Latest Trends in Social Media Marketing 2020

1. Latest Trends in Social Media Marketing 2020 Social media has become an integral part of people’s lives and daily routines. Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media and the competition is very high. In digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. Here are some of the trends that are going to be important when it comes to social media marketing in 2020. •2020 Will Be the Year of The Voice Strategy The majority of people searching for information on the web still trust search engines but the way people search for information online is changing. Just as marketers have optimized content for web 2.0 and mobile, they will have to start optimizing content for voice search as well. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. •Mobile Responsive Websites Are A Must Without a mobile responsive site, not only are you losing out significantly in the organic search rankings, but Google has made it very clear that it will penalize sites that are not mobile responsive. If you haven’t implemented a mobile-first strategy yet, make it an urgent priority in the coming year. •Stories Will Take Center Stage Social media Stories is basically a kind of news feed, but one that is visual rather than text-heavy. With video content now royalty in the marketing realm, the disappearing Stories format is the perfect channel to build rapport with followers. Therefore, it opens the stage to more genuine marketing that resonates with wider audiences. In 2020, more brands will get on board with Stories. •TikTok Continues Its Meteoric Rise With more than 800 million monthly active users and a median age of 16–24, TikTok continues its incredible rise. TikTok’s popularity brings valuable insight into the future of

2. social culture, content, and collaboration. Social marketers should keep an eye on TikTok while using these insights to adapt their strategies on established networks for the next generation on social. •Video Content Will Dominate Social Feeds Video content is already dominating social media. 92% of users watching video on mobile will share it with others. Users spend 88% more times on websites that have videos. Brands that continue to sit on the sidelines are making a huge mistake, and they will find it difficult to catch up with their competitors if they don’t adapt sooner rather than later. •Customer Service Will Be All About Chatbots When business owners see that chatbots can communicate with several customers at once, work without breaks or pay, and never get tired, they're bound to give the technology a try. In 2020, there's no better time to experiment with chatbots, as they will help you improve the customer experience, nurturing trust, and adding to your bottom line. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. As you plan your social media marketing for the coming year, consider how you can implement some or all of these trends in your online strategy. Visit https://digisquard.com for digital marketing, digital marketing course in vapi, seo course in vapi , digital marketing course in daman, seo training in silvassa, digital marketing training in vapi.