1 / 31

EACD Presentation 2011

EACD presentation held at VII Regional EACD Lisbon Debate, 19th May, at Galp Energia (Sponsor) under the topic "Communication Evalutaion: what's beyond AVE?" in which participated 38 communication professionals

Dianova
Télécharger la présentation

EACD Presentation 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EACD Presentation 2011 VII Regional EACD Lisbon Debate “ Communication Evaluation: What’s beyond AVE?” 19th May, Lisbon 2011 Sponsored by Galp Energia

  2. Ideas and Aims <ul><li>The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU </li></ul> Ideas and Aims <ul><li>The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU </li></ul>

  3. EACD at a Glance <ul><li>Founded in 06-11- 2006 in Brussels </li></ul><ul><li>1.720 members ( 38 nationalities) from which 34 in Portugal </li></ul><ul><li>Broad range of represented topics/industries </li></ul><ul><li>3 publications: Comunication Director Magazine, European Comunication Monitor, Newsletter + Services Brochures </li></ul><ul><li>EACDnet </li></ul><ul><li>9 Working Groups: CSR, Internal, Transport, Education, Healthcare, Social Media, Evaluation, Financial </li></ul><ul><li>Events </li></ul><ul><ul><li>Regional Debates: 57 events (2009-10) / 2.191 participants </li></ul></ul><ul><ul><ul><li>Lisbon Debates: 7 events / 238 participants </li></ul></ul></ul><ul><ul><li>European Communication Summit, 30-06 / 01-07, Brussels </li></ul></ul><ul><ul><li>European Communication Award </li></ul></ul> EACD at a Glance <ul><li>Founded in 06-11- 2006 in Brussels </li></ul><ul><li>1.720 members ( 38 nationalities) from which 34 in Portugal </li></ul><ul><li>Broad range of represented topics/industries </li></ul><ul><li>3 publications: Comunication Director Magazine, European Comunication Monitor, Newsletter + Services Brochures </li></ul><ul><li>EACDnet </li></ul><ul><li>9 Working Groups: CSR, Internal, Transport, Education, Healthcare, Social Media, Evaluation, Financial </li></ul><ul><li>Events </li></ul><ul><ul><li>Regional Debates: 57 events (2009-10) / 2.191 participants </li></ul></ul><ul><ul><ul><li>Lisbon Debates: 7 events / 238 participants </li></ul></ul></ul><ul><ul><li>European Communication Summit, 30-06 / 01-07, Brussels </li></ul></ul><ul><ul><li>European Communication Award </li></ul></ul>

  4. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003

  5. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality

  6. Evaluation VII Debate <ul><li>Registrations: 70 </li></ul><ul><li>Attendance: 38 </li></ul><ul><ul><li>Ratio of attendance: 54% </li></ul></ul><ul><ul><li>In-house professionals attendance: 76% </li></ul></ul><ul><li>Overall impression of event: 40% Good and 25% Very Good </li></ul><ul><li>Relevance to professional activity: 40% Very Relevant and 40% Relevant </li></ul><ul><li>Case studies vs Speakers: </li></ul><ul><ul><li>Louis Schorlemer: 50% Good and 35% Very Good </li></ul></ul><ul><ul><li>Tânia Soares: 25% Good </li></ul></ul><ul><ul><li>Philippe Borremans: 40% Good and 40% Very Good </li></ul></ul><ul><ul><li>Paula Nobre: 30% Average </li></ul></ul> Evaluation VII Debate <ul><li>Registrations: 70 </li></ul><ul><li>Attendance: 38 </li></ul><ul><ul><li>Ratio of attendance: 54% </li></ul></ul><ul><ul><li>In-house professionals attendance: 76% </li></ul></ul><ul><li>Overall impression of event: 40% Good and 25% Very Good </li></ul><ul><li>Relevance to professional activity: 40% Very Relevant and 40% Relevant </li></ul><ul><li>Case studies vs Speakers: </li></ul><ul><ul><li>Louis Schorlemer: 50% Good and 35% Very Good </li></ul></ul><ul><ul><li>Tânia Soares: 25% Good </li></ul></ul><ul><ul><li>Philippe Borremans: 40% Good and 40% Very Good </li></ul></ul><ul><ul><li>Paula Nobre: 30% Average </li></ul></ul>

  7. Evaluation VII Debate <ul><li>Level of networking: 30% Good and 30% Poor </li></ul><ul><ul><li>Comments : Less reception/welcome time; Few opportunitites to network and Q&A once there was no break </li></ul></ul><ul><li>Overall organization: 35% Very good and 20% Good </li></ul><ul><ul><li>Comments: Topics on trend and relevant; More interaction from Speakers with audience; More in depth presentations and dynamism from Speakers; Start later </li></ul></ul><ul><li>Would recommend the Regional Debates: 100% Yes </li></ul> Evaluation VII Debate <ul><li>Level of networking: 30% Good and 30% Poor </li></ul><ul><ul><li>Comments : Less reception/welcome time; Few opportunitites to network and Q&A once there was no break </li></ul></ul><ul><li>Overall organization: 35% Very good and 20% Good </li></ul><ul><ul><li>Comments: Topics on trend and relevant; More interaction from Speakers with audience; More in depth presentations and dynamism from Speakers; Start later </li></ul></ul><ul><li>Would recommend the Regional Debates: 100% Yes </li></ul>

  8. Evaluation VII Debate <ul><li>Topics for future: Internal communications and marketing: how do they relate?; Internal communications; Employee branding Tools/Contents; Intranet Strategies; CSR; Brand and Consumer Communications, Innovation and trends; Effective internal communications </li></ul><ul><li>Speakers suggestions: Jim Yelsala, Andre Rabanea </li></ul><ul><li>Other comments: Christmas social event to mix the group and further networking relationships </li></ul> Evaluation VII Debate <ul><li>Topics for future: Internal communications and marketing: how do they relate?; Internal communications; Employee branding Tools/Contents; Intranet Strategies; CSR; Brand and Consumer Communications, Innovation and trends; Effective internal communications </li></ul><ul><li>Speakers suggestions: Jim Yelsala, Andre Rabanea </li></ul><ul><li>Other comments: Christmas social event to mix the group and further networking relationships </li></ul>

  9. Members

  10. . Members <ul><li>Founded 08/11/2006 in Brussels </li></ul><ul><li>by 80 in-house Communication Directors </li></ul><ul><li>Today: 1700 members from which 34 in Portugal and growing… </li></ul><ul><li>38 nationalities </li></ul><ul><li>Broad range of represented topics/industries </li></ul>

  11. . Members

  12. . Publications

  13. . Publications <ul><li>Communication Director magazine </li></ul>

  14. . Publications <ul><li>European Communication Monitor </li></ul>

  15. . Publications <ul><li>EACD Service Brochures </li></ul><ul><li>Next Topics Planned for 2010: </li></ul><ul><li>Copyright across the EU </li></ul><ul><li>CSR </li></ul>

  16. . EACDnet <ul><li>Interactive social network for the European Communications community </li></ul><ul><li>Connect with each other and in groups </li></ul><ul><li>Share knowledge and events </li></ul><ul><li>Access personalised editorial content </li></ul>

  17. . EACDnet <ul><li>Communicate with people working in specific fields of interest </li></ul><ul><li>Get up to date information about any communications issue </li></ul><ul><li>Chat with colleagues from across Europe </li></ul><ul><li>Post your professional experiences and read others' </li></ul>

  18. . <ul><li>Regional Activities </li></ul>

  19. . Regional Coordinators

  20. . Regional Coordinators <ul><li>August/September 2008: </li></ul><ul><li>Regional Coordinators introduced, today 33 across Europe </li></ul><ul><li>Provide direct access to PR expertise in all European countries </li></ul><ul><li>Act as the first point of contact for regional EACD members, represent the EACD in their country </li></ul>

  21. . <ul><li>In 2009: 27 events / 856 participants </li></ul><ul><li>In 2010: 30 events / 1.335 participants </li></ul><ul><li>From which in Portugal 2008-2010: 6 events / 200 participants </li></ul><ul><li>Cross-cultural events </li></ul><ul><li>Panel Discussions </li></ul><ul><li>Best case presentations </li></ul><ul><li>Round table discussions </li></ul><ul><li>Networking </li></ul>Regional Debates

  22. . Working Groups

  23. . 9 Working Groups <ul><ul><ul><li>CSR </li></ul></ul></ul><ul><ul><ul><li>(Coordinator:Yannis Freris, Gefyra S.A) </li></ul></ul></ul><ul><ul><ul><li>Evaluation </li></ul></ul></ul><ul><ul><ul><li>(Coordinator: Louis de Schorlemer, Gallup Organisation Europe) </li></ul></ul></ul><ul><ul><ul><li>European Institution (Coordinator: Helmut Weixler, The Greens in the European Parliament) </li></ul></ul></ul><ul><ul><ul><li>Finance & Insurance (Coordinator: Miriam Roemers, European Association of Public Banks) </li></ul></ul></ul>On specific industries/institutions

  24. . 9 Working Groups <ul><li>Health </li></ul><ul><li>(Coordinator: Josep Catllà, Sanofi-aventi s) </li></ul>Risk and Crisis Communications (Coordinator: Philip Springuel , European Food Information Council) <ul><li>Internal </li></ul><ul><li>(Coordinator: Stacey Minton, Merck Serono) </li></ul><ul><li>Internal </li></ul><ul><li>(Coordinator: Job van Harmelen, </li></ul><ul><li>TNT N.V.) </li></ul>

  25. . 9 Working Groups <ul><li>Transport </li></ul><ul><li>(Coordinator: Max Obenaus, UNIFE – The Association of the European Rail Industry) </li></ul>Social Media (Coordinator: Philippe Borremans, Van Marcke Group)

  26. . Events

  27. . European Communication Summit <ul><li>June, 30 th – July 1 st 2011, Brussels </li></ul><ul><li>The Square </li></ul><ul><li>500 communication professionals from all over Europe </li></ul><ul><li>60 high-ranking speakers on 25 keynotes, best cases and panels </li></ul>

  28. . European Communication Award <ul><li>June 30 th 2011, Brussels </li></ul><ul><li>Awarded for outstanding European communications </li></ul><ul><li>Representatives from communications, the media and politics </li></ul>

  29. . EACD Anniversary Reception <ul><li>November 17th 2011 </li></ul><ul><li>Working Group meetings </li></ul><ul><li>Panel Discussion on an issue of contemporary communications importance </li></ul><ul><li>Drinks reception </li></ul>

  30. . International Networks <ul><li>African Association of Communication Directors </li></ul><ul><li>The EACD has supported the foundation of the AACD </li></ul><ul><li>Foundation: February 26 th at the Nelson Mandela Foundation in Johannesburg, South Africa </li></ul><ul><li>80 Founding members </li></ul>

  31. . Thank you for your attention! For further information, please visit: www.eacd-online.eu Regional Coordinator for Portugal [email_address]

More Related