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Explore the impact of effective leadership communication on raising awareness and breaking barriers in the fight against AIDS. Learn how media products, including TV shows, PSAs, and live events, play a vital role in initiating societal change and reducing stigma.
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Ripple Effect of Communicating Leadership
16 May 2004 • PLHA network carried out the day’s events • TV inclusion: • Red Ribbon • Live Shows • PSAs • Daughter of the President urged the issue
L4R media programme Race For Life “Lead Your Life” National and Regional Premieres
Journalists go on testing • ICTV initiates series of programmes • TV channels initiate screening of PSA and A closer Walk • Media rely on our consultancy • President’s Daughter initiate Massive Raising Awareness TV and Print campaigns
Lessons Learnt • Breaking borders of AIDS conversation • Ukraine’s specific: • taboo, stigma and denial • Communicating Leadership • Media Products