Cleaning with a Cause The Ripple Effect of the Best NGO in India DAF Beach Clean-Up Initiatives

1. Cleaning with a Cause: The Ripple Effect of the Best NGO in India DAF Beach Clean-Up Initiatives

2. Beaches are our natural treasures and a very vital part of the biodiversity ecosystem. Beaches are also a major tourist attraction and contribute to the economy in a big way, giving employment to many vendors, drivers, beach event experts, etc., along with improving urban wellness. In metropolitan hubs like Mumbai, the beautiful beaches are under serious threat due to pollution, plastic waste, and neglect from the public and authorities. Responding to this urgent crises. the DebabrataAuro Foundation (DAF), widely recognized as one of the top NGOs in India, has stepped forward with an ongoing initiative, DAF’s Beach Clean-Up Campaigns.

3. The beach clean-up campaigns are volunteering events with a focus on promoting environmental responsibility. Sustainable urban living and civic engagement are the pillars of success for this campaign. As one of the top NGOs in Mumbai in 2025, DAF—recognized as one of the best charitable trusts in India—is taking small but impactful steps to reclaim coastal spaces and enrich the environment for future generations by empowering communities. The need for Beach cleanup Campaigns in Mumbai Mumbai is the host of some famous beaches in the world, like Juhu, Versova, Girgaon, Chimbri and more. The Juhu and GirgaonChowpatty are one of their kinds in the world. The city has an intimate relation with the sea, but this beauty is being destroyed by the careless influx of waste – especially single-use plastics- causing serious damage to the marine life and health of the public. Tonnes of waste are washed ashore or dumped daily on the once beautiful coastline that is the lifeline in Mumbai. Clogged drainage systems, polluted water, and toxic exposure are causing damage to wildlife and humans.

4. As the best NGO in Mumbai in 2025, DAF has taken up this challenge and is spearheading various clean-up drives in collaboration with local colleges, volunteers, and corporate partners. • DAF is leading the change as the best NGO in India by integrating environmental education, youth leadership, and civic responsibility into all its campaigns. These beach clean-up drives not only remove the waste but also inspire a cultural shift towards recognizing ecological responsibilities and cultivating sustainable living. • As one of the best NGOs in India in 2025, DAF ensures that all campaigns are holistic and include the local public, spreading a sense of ownership. DAF beach cleanup drives are leaving a long-lasting impact, targeting not just the problem but its root causes. • DAF beach clean up drive steps • Waste collection and separation of biodegradable and non-biodegradable waste. The teams are given biodegradable

5. gloves and sacks to collect the waste safely, especially plastics, glass, and fishing nets. • The waste is then carefully disposed of in the appropriate manner as defined by the municipal corporation. • Alongside the cleaning drive, DAF conducts awareness and education sessions on marine conservation, dangers of pollution and how little habits contribute to beach pollution. • DAF interacts with local vendors and residents to teach them the impact of their plastic footprint and what eco-friendly methods they can adopt. • Impact: Numbers, reach, and ripple effect • Over the past years, DAF has orchestrated multiple beach and mangrove cleanup drives across popular beach areas in Mumbai. These drives were done in collaboration with environmentally conscious partners such as United Way Mumbai, Project Mumbai, Tajsats, and the NSS units of leading colleges. • 1. DadarMahim Beach Clean-Up Drive – February 22, 2024

6. Collaborating with United Way Mumbai • 35 NSS volunteers from Kriti College joined the drive. • The beach drive was a call to action to protect the coastal environment • This youth-led beach clean-up demonstrated key objectives, such as waste reduction, ecological preservation, and instilling a sense of civic pride in the shoreline. • 2. Mangrove Clean-Up at Chimbri Beach – March 14, 2024 • Organized by DAF and United Way Mumbai at Chimbri Beach • 200 meters of mangrove rich Mumbai coastline were cleaned • 21 dedicated NSS students from Bhavana Trust Junior and Degree College joined to make the drive a success. • The waste was segregated into categories like plastic bottles, slippers, bags, and gunny sacks. • Mangroves are the lifeline that protects the coastal region from erosion and acts as a buffer against climate change.

7. This event highlighted the significance of mangroves in maintaining coastel biodiversity and disaster reliance. • A collective force for clean beaches • 3. Post-GanpatiVisarjan Clean-Up at Juhu Beach – September 30, 2023 • DAF, TajSats, and TCS joined hands to clean Juhu Beach post-visargan • 30 volunteers from SNDT college’s NSS Unity Leo Club joined hands to scour the sands for plastic waste, idols, and flower offerings. • The event highlighted how sustainability and faith co-exist. • 4. Dadar Beach Clean-Up with SNDT College – December 14, 2023 • DAF and United Way Mumbai teamed up with SNDT College, LEO, and NSS units for one of the largest clean-ups at Dadar Beach. • Cleaned more than 300 meters stretch of the beach • This drive merged action with awareness through educational sessions.

8. Environmental Action on Global Occasions • 5. World Ocean Day Clean-Up – June 8, 2023 • DAF and United Way Mumbai organized a beach clean-up near Kirti College at Dadar Beach. • Over 50 volunteers from various NGOs and MD College's NSS Unit united for the cause. • The drive included orientation of the volunteers on the importance of clean oceans. • 100-meter beach stretch was cleaned with sustainable waste management goals in mind. • Scaling impact with strategy partnerships • 6. Dadar Beach Clean-Up with Project Mumbai – July 27, 2024 • Drive held in collaboration with Project Mumbai • Cleaned 500-meters of stretch at Dadar Beach in just two hours • The participants were guided by trained supervisors and given safety gear to use. • Ice-breaking activities were conducted to build camaraderie and long-term commitment to ecological preservation and maintenance.

9. 7. Juhu Beach Clean-Up with Project Mumbai – May 18, 2024 • To expand its environmental footprint, DAF partnered with Project Mumbai and Tajsats • 500-meter area of Juhu Beach was cleaned by 35 volunteers • The collected waste was separated into plastic bags, bottles, and other waste for better waste management. • The impact beyond waste collection • The clean-up drive conducted by one of the top NGOs in Mumbai, DAF is more than just trash collection, these simple clean-up drives: • Rase environmental awareness • Boost community engagement by involving volunteers and residents • Demonstrate scalable action with its structured and collaborative model • Inspire sustainable living in everyday life • DAF: A commitment to a Cleaner, Greener Tomorrow • The beach clean-up drives are a part of DAF’s mission to protect Mumbai’s natural assets.

10. DAF, the philanthropic wing of Esthetic Centres International Pvt. Ltd. and a leading charitable trust in India, envisions a future of plastic- and waste-free coastlines where both wildlife and humans thrive without fear. By combining grassroots activism with strategic partnerships, education, awareness and sustainable planning, DAF proves that beach cleaning is not a one-time task – it is a cause that is inspiring thousands to take action today.

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