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Ripple Effect of Communicating Leadership

Explore the impact of effective leadership communication on raising awareness and breaking barriers in the fight against AIDS. Learn how media products, including TV shows, PSAs, and live events, play a vital role in initiating societal change and reducing stigma.

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Ripple Effect of Communicating Leadership

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  1. Ripple Effect of Communicating Leadership

  2. 16 May 2004 • PLHA network carried out the day’s events • TV inclusion: • Red Ribbon • Live Shows • PSAs • Daughter of the President urged the issue

  3. L4R media programme Race For Life “Lead Your Life” National and Regional Premieres

  4. Journalists go on testing • ICTV initiates series of programmes • TV channels initiate screening of PSA and A closer Walk • Media rely on our consultancy • President’s Daughter initiate Massive Raising Awareness TV and Print campaigns

  5. Lessons Learnt • Breaking borders of AIDS conversation • Ukraine’s specific: • taboo, stigma and denial • Communicating Leadership • Media Products

  6. THANK YOU!

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