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AGENCY AS A SERVICE

Global agencies acquiring smaller agencies<br>u25cf These smaller agencies consist of specialty<br>disciplines (eg. branding services, public<br>relations)<br>u25cf This disruption affects how agencies operate

Cameronlloyd
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AGENCY AS A SERVICE

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  1. AGENCY AS A SERVICE THE NEWLY EMERGING BUSINESS MODEL?

  2. CURRENT LANDSCAPE OF AGENCIES Global agencies acquiring smaller agencies ● These smaller agencies consist of specialty ● disciplines (eg. branding services, public relations) This disruption affects how agencies operate ●

  3. PROBLEMS FACED BY AGENCIES TODAY 1 Standard model is hierarchical; largely a fee-based economy ● The more levels there are, the more levels agencies can charge for ● As hierarchical layers increase, work approvals lengthen ● This dilutes work for agencies and expands the client’s budget ● 2 Marketers now focus on a wider marketing scope due to digitization ● As more agencies are enlisted, inefficiencies occur ● Margins also decline amidst greater competition ●

  4. LEVERAGING TOOLS AVAILABLE IN THE INDUSTRY WITH AGENCY AS A END-TO-END SERVICE (AaaS), SERVICES ARE IT UNIFIES TOOLS MORE VALUABLE AND RESOURCES THAN EVER NOW FOR AN ANNUAL FEE FOR EXAMPLE, DESIGNS.AI CONSOLIDATES TOOLS SUCH AS LOGOMAKER, VIDEOMAKER, COLORMATCHER, AND GRAPHICMAKER IN ONE SUITE

  5. HOW DOES AaaS BENEFIT BUSINESSES

  6. ONE. MAXIMUM IMPACT FROM LOW INVESTMENT Speed is essential for marketers’ ● campaigns today AaaS eliminates tedious tasks for ● creatives Using AaaS speeds up and simplifies ● processes The end product can be of good or ● better quality at a lower cost

  7. TWO. ELIMINATES NEED FOR EXPENSIVE EDITING SOFTWARE Creative agencies usually have to fork out capital ● upfront for expensive creative software tools, driving up prices AaaS is cheaper compared to branded software ● Creatives can get their work done on one platform ● One-time purchase of an all-inclusive licensing plan, ● rather than buy numerous licenses

  8. THREE. ABILITY TO ACT AS A FULL-SERVICE AGENCY AaaS can help automate certain tasks ● Agencies can focus on deeper creative work ● Agency teams can edit work done by AaaS and ● immediately move on AaaS provides end-to-end service, ● meaning more control over creative message & meaning Marketing agencies can focus ● on other areas for monetization

  9. FOUR. REVENUE CONTRIBUTION If your AaaS subscription plan offers a branding kit, it saves manpower... ● ...consequently increasing productivity and revenue ● An agency’s Account Manager manages several large enterprises, all of ● which requires personalized services AaaS helps increase flexibility in that aspect ● AaaS is a subscription model, which makes it fixed rather than inflating ● cost

  10. WHAT’S THE BLUEPRINT OF THE FUTURE AGENCY MODEL? ‘One-agency’ experience is ● Marketing agencies ● the preferred choice of should be more reactive & clients, and agencies have adaptive to create a holistic All AaaS tools are useful marketing campaign ● and time-saving, freeing Agencies need to educate ● up resources for other & equip their talents with operations tools needed to react to environmental changes

  11. TO READ THE FULL ARTICLE, CLICK HERE. Designs.ai is an online platform that uses proprietary AI technology to make design accessible to everyone. Logomaker Videomaker Free assistive tools (Calendar, Graphicmaker, Color Matcher) ➔ ➔ ➔

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