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Ripple Effect of Communicating Leadership

Ripple Effect of Communicating Leadership. 16 May 2004. PLHA network carried out the day’s events TV inclusion: Red Ribbon Li v e Shows PSAs Daughter of the President urged the issue. L4R media programme. Race For Life “Lead Your Life”. National and Regional Premieres.

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Ripple Effect of Communicating Leadership

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  1. Ripple Effect of Communicating Leadership

  2. 16 May 2004 • PLHA network carried out the day’s events • TV inclusion: • Red Ribbon • Live Shows • PSAs • Daughter of the President urged the issue

  3. L4R media programme Race For Life “Lead Your Life” National and Regional Premieres

  4. Journalists go on testing • ICTV initiates series of programmes • TV channels initiate screening of PSA and A closer Walk • Media rely on our consultancy • President’s Daughter initiate Massive Raising Awareness TV and Print campaigns

  5. Lessons Learnt • Breaking borders of AIDS conversation • Ukraine’s specific: • taboo, stigma and denial • Communicating Leadership • Media Products

  6. THANK YOU!

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