K. Rowling's pen, she magically connects readers worldwide. This article explores the various aspects of Rowling's life, from her humble beginnings to the extraordinary success and the impactful heritage she continues to build.

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13. She was born on 31st July 1965 in Yate, Gloucestershire. She grew up in a middle-class family. The family moved to Winterbourne when Joanne was four, and she attended St Michael's Church of England Primary School. Joanne was inspired by her mother, who loved reading books, and their house was filled with various books that helped her to make her imagination more creative. Her family moved to Tutshill when she was just nine, where she attended the Church of England School. Even after facing problems with her teacher, she described it as a "battleaxe". Joanne joined Brownies Pack, where she found comfort, where special events provided an escape into a magical world. She was just a teenager when she wrote books like Rabbit and The Seven Cursed Diamonds. Joanne described herself as "the epitome of a bookish child." Wyedean School and College was the place where she completed her secondary education and started learning electric guitar. She completed her degree in French at the University of Exeter and graduated in 1987. Joanne's early adulthood included challenges like her mother's illness, a short marriage, and moving to Portugal. The concept of Harry Potter, was developed during a train journey in 1990 that started her writing journey. 1997 Harry Potter and the Philosopher's Stone 1998 1999 Harry Potter and the Prisoner of Azkaban Harry Potter and the Chamber of Secrets 2000 Harry Potter and the Goblet of Fire 2003 Harry Potter and the Order of the Phoenix 2005 Harry Potter and the Half-Blood Prince 2007 Harry Potter and the Deathly Hallows 2001 Fantastic Beasts and Where to Find Them 2001 Quidditch Through the Ages 2001 The Tales of Beedle the Bard 2012 The Casual Vacancy J.K. Rowling's books and their respective publishing years: 2013 The Cuckoo's Calling 2014 The Silkworm 2015 Career of Evil 2018 Lethal White 2020 Troubled Blood 2022 The Ink Black Heart 2023 The Running Grave 2020 The Ickabog 2021 The Christmas Pig CIO Women Magazine | 13

14. She is renowned for the magical world of "Harry Potter," and Joanne is not just famous but also the world's richest author, with a net worth of $1 billion. The huge success of "Harry Potter" which sold over 600 million copies in 84 languages. The popularity of the books drawn- out to films and video games, enchanting audiences worldwide and contributing to Rowling's billionaire status. This achievement is historic, as she becomes the first author to reach a billion-dollar net worth. Rowling's journey from creating magical tales to achieving billionaire status reflects the everlasting impact of her fictional creations on a global scale. Joanne is actively involved in philanthropy by supporting various charitable sources. She worked for Amnesty International, served as an Ambassador for One Parent Families, and supported the Multiple Sclerosis Society Scotland. In 2005, she founded the Children's High-Level Group (Lumos) to improve the lives of institutionalized children in Europe. Rowling also established the Volant Charitable Trust and focused on projects fighting social deficiency. She has supported organizations like Comic Relief, The Maggie’s Centres for Cancer Care, and Doctors without Borders, demonstrating her commitment to making a positive impact on social issues. 14

15. Harry Potter Series Created the globally successful "Harry Potter" series. Consists of seven books with over 600 million copies sold worldwide. Ÿ Ÿ Billionaire Author Became the world's first billionaire author in 2011. Attributed to the immense success of the Harry Potter franchise. Ÿ Ÿ Featured on Forbes' list of the richest people globally. Recognition of financial success from the Harry Potter series. Ÿ Ÿ Forbes List Donated approximately 16% of her net worth in 2011. Totaling $160 million, supporting causes like poverty alleviation and children's rights. Ÿ Ÿ Philanthropy Charitable Organizations Actively involved with various organizations, including Amnesty International, One Parent Families (Gingerbread), Multiple Sclerosis Society Scotland, and Lumos. Ÿ Founded the Children's High Level Group (Lumos) in 2005. Addressing the standardization of children across Europe. Ÿ Ÿ Lumos Writing as Robert Galbraith Successfully ventured into adult fiction with the Cormoran Strike series. Published under the pseudonym Robert Galbraith. Ÿ Ÿ Casual Vacancy Demonstrated versatility with the post-Harry Potter novel, "The Casual Vacancy" (2012). Explored contemporary and social issues. Ÿ Ÿ CIO Women Magazine | 15

16. Perseverance: Rowling faced rejection but continued until she became successful. Ÿ Imagination: Her creation of the magical world in Harry Potter showcases the power of creativity. Ÿ Strength from Struggles: Rowling turned personal challenges into sources of strength for her writing. Ÿ Social Responsibility: She helps charities and started Lumos to help kids in institutions Ÿ Flexibility in Personal Life: Overcoming domestic abuse and divorce, she rebuilt her life as a single parent. Ÿ Commitment to Values: Rowling remains committed to her Christian beliefs and social justice. Ÿ Balancing Success and Humility: Despite being successful, she maintains humbleness and connection to her roots. Ÿ Educational Encouragement: Her book’s themes and support for education highlight their transformative influence. Ÿ Overcoming Stereotypes: Breaking gender labels, she succeeded in a male-dominated category. Ÿ Literary Legacy: Rowling's influence on literature, is marked in her timeless stories that connect with a wide and diverse audience. Ÿ Twelve publishers rejected J.K. Rowling's first Harry Potter manuscript before Bloomsbury decided to publish it. Ÿ She enjoys playing the video game Minecraft, especially with her son David. Ÿ Rowling's parents first met on a train departing from King's Cross Station. For fans of Potter, King's Cross is familiar as the magical entry point into the wizarding world. Ÿ Rowling has a massive following of more than 14 million people on Twitter. She frequently interacts with her fans and sometimes engages in debates or disagreements over comments or behavior she doesn't agree with. Ÿ In 2015, Lumos achieved a significant milestone by winning the prestigious Charity of the Year award at the U.K. Charity Awards. Ÿ In 2007, Rowling became one of the runners-up in Time's annual Person of the Year issue, with the top honor going to Russia's Vladimir Putin. Ÿ J.K. Rowling would choose Gryffindor as her Hogwarts house because she values courage above all else. Ÿ 16

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18. 1 Order of the British Empire (OBE): In 2001, Rowling was honored with an OBE by Queen Elizabeth II, recognizing her remarkable impact on children's literature. 2 British Book Awards: Rowling received various British Book Awards, including the coveted Author of the Year (2000, 2008) and Outstanding Achievement (2008). 3 Hugo Award: Her novel "Harry Potter and the Goblet of Fire" secured the respected Hugo Award for Best Novel in 2001, a witness to its excellence in science fiction and fantasy. 4 Locus Award: Rowling received the Locus Award for Best Fantasy Novel in 2000 for "Harry Potter and the Prisoner of Azkaban.” 5 Bram Stoker Award: The same book earned her the Bram Stoker Award for Best Work for Young Readers in 2000. 6 Hans Christian Andersen Literature Award: Rowling was honored with this valued award in 2010, recognizing her important contributions to children's literature. 7 Blue Peter Book Award: Rowling's works gathered multiple Blue Peter Book Awards, underlining their popularity among young readers. 8 Edinburgh Award: In 2008, she received the Edinburgh Award for her exceptional achievements and contributions to the city. 9 Golden Bauble Award: Rowling was recognized with a Golden Bauble Award in 2012 for her outstanding impact on the entertainment industry. 10 Ripple of Hope Award: The Robert F. Kennedy Human Rights organization awarded Rowling with the Ripple of Hope Award in 2019, acknowledging her philanthropic actions. 18

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22. As the world keeps changing, the traditional methods are being replaced by new, technologically advanced approaches. The coaching sector is no exception to this change. Several leaders are revolutionizing business coaching with their innovative, out-of-the-box approach. Susan Hobson is one such outstanding leader challenging conventional coaching strategies and approaches with unconventional neuroscience-backed coaching processes. She is driving her clients’ results to the next level through the development and implementation of several key performance-enhancing skills, strategies, tools, and habits to level up to high-performance leadership 2.0. Susan is not only the Founder/CEO of Elite High- Performance Inc. but also a Forbes Coaches Council Member, Keynote Speaker, Author, Podcaster, and High-Performance Leadership Coach. Her ultimate mission lies in coaching others to become a ‘High-Performer,’ both personally and professionally. Susan is an icon of excellence and the new face in mindset coaching who is transforming the leadership development world with realistic and action-oriented measures. Elite High Performance Coaching Founder | CEO & High-Performance Leadership Coach SUSAN HOBSON A Stellar Performer at the Heart of High-Performance Mindset Coaching 22

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24. About the Elite High-Performance Coaching Elite High-Performance Coaching is a science-based coaching practice based out of Toronto, Ontario, Canada. With the mission to change the way the game of life, leadership and business is being played forever through leadership 2.0. This is a human and purpose-centric leadership best practice backed by Neuroscience data and research. The company’s exclusive offering lies in something called mindset strategy architecture, which essentially means that it teaches high-performing leaders how to think strategically so that they can play their biggest impact game when the world needs it more than ever. Through mindset strategy architecture, Elite High-Performance Coaching helps its clients shatter the glass ceiling subconsciously, by hacking into their playbook of beliefs, to unlock and unleash their highest potential. Laying the Bricks of Foundation When Susan first started the company 15 years ago, she had just come off playing professional women’s hockey, she played in the National Women’s Hockey League. Before that, she was at Princeton University, the Ivy League, where she first got exposed to the power of mindset, strategy, and architecture. This experience was game-changing, encouraging her to set out on a global mission to disrupt old school leadership development practices that no longer work. Cover?Story Cover?Story With the knowledge and insights she inherited, Susan wanted to get out of those college gates as soon as possible and scream this stuff from the rooftops. Having seen and experienced how difficult it was for high-performing athletes to get to the top 1% of their sport, she knew that the power lay majorly in the mental strength, with performance being proven to be 90% mental. Susan was a young woman out of college, eager to live her entrepreneurial dream, and become a solopreneur, and was driven by the vision to impact the way the game of leadership development is being played. Even a degree in high-performance psychology, a master’s in neuro- linguistic programming, and an experiential understanding of what it took to win in high-stakes and high-pressure environments were falling short of giving her the much- needed knowledge to lead her business. Her biggest challenge at first was lacking the experience of running a successful business all on her own. 24

25. SUSTAINING THE SUCCESS The reason behind Elite High-Performance Coaching’s long-standing success is its specialty in mindset strategy architecture. This type of coaching teaches a leader how to think strategically, be resilient, access condence, stay motivated, and be focused in high-pressure, high-stakes environments, and perform optimally and yield highly sustainable results. Susan has grown her team of Elite mindset coaches and today leads a team of 12, who are on the same mission integrating shared goals, values, and visions. Susan nds herself lucky to have attracted other passionate, intrinsically motivated, and purpose-driven global coaches, helping her live her dream every single day. To summon it up, she adds, “That is how I was able to scale and grow our business to this point where we’re now working across the globe with some of the highest- performing people and teams on the planet.” CIO Women Magazine | 25

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28. Cover?Story Cover?Story SUSAN HOBSON Elite High Performance Coaching Founder | CEO & High-Performance Leadership Coach 28

29. Decoding Neuroscience and Mindset Coaching Redefining Leadership with Intuition and Innovation Mindset is a terminology that comes from neuroscience, it refers to an individual’s perspective. Perspectives inform the way one thinks, the way one views, and the way it relates to themselves and the world at large. Susan learned during her high-performance studies and experiences that 90% of any performance is based on mental strength. And that is why Elite High-Performance Coaching specializes in mindset coaching. “I think women have what leadership needs today.” As a woman leader and entrepreneur, Susan believes women are highly empathic, intuitive, collaborative, and creative. And this is what the world needs more than ever. The world needs potential leaders, who have the mindset and skillset to be in tune with their people and guide them to keep going and growing sustainably. Intuition helps one to be innovative, innovation can help lead a transformation, and the things that are happening a certain way today can happen better tomorrow. Moreover, diversity of ideas generates the best innovation. This leads to the best creations in business. Women are certainly walking their talk with their highly intuitive and innovative traits. According to a study report by Harvard Business Review last year, from the 365 billion dollars spent on leadership development and training annually, 75% of that training was rated ineffective, and only 25% was rated most effective. The latter were companies that focused on mindset and hence were successful in earning prominent outcomes. Hence, Susan believes that this is what has helped Elite High-Performance Coaching compete with the other approaches to leadership development and training as it specializes in the form of coaching and leadership development that is most effective going to that step of depth known as mindset. Breaking the Gender Barriers Leadership, after all, being a set of behaviours - our mindset acts as the hard drive that controls our behaviour. That is why leadership mindset coaching is so effective - it leads to effective behaviour modification. Susan states that women are notoriously told that leadership is a male energy and needs masculine qualities. So, as a woman leader, to be heard loud and clear, sometimes one needs to be authoritative and directive at the table in front of the male counterparts. Susan has battled her way up the trajectory and she has had her face-offs with gender biases and inequalities. There have been instances where, sometimes when she walks into a room, people have ignored her ideas right away. As a woman leader, it takes her a little bit longer to gain that influence than maybe some of the male counterparts, just because of those unconscious biases that people carry. Additionally, as Elite High-Performance Coaching is backed by neuroscience data and research, it is always at the cutting edge in terms of its offerings. This, in turn, helps the company to fulfill and meet its customers’ needs based on the latest and greatest research and best practices all backed up by data. An Exponential Take-off with Technology Technology has been the secret sauce in scaling Elite High-Performance Coaching’s business. Since the pandemic, the company has gone completely remote, allowing its team members to work in different time zones, spaces, and countries. Susan adds, “We’ve got a bunch of us up here in Canada. We’ve got some down in the U. S. and the United States. And then we even got some coaches down in Costa Rica now. So, the way we’ve utilized technology is that we have been able to work with anybody across the globe that’s been highly disruptive in terms of our scalability and our ability to be able to work with anybody anywhere at pretty much any time.” Susan has experienced many gender-related setbacks in her long career but with her courage and determination, she has kept growing and climbing up the ladder. Currently, with a team of 12, she has been successfully working with some of the biggest tech companies on the planet. She concludes, “For me, it’s the unconscious stuff that I usually have to battle my way through before they see my voice as credible and powerful. So overcoming gender barriers has been one of the challenges that I’ve seen throughout my career.” CIO Women Magazine | 29

30. The Wall of Achievement Susan’s journey is a true example of leadership and entrepreneurship. Her passion and compassion to serve others and help them become their best version is inspirational in many ways. For her dedicated performance and expertise, she has been awarded many honors and titles in her career. In 2020, she was rated “The Coach of the Year” by the Canada Coach Foundation. Also, Elite High-Performance Coaching was rated the number three leadership podcast in Canada last year. The company was rated as one of the Top 10 Leadership Development Training and Coaching Companies in Canada by HR Canada. As a Forbes Council Member and Forbes Contributing Member, Susan has been writing articles for Forbes over the last two years. Additionally, Susan played center for the award-winning Toronto Aeros of The NWHL and won a National Championship and the NWHL Cup (the year the NHL was on strike, so had the Stanley Cup at her final game). The NWHL Cup is on display in the Hockey Hall of Fame in Toronto. A Women-Led Team Currently, the Elite High-Performance Coaching team is mostly women. There are 11 female professionals in the team and only one male. Susan has been intentionally growing a practice of hiring more women talent in her team and encouraging women empowerment through women’s inclusion. A woman coach is highly sensitive, and some of their innate qualities as a woman are beneficial in the field of coaching. Susan adds, “I am intentionally trying to show, big business, what we women have got by putting a bunch of females on my bench.” As a woman leader, Susan finds her inspiration from Brene Brown. Her voice, narrative, and ideas have been a big source of motivation for a long time. She is a great example of a role model in her leadership space that Susan looks up to. She’s doing amazingly disruptive things in the world. Susan aims to follow in her footsteps. The Art of Work-Life Balance As an Entrepreneur, CEO, Coach, Founder, and Mother, Susan is juggling many roles at once and fulfilling numerous responsibilities. Work and Life are integral but a work-life balance is far out of the picture. Knowing to manage one’s expectations is what Susan believes works the best while managing the whole work-life scenario. She fondly states, “I’m a single mother, and so the needs of my child always have to come first, because she’s still young, and she’s my dependent. But, I think that I’m lucky because I’m an entrepreneur, and I have a team of 12. So, the way that I achieve work-life integration is by empowering my people. I delegate the things that don’t necessarily need to be me and my business. And I’m able to prioritize where I need to show up and play my biggest impact game for my people and my clients so that I can make sure that I’m able to prioritize the needs of my young daughter.” he world and having a maximum impact with it.” 30

31. GOLDEN WORDS FOR YOUNG ASPIRING WOMEN ENTREPRENEURS The biggest advice is to start investing in one’s personal development in any way, shape, or form. Susan thinks the best investment young girls can make is in themselves first. Susan continues, “The other piece of advice is just to surround yourself with people who inspire you, role models, and people with whom you see some aspect of your aspirations. Somebody, who’s leading the way in that regard. Also, another important thing is you just need to learn how to get beyond your imposter syndrome because when we’re young girls this society, you know, the way we’re conditioned. You have it, we all have it when we’re young and up and coming. That’s the best advice I could give is to learn how to see yourself and the value that is inside of you that you uniquely have to contribute to this world. And then just go out that front door every single day and double down on growing and bringing that into the world and having a maximum impact with it.” Website Link: www.elitehighperformance.com Cover? Cover?Story Story CIO Women Magazine | 31

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35. An Ancient Civilization hidden under the Sand A t the core of the barren crimson desert resides the City of Petra, a legacy of a bygone era. This hidden city is covered with tales carried by desert winds and unfolds its secrets with the air of mystique. Its rose-red facades, masterfully carved into the living rock, stand as silent witnesses of an ancient civilization lost into the stack of time. Each façade is a canvas of stories of a forgotten empire and resonates with the whispers of a rich history. As we walk through the narrow Siq, the canyon guarding Petra’s entrance, the anticipation builds—we are set on a journey back in time, guided by the echoes of a lost civilization’s heartbeat. CIO Women Magazine | 35

36. Where Is PETRA PETRA Located? It sits approximately 150 miles south of Jerusalem and Amman, the capital of Jordan. Positioned midway between Damascus, Syria, and the Red Sea, it became a strategic hub for trade and commerce. An Enchanting History The story begins with a tribe of Arabian nomads known as the Nabataeans. Originally, wanderers who thrived in the desert by herding animals. Over time, their expertise in desert survival transformed them into prosperous traders, dominating key routes for spices and incense from Arabia to Egypt and the Mediterranean. The Nabataeans, once nomadic, accumulated wealth as desert traders, transitioning from goat- skin tents to constructing impressive structures. The shift from nomadic life to settling down remains a mystery, shrouding Petra’s origins in intrigue. This historical site is notable for its stunning rock- cut architecture and pioneering water management system, a crucial innovation that transformed the otherwise waterless and mountainous surroundings into a habitable area. It is known as the ‘Rose City’ due to the hues of its stone structures. It earned recognition as a UNESCO World Heritage Site in 1985. In 312 B.C., the Greek Empire attacked, marking its first historical mention. The Nabateans cleverly defended their city against the Greeks, using the mountainous terrain as a natural barrier. However, in 106 A.D., the Romans invaded, leading to the Nabatean surrender. The Romans renamed the territory as Arabia Petraea and ruled for over 250 years. The city endured until an earthquake in the fourth century A.D. that damaged many structures. Later, the Byzantines assumed control, governing for approximately 300 years. The Lost City This ancient city experienced a decline in the eighth century A.D., losing its prominence in trade, politics, and culture. Despite this, it remains noteworthy for its unique architecture, especially the rock-cut structures crafted by the Nabatean Bedouins. Its early architecture emerged by carving structures directly into the surrounding stone. Over time, Petra evolved, absorbing Roman and Byzantine influences, resulting in a fusion of cultural elements. Initially known for detailed Nabatean tombs, the city later featured Christian churches built by the Byzantines, who regarded it as the capital of the province of Palaestina. The Romans left their mark with the Roman Road, adorned with Roman-style gates. Despite changing rulers, the Nabateans’ influence endured in Petra’s design. Resulting in a captivating blend of cultural contributions spanning centuries. 36

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38. Inside Petra: THE SIQ: THE DAM: BAB AL SIQ: It is the ancient main entrance leading to the city of Petra. A split rock with a length of about 1200m and a width of 3 to 12m, and height up to about 80m. It is Arabic for gateway to the ‘siq’. Here you will see three massive Djinn blocks, which are squared monuments carved out of the rock. It was renovated by the government in 1964 in the same way originally built by the Nabataens. Built to protect their capital from floods that arrived during the seasonal rain. THE TREASURY (AL KHAZNA): THE SILK TOMB: THE THEATRE: It is one of the most dramatically colored tombs in Petra dating back to the first half of the first century AD. The interface measures 10.8 meters in width and 19 meters in length with a door in the middle Carved into the side of the mountain at the foot of the High Place of Sacrifice, the theatre consists of three rows of seats separated by passageways. It can it can accommodate 4000 spectators. It is almost 40 meters high and intricately decorated with Corinthian capitals, friezes, figures and more. The Treasury is crowned by a funerary urn, which according to local legend conceals a pharaoh’s treasure. Today’s Petra Over the years, significant discoveries were made, including the Greek scrolls in 1993 and the recent identification of a buried monumental structure through satellite imaging. After the eighth century, this abandoned city, Petra became a refuge for nomadic shepherds for centuries. In 1812, Swiss explorer Johann Ludwig Burckhardt rediscovered Petra and documented his findings. This revelation captivated the interest of the Western world, drawing architects and scholars. A formal excavation project commenced in 1929, led by British archaeologists Agnes Conway and George Horsfield, along with scholars Tawfiq Canaan and Ditlef Nielsen. Designated as a UNESCO World Heritage Site in 1985, this lost city witnessed the forced relocation of Bedouin tribespeople by the Jordanian government. In the early 2000s, it earned recognition as one of the ‘Seven New Wonders of the World,’ resulting in a surge in tourism. 38

39. How and When to Visit? Don’t limit to just a day trip—it’s vast, covering over a hundred square miles, four times the size of Manhattan. While donkeys and camels can speed things up, most of its wonders are best explored on foot, involving some uphill treks. Lesser Known Facts: Caravan City: Often known as the ‘Rose City,’ it was a caravan city strategically located at the crossroads of major trade routes. Its prosperity was built on trade, serving as a hub for caravans traveling between the Arabian Peninsula and the Mediterranean. Ÿ Stay at least one night in town and plan your exploration through a series of hikes. Local guides, with their extensive knowledge, reveal hidden tombs and details you might miss. Rock-Cut Architecture: One of the most distinctive features of this city is its rock-cut architecture. The structures were carved directly into the rose-red cliffs of southern Jordan, showcasing the remarkable engineering and artistic skills of the Nabataeans people. Ÿ This city welcomes visitors year-round. Opt for spring or fall for pleasant weather and stunning light. Summer is lovely but scorching. January and February are cooler, with occasional rain. Due to the high elevation, nights are chilly. Make the most of Petra’s changing hues by arriving early and staying late for sunrise and sunset. Nabataean Water Engineering: Its ability to thrive in a desert environment was facilitated by sophisticated water management systems. The Nabataeans constructed intricate trenches, cisterns, and channels to control and distribute water throughout the city. Ÿ Hidden Monastery: While the iconic Al-Khazneh (The Treasury) and the Monastery are well-known, Petra is home to numerous lesser-explored sites. One such site is the ‘Ad Deir’ or the Monastery, located high in the mountains. Larger than The Treasury but sees fewer visitors due to its remote location. Ÿ Many mysteries of this long-lost city are still buried under the golden sand of the desert. Mysteries that hold a voice telling the story of the past. However, this mist of unknown stories is the very factor that makes this place more appealing. Once you leave Petra, you will leave with a perspective questioning the circle of time entangled with stories. And who knows, this adventure might help you with your own story. Mesmerizing Nights: Visitors have the unique opportunity to experience Petra by Night. The archaeological site is illuminated by thousands of candles, creating a magical atmosphere. The journey through the Siq to reach The Treasury under the soft glow of candlelight is a ravishing experience. Ÿ Lost and Rediscovered: Essentially lost to the Western world after the 14th century. It became a forgotten city until the Swiss explorer Johann Ludwig Burckhardt rediscovered it in 1812. His accounts of the hidden city brought it back into the limelight. Ÿ Amphitheater with Acoustics: This city boasts a well- preserved amphitheater with impressive acoustics. Despite its ancient origins, the theater can still seat thousands of spectators and is occasionally used for performances. Ÿ These lesser-known facts of Petra add layers to its historical and cultural significance. CIO Women Magazine | 39

42. 15 Pro Leadership Styles That Redefine Success Leadership Styles That Redefine Success 42

43. In the dynamic landscape of leadership, the spotlight is increasingly turning toward diverse perspectives and unique approaches to guide teams toward success. Female leaders, in particular, are bringing a refreshing array of leadership styles to the forefront. The term “Female Leadership Styles” encapsulates a rich tapestry of qualities and strategies that are reshaping the traditional leadership narrative. In this article, we will delve into 15 pro female leadership styles that exemplify the strength, resilience, and innovation that women bring to the table. Leadership Styles That Redefine Success Leadership Styles That Redefine Success CIO Women Magazine | 43

44. leadership styles? Here are some female to empower them: 1. Collaborative Catalyst: The Collaborative Catalyst style involves fostering a culture of teamwork and inclusivity. Female leaders adept at this style prioritize collaboration, recognizing that diverse voices contribute to better decision-making and enhanced creativity. By promoting an environment where everyone feels heard and valued, these leaders inspire their teams to achieve greater heights. 2. Empathetic Visionary: An Empathetic Visionary leader combines foresight with a deep understanding of the needs and concerns of their team members. This style focuses on creating a supportive work environment where individuals feel seen and understood. By tapping into the emotional intelligence of the team, these leaders build strong connections and inspire loyalty. 6. Strategic Orchestrator: The Strategic Orchestrator excels in creating and implementing well-thought-out plans. Female leaders utilizing this style possess a keen strategic vision, aligning team efforts with organizational goals. Their ability to orchestrate complex projects with precision makes them adept navigators in the corporate landscape. 3. Inclusive Trailblazer: The Inclusive Trailblazer style champions diversity and equality. Female leaders employing this approach actively work towards breaking down barriers and creating opportunities for individuals from all backgrounds. They understand that diverse perspectives lead to more comprehensive problem-solving and drive innovation. 7. Resilient Innovator: The Resilient Innovator embraces challenges as opportunities for growth and innovation. Female leaders adopting this style encourage their teams to think outside the box and view setbacks as stepping stones to success. Their resilience becomes a guiding force, fostering a culture of continuous improvement. 4. Adaptable Navigator: An Adaptable Navigator is a leader who thrives in change and uncertainty. Female leaders embodying this style display resilience in the face of challenges and inspire their teams to embrace change as a catalyst for growth. Their ability to pivot and navigate through complexities positions them as invaluable assets in today’s fast- paced business landscape. 8. Transparent Communicator: The Transparent Communicator values open and honest communication. Female leaders utilizing this style create an atmosphere of trust by sharing information openly and ensuring clarity in their directives. This transparency promotes a sense of belonging and enhances collaboration within the team. 5. Servant Leader: The Servant Leader places the needs of their team above their own. Female leaders with this style prioritize mentorship and personal development, actively working to uplift their team members. By fostering a culture of mutual support, they create a positive and empowering work environment. 44

45. 9. Balanced Integrator: Leadership Styles That Redefine Success The Balanced Integrator successfully harmonizes professional and personal aspects of life. Female leaders embodying this style recognize the importance of work-life balance and set an example for their teams. By prioritizing well-being, they foster a culture that values both productivity and personal fulfillment. 10. Courageous Pioneer: The Courageous Pioneer fearlessly challenges the status quo. Female leaders with this style are unafraid to take calculated risks and explore new avenues. Their boldness inspires innovation and resilience among their team members, pushing the boundaries of what is considered possible. 11. Adaptive Transformer: The Adaptive Transformer thrives on continuous learning and development. Female leaders utilizing this style encourage a culture of curiosity and evolution within their teams. Their commitment to staying ahead of the curve ensures that their organizations remain at the forefront of industry trends. Female 12. Holistic Mentor: The Holistic Mentor takes a comprehensive approach to leadership, considering the holistic development of their team members. Female leaders embodying this style provide guidance not only in professional matters but also in personal growth. Their mentorship goes beyond the workplace, creating a lasting impact on the lives of those they lead. 13. Data-Driven Strategist: The Data-Driven Strategist relies on analytics and insights to inform decision-making. Female leaders with this style leverage data to drive organizational success. By making informed choices, they ensure efficiency and effectiveness in achieving strategic objectives. 14. Authentic Inspirer: The Authentic Inspirer leads with authenticity and genuine passion. Female leaders utilizing this style connect with their teams on a personal level, creating a sense of purpose and shared values. Their authenticity inspires trust and loyalty, fostering a positive and motivated work environment. 15. Sustainable Leader: The Sustainable Leader prioritizes long-term impact and ethical practices. Female leaders embodying this style consider the environmental, social, and economic implications of their decisions. Their commitment to sustainability aligns with the growing importance of corporate responsibility in today’s business landscape. CIO Women Magazine | 45

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