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Linda Washington, M.S.

Marketing and Dissemination Activities. Linda Washington, M.S. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES Centers for Disease Control and Prevention National Center for Health Statistics. Products and Services. Published reports. Dissemination Products. Published Reports

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Linda Washington, M.S.

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  1. Marketing and Dissemination Activities Linda Washington, M.S. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES Centers for Disease Control and Prevention National Center for Health Statistics

  2. Products and Services Published reports

  3. Dissemination Products • Published Reports • Electronic data products

  4. Dissemination Products

  5. Channels to Reach Data Users • Public Inquiries Line • Website • Mailing lists • Exhibits • Conferences • Workshops • Questionnaires, survey methodology, data system source information, metadata

  6. Dissemination • Full-service data inquiry program • (301) 458-INFO • 1-866-441-NCHS

  7. The NCHS Internet Site • Users report high satisfaction with site overall • Site is useful, well organized, and it’s easy to find what you are looking for • Satisfied with listservs and pdfs • Dissatisfied with the search engine

  8. Visits Trend Visits Trend 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Feb Apr Jun Aug Oct Dec Jan Mar May Jul Sep Nov NCHS Web Trends Data2003 Total number of visits 14,000,000 Average visits per day 38,000

  9. NCHS Web Trends Data 2003 • Total number of visits • Frequently visited sites • Downloadable files • Visits by country

  10. How Do You Plan to Use the Material on This Site? June 2000 – February 2003 Prepare articles, studies, or papers Other* Personal interest Make decisions and/or set policy Provide data to others Reference Complete/complement other information * Others include teaching, marketing, and obtaining vital records

  11. NCHS Exhibit Program • Premiere marketing and dissemination tool • 10-15 major public health and statistical conferences per year • Conferences chosen based on consultations with NCHS statistical programs

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