Digital Marketing Company Dubai

1. Digital marketing trends of 2019 that you should never miss! The Internet is shaping up to be more than just a place to get information, the competition between websites, businesses and companies have brought about a change where the emphasis is on who has the better marketing strategy so that the audience notices them better than your competition. Since the only thing that is constant in the online world is change, the mediums of marketing also change with time. Businesses have to adapt themselves to waves of changes so that they can stay ahead of the competition. Now let’s look top digital marketing trends of 2019, and why you need to start using them. 1)YouTube Ads One of the most understated of allmodern ads isYouTube ads. Sure, you might have been running Facebook or google ads, and might think that it’s enough. However, the metrics points in the other direction as YouTube gets 1.9 billion unique user visits per month. Having a small percentage of this demographic can prove you with a significant amount of leads. The pricing is set in a very effective way that you won’t be charged if the viewer skips the video. So you are basically paying for only the viewers who watch your videos. Like all the popular online ads services, YouTube gives you plenty of options to tailor your ads so that you can target your ads precisely for the audience that you want. If you haven’t given YouTube app a thought, it’s about time that you do so! it is certainly a platform you should explore in 2019 for digital marketing. 2)Content Is Still the King One of the greatest strength of a website is its content. There is no doubt that the search engines pay the most attention to the content that a website has. A few years back, the only type of content that a website used to have is written content. However, nowadays it’s a mix of written, graphic, audio, and video content. Video marketing is especially gaining traction these days as video are more engaging and has been proven to improve conversion rates. You must ensure that your website has great quality content that connects with your audience. It should be targeted towards your audience also that when they click on your website, they have more than enough reasonsto stay and learn more about your business. Digital marketing without proper content marketing cripples each other without delivery any sort of valuable results. Make your you always put content as a priority.

2. 3)Personalized Emails and Offers One among the major mistakes that businesses make these days is following the ethos of “One marketing method suits them all” and needs to stop. Every persona and their likes are different. If you have a varied set of customers with varied likes, then you need to market products which they have a higher chance of buying. With their past purchase history, you can see how they gravitate towards certain products. Now you have an idea how to sell the product or service, and leveraging on this information paves the way for a personalized experience for the customer. 4)Greater Emphasis On Mobile It is estimated that people spend 3 hours and 35 minutes on average on their smartphones and this is they are becoming the prime devices that we use to consume media. In 2019, your digital marketing strategy must put greater emphasis on mobile devices, specifically for delivering a pleasant mobile experience There are many ways to achieve this, and the first and foremost step is to create a mobile-friendly website with mobile-friendly images and design. Now you can leverage mobile apps for marketing. WhatsApp, WeChat, Telegram, Facebook messenger are all great mobile app platforms where you can market your business. 5)Social Media Does your business have a social media page for people to visit? If not, you are missing out on one of the biggest platforms you can market yourself, and we aren’t just talking about paid ads. Nowadays social media platforms give special features to businesses where they can display the contact details, location,and reviews. Make sure your business stays updated on social media platforms because many users contact businesses straight through social media portals. Also, being active on social media portrays your brand as something close to the customers. 6)Chatbots Chatbots have evolved into something more than just a customer aid, but a powerful digital marketing tool. Nowadays, you can tailor the chatbots in such a way that they will ask the customer for their contact details so that the company or business can help them better. This lets businesses drive more leads, not just through paid adverts, but also through organic traffic. In the past, chatbots where a case of hit or miss. You either got the details or you didn’t. But modern chatbots are an entirely different case. Some of the advanced chatbots are even assisted by AI so that they can provide assistance to the customers in a more intuitive way and can communicate with them by understanding the context.

3. 7)SEO: Search Engine Optimization Search Engine Optimization a method used to boost the rankings of websites and drive more organic traffic. Basically, anSEO optimized site is more easy to market and they provide a cost-efficient solution against costly ads To market your website through SEO, you must have a grasp of trending and relevant keywords that relate to your business. these keywords are the terms that people commonly use when searching for your products or services related to your business niche. Conclusion Digital marketing has changed over the years, and it will continue to do so in the years to come. The key is to spot trends and industry movements as soon as they arise and stay ahead of the times. It might prove arduous check every box on our list when you have to manage your business and do the marketing yourself. So why not leave all the hard work to use. Cube Reach is a Digital Marketing company Dubai helping clients with result-oriented digital marketing services. We can help your brand reach out to customers and drive more leads. Contact us to know more!