Which Facebook Features Are Available For Digital Marketing And How To Use Them For Effective Marketing Campaigns?

1. Which Facebook Features Are Available For Digital Marketing And How To Use Them For Effective Marketing Campaigns? Facebook is one of the most used social media platforms in the world with 2.27 billion monthly active users. It is not only a platform connecting people; it also delivers fantastic benefits for branding and business. The Facebook marketing strategy works best if you're optimizing your Facebook profile, groups, and pages to connect with potential customers and to reach a broader audience. To attract more leads and boost our sales, we should know the facebook features to take advantage of. Let's see the features one by one. 1. Know Your Competitors With Facebook Insights Facebook insight helps you to have an idea about how your competitors are doing and can also measure their performance. You can gain useful insights by comparing the results side by side with how the rest of your competition is doing. In Facebook Insights, the pages to watch feature allows you to keep an eye on your competitor's pages so that you can compare engagement, activity and audience growth. You can easily check what your competitor is posting, what particular content is working well for them? What is driving more engagement? By monitoring those, you can game plan accordingly. 2. Use Facebook Page Insights Data For Business Analytics We can export the useful information about how the audience response to our marketing tactics using Facebook insights file to improve content strategy and drive

2. engagement. Its important to familiarize those vital data and statistics that are helpful in improving business goals. You can easily export the data to your system which will help you access anytime. 3. Easily Target The Perfect Audience For Perfect Content Facebook provides an Audience Optimization feature which allows you to boost your news feed exposure and improve organic visibility. Facebook holds the massive audience worldwide and so it is saturated by other brands which create more challenge for us to increase visibility in our feed and come up with the content which is engaging to our target audience. Use News Feed Targeting to target preferred specific audiences. To activate this feature, go to the Settings tab, then click on General, and the look for the Audience Optimization for the Posts section. Tick the checkbox to allow this. Save the changes and the targeting feature will now appear. Audience optimization improves outreach efforts which help us to target the people who are most interested in our business. 4. Use Facebook Relevance Score Metrics The relevance score metric of facebook helps in measuring the effectiveness of your ads. The score is an essential ad quality signal as it directly affects the ad delivery as well as total costs on those ad campaigns. People’s interaction and viewing of ads help in determining the score of the ads and will be updated on a regular basis. The higher your relevance score, the lower the cost your ad delivery will be. So the more ads you products that are both relevant and timely for your audience, the more Facebook will reward you for it. 5. Use Facebook Free Stock Images

3. Facebook provides stunning, high-quality images that have the capacity to wow your audience. We can make use of that incredible photography to market our business and Brand. 6. Use Facebook Pixels For Retargeting Every marketer makes sure to create highly engaging ads, useful integrations, and a laser-focused targeting campaign. However, the most compelling of all is the powerful targeting ability of Facebook Pixel. Facebook Pixel is a snippet code that can be inserted in the backend of your site. It is an analytic tool that helps brands and businesses establish and improve their ROI by measuring your ads. Facebook pixels can be used for ads visibility to its intended and interested people, build an advertising audience. 7. Save Exciting Posts To Share While scrolling through your News Feed, you often come across posts that have interesting content. The problem is, sometimes you don't have the time to click on them immediately. Facebook helps us to save specific item that ranges from places, movies, music, and TV. You can share them with friends. 8. Cover Post Likes Into Page Likes Its simple to gain additional likes on facebook page after finishing a specific campaign. You can scroll down your Facebook page and can see the blue thumbed icon underneath your post. This shows who have liked your post. So you can send an invitation to them to like your page. 9. A/B Test Multiple Targeting Of Audience

4. Facebook allows you to create more than one ad at a time which helps you to create multiple ad sets in age segments, location and custom audience in just one campaign. You can create multiple ad sets in age segments, locations, and custom audiences in just one campaign. So you can create multiple ad sets by going in Ads Manager and click create. Create a Campaign and then click multiple Ad Sets. 10. Customize The Look Of Your Facebook Page Facebook is considered as the biggest social media platform where marketers and business owners are present and so it's very important to create an up-to-date and informative web page. It is very important to organize your page. To organize your facebook page, click on settings on the top menu of your facebook page, then go Templates and Tabs present on the left-hand side. From there one can choose the layout they want to make the profile more organized. 11. Pin Most Important Posts At The Top Of Your Page Visibility. Facebook allows you to pin most of the posts that have high engagement (likes, reactions, shares) which will allow you to be visible to your audience for many days. Simply click the “more” icon on the upper right side of your post and then pin to top of page. Pin your latest or best-performing blog post to boost your traffic. Conclusion: A lot more features are there which facebook provides. Here at Digisqaurd, we give an in-depth knowledge of the social media platforms tools available. If you want to be a market expert and willing to boost your sales, come and book your demo at Digisquard. For more information, you can visit www.digisquard.com

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