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Digital 2011 South Korea (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in South Korea in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2011 South Korea (December 2011)

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  1. SOCIAL, DIGITAL? AND MOBILE IN? SOUTH KOREA? we are social? DECEMBER 2011?

  2. SOUTH KOREA? 48,219,000 ? TOTAL POPULATION? 82%? 18%? URBAN? RURAL? 39,440,000 ? INTERNET USERS? 82 %? INTERNET PENETRATION? 25,000,000 ? USERS ON TOP SOCIAL NETWORK? 52 %? SOCIAL NETWORK PENETRATION? 52,600,000 ? MOBILE SUBSCRIBERS? 100+ %? MOBILE PENETRATION? SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;? LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011? we are social?

  3. 94%? OF SOUTH KOREAN HOUSEHOLDS HAVE? ACCESS TO BROADBAND INTERNET ACCESS? we are social? SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011?

  4. SOUTH KOREA HAS THE FASTEST AVERAGE? INTERNET CONNECTION SPEED IN THE WORLD:? 13.8 MBPS? we are social? SOURCE: AKAMAI?

  5. SOUTH KOREA’S GOVERNMENT BELIEVES? 2,000,000? PEOPLE IN THE COUNTRY ARE? ADDICTED TO THE INTERNET? we are social? SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  6. SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA:? CYWORLD? 24.7M? FACEBOOK? 17.6M? TWITTER? 3.3M? we are social? SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER?

  7. VISITORS TO SOCIAL NETWORK SITES? IN SOUTH KOREA IN OCTOBER 2011:? VS? FACEBOOK? 16.3 M? CYWORLD? 15. 9M? we are social? SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER?

  8. FACEBOOK DEMOGRAPHICS IN SOUTH KOREA? 65+:? 1%? 55-64:? 2%? 13-17:? 9%? 45-54:? 7%? 35--44:? 16%? 18-24:? 31%? MALE:? 56%? FEMALE:? 44%? 25-34:? 34%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  9. TOP FACEBOOK PAGES IN SOUTH KOREA? #? 1? 2? 3? 4? 5? 6? 7? 8? 9? 10? BRAND PAGE? KIA MOTORS? HYUNDAI WORLDWIDE? ?? (SAMSUNG)? OLLEH (KT?????)? ???? (SAMSUNG TOMORROW)? BMW KOREA? SKTWORLD? INTEL KOREA? KOREA COSMETICS? NIKESTORE (??????)? LIKES? 912,189 ? 886,458 ? 243,104 ? 98,651 ? 90,881 ? 61,922 ? 58,279 ? 51,598 ? 45,488 ? 42,478 ? GROWTH? 1.54%? 51.61%? 5.68%? 14.38%? 6.02%? 5.26%? 19.21%? 0.00%? 18.68%? 0.00%? we are social? SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011?

  10. AVERAGE SOUTH KOREAN TWITTER USER STATS:? NUMBER OF FOLLOWERS? 126? NUMBER FOLLOWING? 119? NUMBER OF TWEETS? 453? PEAK TIME? FOR TWEETING? 23H – 0H? we are social? SOURCE: ASIA DIGITAL MAP?

  11. 85%? OF SOUTH KOREAN WEB USERS ? VISIT BLOGS EACH MONTH? we are social? SOURCE: COMSCORE?

  12. 49%? OF SOUTH KOREAN WEB USERS HAVE? STREAMED A WHOLE MOVIE ONLINE? we are social? SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  13. 10%? OF SOUTH KOREA’S WEB USERS? TRADE STOCKS ONLINE ONCE A WEEK? we are social? SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011?

  14. 90%? OF KOREAN SMARTPHONE OWNERS USE? THE KAKAOTALK INSTANT MESSAGING APP? we are social? SOURCE: ASIA DIGITAL MAP?

  15. AVERAGE SOUTH KOREAN SMARTPHONE USER’S MONTHLY DATA USAGE:? 271 MB? AVERAGE GLOBAL SMARTPHONE USER’S MONTHLY DATA USAGE:? 85 MB? VS? we are social? SOURCE: INFORMA, AS CITED IN MOBITHINKING?

  16. 60%? OF SOUTH KOREAN SMARTPHONES USE? THE ANDROID OPERATING SYSTEM? we are social? SOURCE: SMU SOCIAL MEDIA WIKI?

  17. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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