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How To Test Your Landing Pages

A detailed Infographic on how to test landing pages, difference between A/B testing and Multivariate testing,important landing page element , landing page testing mistakes A/B testing or split testing is an experimental approach to compare two versions of a landing page (A and B), which are identical except for one variation that might impact a user’s behavior and to find out the most effective version. https://digitaldeeksha.com/<br>

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How To Test Your Landing Pages

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  1. What to A/B Test on Landing Pages By Digital Deeksha

  2. The layout A landing page’s layout refers to the way in which elements are arranged on the screen.You could A/B test your landing page by putting copy to the left of your main image on one version and to the left on the other. These might seem like simple changes, but they can have a big impact.

  3. The offer Every landing page needs an offer. It’s what you want to give your audience in exchange for something else.If you want people to sign up for your email list, you might offer a lead magnet. If you want them to buy your online course, you could offer a 20 percent discount.

  4. The headline and the rest of the copy Even in today’s video- and image-centric world, copy still matters. In fact, it’s one of the most important parts of your landing page to A/B test. Your copy explains your offer, reveals information about your company, and encourages visitors to engage with your site further.

  5. The call to action Your call to action is your pitch. It’s your chance to win over the visitor and convert him or her on your offer. For that reason, it deserves special attention when you’re A/B testing landing pages.

  6. Product descriptions If you’re using your landing page to sell a product, your product description needs to sing. Start by writing a description as the control or first version, then tweak it a bit for the variation. Consider switching your paragraph of text to crisp bullet points, for instance.

  7. Images and videos Let’s start with one quick fact: You don’t have to use images or videos on your landing pages. Many landing pages work extremely well as minimalist pages with large copy and lots of white space.

  8. Thank you Address: H-130, Sumel 6, Opp Hanumanpura BRTS, Shahibaug, Ahmedabad – 380004 Phone: +91 91300 03784 or +91 93762 46836 Email: info@digitaldeeksha.com Website: https://digitaldeeksha.com

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