MAPIC 2011 Presentation

1. MAPIC 2011 Presentation

2. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

3. Reed MIDEM, a division of Reed Elsevier • Leading international eventsin entertainment and real estate industries • 7 events with • visitors from 138 countries • exhibitors from 94 countries • The world’s leading exhibition organizer • 440 events in 36 countries • Business-to-Business publishing and knowledge • 32,500 employees

4. CANNES18,500 participants91 countries HONG KONG1,800 participants40 countries 1989 2006 Reed MIDEM: The leading Real Estate events since 1989 CANNES7,400 participants67 countries 1995

5. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

6. Why is MAPIC unique in the retail property industry? • MAPIC is international vs. focus on domestic markets • MAPIC attracts over 2,000 retailers looking for new sites • MAPIC offers the largest selection of development sites : shopping centres, city centres, retail parks, stations, airports, leisure centres... • MAPIC combine an exhibition, a conferences program and a community to accelerate networking and business building At MAPIC, you will acquire more market intelligence, make more contacts, and conclude more deals in three days than in three months

7. One place. One time. Unlimited opportunities. • Retailers: • SELECT sites that provide your brand with the best turnover while optimising return on investment of your current location • PROMOTE your retail concepts to a high-profile audience of developers and local authorities • IDENTIFY strategic investors and franchisers to expand • GAIN insight and learn how to overcome current challenges during our programme of conferences • Retail real estate professionals: • CLOSE DEALS in face-to-face meetings with active retailers and investors • PERSONNALLY SHOWCASE your projects and expertise to the world’s key retail real estate decision makers • IDENTIFY new domestic and international business opportunities and partnerships • GAIN insight into evolving market trends, enabling you to adapt today’s strategy for tomorrow’s challenges • Local Authorities: • INTEGRATE retail into your global urban strategy • SELECT specialised city developers & investors to build a successful retail offer • ENGAGE retailers that share your goals and discover new concepts • EXCHANGE best practices with other city leaders during the urban retail strategy focuses • Investors: • SELECT retail real estate projects that provide your portfolio with high return performance • CO-INVEST in promising retail funds • GET accurate information on city centre investment opportunities and position yourself as a potential partner.

8. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

9. MAPIC in numbers +13% 197 New attendingbrands + 11% (272 cies) Total of 3061 cies

10. An international event… NUMBER OF PARTICIPANTS PRESENT AT MAPIC 2010

11. …where retail real estate projects… Developers’ breakdown in 2010

12. …meet occupation and investment. Retailers’ breakdown in 2010 Investors’ breakdown in 2010 * Books/Media, DIY, Luxury products

13. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

14. LEVEL 01 A trade fair to conduct business and do deals in face to face

15. Conferences, Keynotes and panels: concrete solutions to move business forward • Selection of 2011 programme’s themes • Retail investment as a high ROI asset class • Shopping centre development & management • Shifting retail trends • New concepts and innovative brands • Retail and Cities Selection of 2010 speakers

16. New at MAPIC 2010 MAPIC Lab This retail-dedicated space offers you an exclusive view into tomorrow’s retail with new consumer trends & new retail concepts. Retail in the City summit An invitation-only event for public & private leaders, to exchange best practices and solutions.

17. Matchmaking meetings to find the right partners & projects in a minimum of time Speed Matching sessions: 10 minutes to convince ! The ideal venue for real estate professionals to meet their match A well-edited selection of presenters ensures only top opportunities and partners An efficient format provides essential information about promising projects/concepts A 20-minute networking break ends each pitching session

18. Social events to mingle in a more relax, informal setting Opening Cocktail Party: MAPIC kicks off in style with a high profile cocktail party. The vibrant social setting allows you to effortlessly engage with key industry leaders and extend you business network The MAPIC Awards Party & Ceremony The highlight of the social events recognises excellence and innovation in the retail real estate arena Other network events such as coffee breaks, lunches, dinners…are also provided

19. An online database to connect with key players all year long • Before the event: • SET UP meetings • PREPARE your show schedule • PROMOTE your company with a dedicated profile • NETWORK with retail real estate professionals • SHOWCASE and identify real estate projects and funds • During MAPIC: • FIND companies and delegates in line with your interest • ACCESS participants’ contact information • LOCATE exhibitors via the Interactive Floorplan • LEARN more about conferences and events • After the show: • STAY in touch with the contacts you made during the market • BOOST your business long after the market closes

20. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

21. MAPIC Services: designed to help you achieve your goals • Marketing support included in your registration: • Press department: helps you arrange press conferences • MAPIC Online Media Centre: allows you to post press releases for international press review • Matchmaking meetings: enable you to pitch your projects, concepts or assets to an international audience • MAPIC Awards: enter to win recognition from industry leaders

22. MAPIC Services: designed to help you achieve your goals • Networking tools included in your registration: • MAPIC Online Community: detailed participant, contact & project in formation in a simple database • The MAPIC Guide: the who’s who of the event • MAPIC events: Opening Cocktail, Awards Ceremony and after-party

23. MAPIC Services: designed to help you achieve your goals • Staying informed • Conferences sessions: full access to the official programme • MAPIC magazines: effective print publications sent pre and post-show to highlight industry trends and show events • Blog: http://blog.mipimworld.com/

24. MAPIC Services: designed to help you achieve your goals • Facilitating your stay: • Before you arrive: take advantage of the online booking system (with discounted rates), the interactive floor plan, and e-shownews • A the event: Access to clubs, email points, concierge services and a convenient business centre

25. MAPIC clubs • Business lounges: • Accessible to all participants • Services: private spaces, reservable tables, free photocopying, free printing services, free fax facilities, e-mail points and a concierge service to reserve hotels, taxis, restaurants… + free coffee • Chairman’s Club: • Restricted access, only for CEOs • Services: private meeting rooms, reservable tables, free photocopying, free printing services, free fax facilities, e-mail points and a concierge service to reserve hotels, taxis, restaurants… + free extended bar service

26. MAPIC Services: designed to help you achieve your goals MAPIC also offers abundant advertising opportunities : Reach a targeted audience in our publications, on our website, and on our inside & outside panels And tailor-made sponsoring opportunities: Establish a strong presence and up your status by sponsoring a high visibility popular event or essential service

27. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

28. Join thousand of peers for three productive days • Attend MAPIC based on your strategic business objectives : • As an exhibitor Showcase your company and meet a maximum of decision makers in just 3 days • As a visitor Gain a clear view of sites and major projects throughout the world and meet future partners • With a hospitality suite A suitable solution for half or full day business meetings

29. Cost saving offers • Exhibitors benefit from • Packaged stand offers • Cost saving offers with a large number of local suppliers (accommodation, decorations, caterers, etc.) Visitors benefit from • Early bird rates • Discounted accommodation rates • Cost savings offers with a large number of partners (Sixt, Air France,…)

30. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

31. MAPIC Prices • Exhibitors: stands prices New zoning : creation of Zone A+ on central alley of level 01 & Riviera (cf. details afterwards) • Visitors: register early and save up to 33%

32. ACCESS TO LEVEL 01 MAPIC Prices : Booth on RIVIERA HALL Zone A+ : Central Alley Minimum 9 sqm (1 unit*): 8,241€ Each supplementary unit*: 6,291€ Zone A : Rest of Riviera Minimum 9 sqm (1 unit*): 7,811€ Each supplementary unit*: 6,291€ *1 unit = 9sqm = 3m x 3m Prices without 19,6% VAT

33. LEVEL 01 MAPIC Prices: Booth on LEVEL 01 Zone A+ : Central Alley Minimum 13,2sqm (4 units*): 11, 178€ Each Supplementary unit*: 2,307€ Zone A : Triangle from the entrance to the bar Minimum 13,2sqm (4 units*): 10, 748€ Each Supplementary unit*: 2,307€ Zone B : Rest of level 01 Minimum 13,2sqm (4 units*): 9,928€ Each Supplementary unit*: 2,102€ ACCESS TO RIVIERA *1 unit = 3,3sqm = 1m x 3,3m Prices without 19,6% VAT

34. MAPIC Prices: Booth Description • Your registration package includes: • - a basic equipped stand; • up to 5 fulltime employees for stands under 18 sqm, 10 for stands over 18 sqm; - access to the full programme of conferences and events; - access to the MAPIC Online Community; - copies of the MAPIC Guide and the MAPIC Preview magazine; - cost-saving offers from many local suppliers; - assistance from our press office and sales department... STANDARD DECORATION (included in all stand reservation)

35. MAPIC Prices: Decoration Packages

36. Who are we • Why MAPIC • Key Figures • The format • MAPIC services • Attend MAPIC • 2011 prices • Your contacts

37. Your contacts Customer Service Help Desk / Assistance Clientele: Tel: 33(0) 1 41 90 44 41 / 42 Fax: 33 (0) 1 41 90 67 22 Email: Customerhelpdesk@reedmidem.com Client Administration Department/ Service Administration Client: Tel: 33 (0) 1 41 90 44 00 Fax: 33 (0) 1 41 90 49 20 Email: registration.deptmapic@reedmidem.com Hotel Booking Department / Service reservation Hotel: Lionel BLANC Tel: 33 (0) 1 41 90 45 29 Fax: 33 (0) 1 41 90 46 43 Email: hotel.mapic@reedmidem.com Technical Department / Service Technique: Asmaa ESIYOURI Tel: 33 (0) 1 41 90 45 49 Fax: 33 (0) 1 41 90 46 49 Email: Asmaa.esiyouri@reedmidem.com Press Department / Service de Presse: My-Lan CAO Tel: 33 (0) 1 41 90 45 44 Fax: 33 (0) 1 41 90 44 27 Email: mylan.cao@reedmidem.com Accountancy Department / Service Comptabilité Client: Sylvie PREJAN Tel: 33 (0) 1 41 90 44 94 Fax: 33 (0) 1 41 90 46 15 Email: sylvie.prejan@reedmidem.com Publishing Department / Service Editions: Tel: 33 (0) 1 41 90 45 91 Fax: 33 (0) 1 41 90 46 18 Email: mapic.publishing@reedmidem.com Special Events Department / Service Evénement Spéciaux : Elodie Retiere Tel: 33 (0) 1 41 90 49 47 Fax: 33 (0) 1 41 90 44 27 Elodie.retiere@reedmidem.com Sales Team/Equipe Commerciale: Silvia FERREIRA & Albertine VIVES – Tel: 33 (0)1 41 90 45 15 / 49 66 Emails: sylvia.ferreira@reedmidem.com / albertine.vives@reedmidem.com