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Social Media Marketing

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Social Media Marketing

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  1. Social Media Marketing SMM

  2. Social Media Marketing • Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.” • But this definition is missing something really important. Let’s make it more simple and clear:  • “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.” • Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth. 

  3. Types of SMM • Facebook. • Instagram. • Twitter. • Pinterest. • LinkedIn. • Snapchat.

  4. Importance • Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond:  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. • Facebook alone has over 2.7 billion monthly active users. 

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