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Dianova Mocktails Results Evaluation 2014

DIANOVA MOCKTAILS SOCIAL IMPACT 2014 | May 5th-10th, a Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night”, held in Torres Vedras | Portugal, promoted by Dianova Portugal with 40 Partners since 2009, a best practice presented at the 55th Session at the United Nations | UNODC-CND, Vienna, Austria, in 2012.

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Dianova Mocktails Results Evaluation 2014

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  1. IMPACT 2014 | May 5th-10th Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night” Torres Vedras | Portugal

  2. “Health is a basic human right and is essential for social and economic development. It is a process of enabling people to increase control over, and to improve, their health” in Jacarta Declaration., 1997 HEALTH PROMOTION PRINCIPLES Ottawa Letter (OMS 1986) Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsibility for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… STRATEGIES: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media…

  3. Benchmark | Incresead Social Risk Perception Decreases Drug Abuse MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009 50% Past Year Use 40% 30% Perceived Risk 20% 10% ’75 ’80 ’85 ’90 ’95 ’00 ’05 Source: The Monitoring the Future study, the University of Michigan FONTE Kevin A. Sabet Presentation – Russia May 2013

  4. Community Problem ESPAD’12 Drugs Use - 17- 18 years 8% other drugs 16% cannabis 52% alcohol School dropout 18-24 years 20,8% (against 13% EU) Eurostat’12 Increased Delinquency 12,9% & Teenage Pregnancy 9% (#1 EU) Torres Vedras 24.600 inhabitant 40kms from Lisbon Incresead Use of Cannabis and Alcohol in Torres Vedras Incresead Road Accidents & Domestic Violence Lack of Prevention Plans in School

  5. “Mocktails” Initiative 2009-2014 WHAT IS IT? Action focused on increasing drug awareness risk perception and to promote health and community engagement based on a cooperative strategy promoted by Dianova Portugal in partnership with +40 national, regional and local public & private Organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as school dropout, anxiety/depression, traffic / road accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially & Healthy Responsible Initiative. WHERE? Torres Vedras, Portugal, May 2009-2014…

  6. “Mocktails” Initiative 2014 Increasing awareness without moral prejudice in a close relationship and cooperation is the philosophy of this initiative focused on Health Promotion!

  7. “Mocktails” Initiative 2014 55 PSP & GNR Police Officers + Wing Girls Red Bull increment awareness on a civical responsible attitude to decrease risk behaviors related to alcohol abuse 40 Citizenship Awards 0% Alcohol = Red Bull Can Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive Speed” | 2.234drivers 15 – 19 years involved in car roads

  8. 42 National | Regional Partners 4 14 15 9 RESTAURANTS DISCOS & PUBS INSTITUTIONAL, SPONSORS e MEDIA SCHOOLS

  9. 42 National | Regional Partners PROMOTORS 6 INSTITUTIONAL PARTNERS 2 MEDIA PARTNERS

  10. 42 National | Regional Partners 9 SCHOOL PARTNERS

  11. 42 National | Regional Partners 5 SPONSOR PARTNERS

  12. 42 National | Regional Partners 18 LOGISTIC PARTNERS

  13. Ambassadors Volunteers 103 44 Health Ambassadors 55 Night Clubs Employees Police Officers PSP | GNR PC TVD | Wing Girls Red Bull

  14. Promotional Materials Flyers | Posters | Vouchers | T-shirts | Banners | Headers

  15. 4th Edition Humor & Music Concert

  16. Media News Released

  17. Social Media Promotion Twitter Facebook Linkedin Websites Blog

  18. Post Event Testemonials

  19. “Mocktails” Social Impact (Outupts) 2014 6.182 PEOPLE 53 PSP | GNR & Protecção Civil TVD Officers 23 Patrol Vehicles 2.500 1.200 Students in 9 Schools 44 Volunteers with a blast smile and lots of energy People who healthy consumed Mocktails 42 Partners* & 103 Night Clubs Employees 40 Impacted People on auto-stop operations PSP/GNR + Wing Girls Red Bull 2.200 Audience Concert 4th Edition of “Humor and Music” *Considering 1 Person per Partner as minimum indicator

  20. “Mocktails” Social Impact (Outupts) 2009-2014 24.898 PEOPLE 14.474 5.200 Students in 21 Schools 139 PSP | GNR & Protecção Civil TVD Officers 241 Volunteers with a blast smile and lots of energy People who healthy consumed Mocktails 488 Impacted People on auto-stop operations PSP/GNR 5 (14) Wing-Girls Team 120 191 Partners* & 478 Night Clubs Employees 3.553 Citizenship Awards 0% alchol (Red Bull Cans) Concerts/Associated Events *Considering 1 Person per Partner as minimum indicator

  21. EMBRACE THE CHANGE LEARN WITH MISTAKES HAVE FUN WITHOUT RISK Positive Change of Behavior Through Health Education & Promotion ↓ An effective way to Individuals and Groups learn how to behave, in order to promote, maintain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community. Collaborate with us to Inspire Change…! Be a Partner on the next edition…  

  22. Dianova Networl | Hub of Public Affairs Internationally Recognized MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development. 3 Continents | 11 Countries 22 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  23. Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and Non-Governmental Organization for Development Training & Empowerment (Hard | Soft Skills) Education and Health Promotion Socio and Professional Reintegration Drug Abuse Treatment Psychosocial Support Social & Organizational Innovation Cooperation Culture Oriented Social Changing Promoter Social and Solidarity Agent 23 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  24. PROTOCOLS AFILLIATIONS 24 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  25. Certifications | Accreditations Dianova ISO 9001:2008 Quality Management System CTQL (1ª em Portugal) DGERT | CCPFC Training Organization (CFD) DGERT – MTSS | CCPFC – ME EFR Family Responsible Entity Social Economy (1st in Portugal) 25 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  26. Dianova | Operation Units (Lisboa | Oliveira Azeméis | Torres Vedras) HEADQUARTERS Dianova Portugal Therapeutic Community Quinta Lapas Training Centre Dianova Reintegration Apartement Social Enterprise Nursery Plant Students Residential Psychosocial Support Center +Health Emergency Center Project Casa Azul 26 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  27. Dianova Team Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 27

  28. TALENT RETENTION 90,7% AGE 42 Average 40,6 QUALIFICATIONS 30% University 70% Middle School EMPLOYEES 66% Direct Contracts 34% Indirect AREAS 79% Programs 21% Management GENDER 46% Female 54% Male Data 2013 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28

  29. Multi-Stakeholder Cooperation Culture based on a Strong Social Capital, Strategic Partnerships & Community Networks •Good Corporate Citizen? •Social Development? •Quality? •Efectiveness? •Partnerships? Comunity Leaderships Analysts Investors e Sponsors General Public Academy Market Prescribers Health , Education, Social Professionals Potential Clients Family Opinion leaders Competition Media Reliable? Commitement? Organization Government Legislators Regulators Politicians Central and Local Administration Projects Analysts International Agencies Board Staff Volunteers Suppliers Partners Clients “Shareholders” •Innovative? •Good Governance? •Social Value? •Good placework? •Creative team? 29 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  30. SOCIAL IMPACT 2007-2013 30 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

  31. www.apoiopsicossocial.dianova.pt www.formacao.dianova.pt www.dianova.pt http://aprendercrescerconcretizar.wordpress.com dianova-portugal dianova-portugal Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: rui.martins@dianova.pt| Website: www.dianova.pt

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