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Presentation Yolanda Ramon EACD CDL 2014

EACD 2nd Coaching Day Lisbon which will be about "On Lobby & Public Affairs | A transparent added-value strategic manner of managing political communication and Issues Management". This event will be held on November 11th in partnership with EDP. We look forward to welcoming our speakers: - Yolanda Ramon, Director AGENDA Public Affairs, Inforpress - Jorge Pinto, EU Consultant and Programme Expert and Accredited Lobbyist at EC - Maria Ashiqin, Managing Director of Ethic Construction and Trading S/B and Director of Lubri Oil Corporation (M) Sdn Bhd.

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Presentation Yolanda Ramon EACD CDL 2014

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Presentation Transcript

  1. From lobbying to corporate diplomacy: a new paradigm for public affairs?

  2. WHAT ARE WE TALKING ABOUT?

  3. WHO IS LOBBYING WHOM?

  4. Corporate Ecosystem: complex, decentralised and hyperconnected The new environment (POLITICAL, business, social, digital...) and the complexity of the context which companies are facing calls for a more effective and approach to all their communication channels and contact with all its stakeholders in order to generate productive exchanges that can cause an impact on their balance sheet and provide an added value. comprehensive

  5. THE NEW INFLUENCE MANEGEMENT: CHALLENGES AND NEW APROACHES FOR COMPANIES - How to build institutional positioning in order to be relevant in the decision making process. - Public Affairs 2.0: grassroots, social media, networking - Alliances and stakeholders engagement -

  6. Key information to understand the processes and decision making How to influence decision-makers, executors and influencers Advise on value positions politically acceptable Know and fathom Strategy design Create arguments

  7. Tools Permanent Action 1. Strategy Plan 2. Speaking points and messages 3. Stakeholders identification 4. Relation and linkage map 5. Positioning agenda 6. Monitoring: analyses & reports 1. Intelligence 2. Regulatory processes tower control 3. Early warning 4. Continuous strategy counseling 5. Strategic environment identification 6. Meetings with key stakeholders 7. Events

  8. Who we are We are the largest communication consultancy in Spain with branch offices in Portugal, Brazil, Colombia, Peru, Chile and soon in Mexico and Costa Rica. We work in global projects together with over 50 partners in America, Europe and Asia. We have more than 25 years of experience and multidisciplinary specialized knowledge. We collaborate with organizations to reinforce their influence capacity and to create partnerships.

  9. Our servicies as a 360º consultancy PEOPLE Research Change management Internal Communication Internal events Platforms, support and channels Training CORPORATE Market Access Public Affairs Crisis & Issues Reputation and CSR Investors Relations and Good Corporate Governance BRANDS Creativity and design Audiovisual Communication On-line Communication, Social Media Events management and Street Marketing External Communication Corporate Relations

  10. Our awards Best Workplaces 2012 & 2013. One of the best 50 companies to work for in Spain. International Mercury Award 2013: CPP@ Enganchados al móvil: Best of show, Grand Award in `Publicity´, Golden Mercury Award Oro in `Media Exposure & special mention in `News Placement´. In2 Sabre Awards 2014 for Silhouette project & Observatorio de Comunicación Interna - Portugal International Stevie Awards (IBA) 2013 in Internal Comunication, Events, Annual Report and Online Campaign International Mercury Award 2014 for CPP Campaing: Stop Carterismo; advertising special mention European Excellence Award 2013 for CPP Campaign: Stop Carterismo de CPP. Questar Award 2013 & 2014 for Tom Tom Video and Adecco video. Silver Sabre Award 2013 For Grupo San Mahou San Miguel annual Report.

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