How to Create Landing Pages That Convert

1. How to Create Landing Pages That Convert When you invest the time and money into advertising your business on Google, you want to see results. And by results, we mean new customers using your business. While your Google Ads are a crucial part of this success, they merely bring visitors to your site. It’s then your landing pages’ job to convert these visitors into leads. How can you guarantee that your landing pages will convert? Keep reading to learn about how you can create landing pages that convert for Google advertising! Landing Page Best Practices for Google Advertising 1. Craft a Compelling Headline The headline of your landing page is the first thing visitors see on the page, and if you want them to convert, you don’t want it to be the last thing they see as well. As a result, it’s essential to create a headline that captures the visitor’s attention and makes them want to keep reading as soon as the click on your landing page. 2. Incorporate Bullet Points You probably already know that people have short attention spans and don’t want to read paragraphs and paragraphs about a product or service they don’t even know they are fully interested in yet. So, use this knowledge to your benefit and instead of

2. paragraphs, opt to make things easy to understand and quick to ready by highlighting key topics with bullet points. 3. Include a Form It’s impossible to convert visitors into leads on your landing page if you don’t have contact form for them to fill out. But don’t include any form. Make sure your form includes fields that correlate with the correct stage of the buyer’s journey. For Google advertising landing pages, you typically want to keep your forms brief and only include fields with basic information such as name and email. 4. Utilize Images People are more likely to stay on a page and convert if a captivating image is present. As a result, just like any other web page your business creates, you want to utilize images on your landing page to draw the visitor in. Remember to keep the images aesthetically pleasing, high-quality, and relevant to the products or services you are offering. 5. Team Up with a Reputable Internet Marketing Company The best way to guarantee that your business is creating successful landing pages for your Google advertising efforts is by teaming up with a reputable internet marketing company. If you are looking for the best internet marketing company to create your landing pages, look no further than Digital Resource. Our Google advertising experts have the knowledge and skill necessary to craft the most effective Google Ads that lead to landing pages that convert. Contact Digital Resource to get started on your Google advertising campaign today!