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Internet and Mobile World 2013

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Internet and Mobile World 2013

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  1. #IMWorldEvent

  2. Word of theDAY? First day

  3. INNOVATION

  4. The future ofSEO The future ofSEO is aboutINNOVATION

  5. The SEO process OnPage SEO Keywords research SEO Competitive Analysis OffPage SEO

  6. The future ofRETAIL is aboutINNOVATION

  7. …andSMARTNESS

  8. Future Retail is DIGITAL and full of SOCIAL MEDIA

  9. How BRANDS should catch and keep DIGITAL SHOPPER?

  10. by offering a DIFFERENT and ENGAGING shopping experience.

  11. …but…HOW?

  12. give clients an ONLINE PERSPECTIVE on what is in store.

  13. QR Codes as an COMPETITIVE ADVANTAGE as a CODE ON PRODUCTS as a DISCOUNT • online information about products • online reviews from other customers • play music online that is relevant for the product

  14. The future of CONSUMER ENGAGEMENT is about INNOVATION

  15. on an EMOTIONAL LEVEL 

  16. CreateHUMAN VALUE ONLINE to rise sales.

  17. Create stories that drives people to TAKE ACTION

  18. People don’t buy what YOU DO, people buy what YOU’RE SAYING Warren Knight #IMWorldEvent

  19. Being BETTER is nothing. Being DIFFERENT is everything.

  20. Why? better is always good… OR NOT?

  21. Life is not perfect, so perhaps in a perfect world, better product would always win. Life is not perfect, so perhaps in a perfect world, better product would always win. But in our world, being better it doesn’t mean anything. But in our world, being better it doesn’t mean anything.

  22. Engage people on an EMOTIONAL LEVEL because…

  23. this might be a great opportunity for your brand to become • A FIRST-MINDER.

  24. Consumers think categories, but they usually express their category choice in terms of brands.

  25. so…

  26. Think different, without boudaries, and become the visible brand face of your category.

  27. First brand that creates human value online and gets into consumer’s mind is almost always THE WINNER.

  28. Madalina Balaban Social Media Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream

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