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EMAIL MARKETING

More personalization options exist for email marketing efforts than on social media. The prices are also far lower than for other channels, especially when you take into account the reach and conversion rate that email marketing has. This is one of the reasons email marketing is such a great option for small businesses. Finally, email marketing's ability to give you direct, one-on-one access to the inboxes of your audience is what makes it so effective and profitable.

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EMAIL MARKETING

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  1. EMAIL MARKETING https://www.digixito.com/

  2. Businesses can communicate updates, sales, and new items with existing and prospective customers via email marketing, a direct marketing method. It is essential to the overall inbound strategy of the majority of firms due to its high ROI. Instead of focusing on mass mailings that are "one size fits all," modern email marketing instead emphasises consent, segmentation, and personalization. Although it may seem time-consuming, the effort is worthwhile. A successful email marketing strategy not only increases sales but also fosters brand community over time.

  3. TYPES OF CAMPAIGNS

  4. THERE ARE BASICALLY TWO TYPES OF CAMPAIGNS: 1. Acquisition Campaign - As the name suggests, this campaign's goal is to raise awareness among a target market that isn't familiar with your product or service. 2. Retention Campaign - This campaign is for communicating with and staying in touch with existing customers or qualified leads. https://www.digixito.com/

  5. TYPES OF EMAIL MARKETING

  6. 1. Promotional Emails - Promotional marketing campaigns are used to advertise limited-time deals, fresh merchandise, gated content like webinars and e-books, and your overall brand. Promotional emails clearly state the CTA, or call to action. The CTA stands for the particular action you want the reader to perform, such as visiting a certain page on your website or making a purchase using a coupon. 2. Informational Emails - Informational emails consist of newsletters and announcements. A newsletter conveys news about your company, as the name suggests. such as announcing recent accomplishments, introducing fresh features, or highlighting informative material like case studies. sent on a regular basis, such as weekly, biweekly, or monthly. Newsletters make it easier to stay in touch with your email subscribers on a regular basis. 3. Re-engagement Emails - Re-engagement emails are a crucial subcategory of marketing emails. Re-engagement emails do exactly what their name implies: they assist in re-engaging customers or subscribers who haven't been active in a while.

  7. WHY EMAIL MARKETING?

  8. More personalization options exist for email marketing efforts than on social media. The prices are also far lower than for other channels, especially when you take into account the reach and conversion rate that email marketing has. This is one of the reasons email marketing is such a great option for small businesses. Finally, email marketing's ability to give you direct, one-on-one access to the inboxes of your audience is what makes it so effective and profitable. https://www.digixito.com/

  9. 1. Promotional Emails - Promotional marketing campaigns are used to advertise limited-time deals, fresh merchandise, gated content like webinars and e-books, and your overall brand. Promotional emails clearly state the CTA, or call to action. The CTA stands for the particular action you want the reader to perform, such as visiting a certain page on your website or making a purchase using a coupon. 2. Informational Emails - Informational emails consist of newsletters and announcements. A newsletter conveys news about your company, as the name suggests. such as announcing recent accomplishments, introducing fresh features, or highlighting informative material like case studies. sent on a regular basis, such as weekly, biweekly, or monthly. Newsletters make it easier to stay in touch with your email subscribers on a regular basis. 3. Re-engagement Emails - Re-engagement emails are a crucial subcategory of marketing emails. Re-engagement emails do exactly what their name implies: they assist in re-engaging customers or subscribers who haven't been active in a while.

  10. BENEFITS OF EMAIL MARKETING

  11. 1.HIGH CONVERSION RATE. 2.INCREASED BRAND AWARENESS. 3.INCREASED CUSTOMER LOYALTY. https://www.digixito.com/

  12. https://www.digixito.com/

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