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1. What isthedigitalmarketing? Digitalmarketingis theuseof digitalchannelstopromoteormarketproducts andservicesto consumersandbusinesses. Digitalmarketingtoolsarenot specialforaspecificphaseofanentrepreneurialproject,buttheir usefulness rangesfromthe birth ofthe ideato thelastphase oftheirexecution. • Benefitsofdigitalmarketing in anentrepreneurial process: • Digitalmarketingcanhelpyou alotinallthephasesofyour entrepreneurshipprocess.Nowadays,if you wanttobe visible,youmuststopandreflectandbeveryclearabout thestrategythat youare goingtouse.Aneffectivestrategywillallowyoutoachievethesuccessthat youarelookingfor.. • Withdigitalmarketingyoucan: • Know theviabilityofaproject:Essentialforany entrepreneur.Forthis,weneedtohavea broad andwell-segmentedsamplethat makesourworkeasier.Thesearchenginesandsocial networksare avery interestingtoolforthis task. • Arouseinterestinyourtargetaudience:Itisuselessto havethe bestproductorideaifnobody knows itorcanevaluate it.Agoodwebsiteanda blogwitharticlesthatarousetheinterestof your audience willallow youtogainvisibilityandreputation. • Locate partnersandinvestors:Properuseofdigitalmarketingmakesiteasierforyoutolocate and contactpotentialinvestorsand collaborators. • Present your product:Withfewresourcesitispossibleto obtaingreatresults.40%of companiesrecognizethe savingsthatusingdigitalmarketingtechniqueshas meant. • Expand and increasethe recognitionof yourbrand:Agoodwebsite,pagesonsocialnetworks withadequateactivityonthem,ablog,SEM,SEO, etc.,areessentialtoolstomake yourbrandvisible andenhanceit.Rememberthatlaunchingabranddoesnotmeanthrowingmessages,butattracting towards itand forthissocialnetworksarethe idealtool.Thereareseveralessentialmarketing techniquesin this process,amongthemthe mostinnovativeis inboundmarketing. • Currentlymarketinghasbeentransformed,thereisno longerone-waycommunication. • Controlandmanagethebrandimage:Youcanuse theInternettomonitorwhatisbeingsaid about yourbrand, theopinionthat your usershave,both happy andunhappy, andactaccordinglyto continuously improvethe imageof yourbrandamongconsumers. • Understand theimportanceofonline marketing • Online marketingisjust the ticketto launchasmallbusiness and getit ontheroadto success. • Hereare someof the reasonswhyitissoimportant: • Highreturnoninvestment • Part ofthe importance of onlinemarketingisthe potentialithasforanincredible return on investment. Some simplestrategieslike the ones belowareaffordable forsmallbusinesses,

2. and whendone right,you can attract hundredsof customers andget yournumbers inthe black. fastpublicity Biglaunchesandeventsaregreatwaystoget publicityfor yourbusiness,butinthoseearly days,they may notbeasattainableasyou'd like. Part ofthe importance of onlinemarketingisthat itgivesyou afasterwayto advertiseyour new products,events,and promotionswithoutbreaking the bankor drainingresources. Asyoucansee, beingonlinein some wayisabsolutelyessentialifyouare goingto have a chance intoday'smarket.Sowhat platformsare available to youandhowcanyoustart usingthemtoexpand yourbusiness? Routestoonlinemarketing Now that you know the importance of online marketing, it's time to look at a few different ways you can start using it. Chances are you are already using several of these in your daily personal life! socialnetworks Socialmediaisapowerful tool toconnectyourbusinessdirectlywith your customers.You'll be abletouseplatformslikeFacebookandTwitter tocollectcustomerfeedbackandchat directlywiththemabout anyissuesthey'rehaving.Depending on howappropriate theyare foryourtype of business, you can alsobringplatforms like Snapchat, Pinterest,and Instagramintoplay,usingimages toshowcase your products and how your customers interactwiththem. DisplayadvertisingandPPC When considering the importance of online marketing for your business, never underestimatethepower ofPPC anddisplayadvertising.Justlike the littlenewspaperads that follow youaroundthe internet,thesearegreat toolsfor conversionandcustomer acquisition. Use PPC (payperclick)adstotargetcustomerssearching for keywords thatmatchyour productoroffer. Biddingonthese keywords can be expensive, so get intouch withapaidmediaspecialist whocan help youallocateyourbudgeteffectively togetmoreforyourmoney. Youcan usebanneradstotargetcustomerswhohavereturned or haven'tconverted after visiting yoursite.'Sticker'adslike thesewill followcustomersaroundtheinternetandshow themtheproductsorservicesthey werelooking at. Bring thembackand get thatorderbyusingyourdigitalbanneradstooffertheman exclusiveoffer to help themclosethedeal. You can also try showing advertising on Facebook. Clever carousel ads can be used to show your products and services to Facebook users who match your customer demographics, so youknowtherightpeopleareseeing what you haveto offer. Easywaysto start your online marketing

3. Ifyou arejuststarting out inbusinessandarenot reallysure about the importance of online marketingand howtogetadigitalmarketingcampaign up andrunning,therearesome affordableand easy thingsyoucantry. Asocialmediacampaign Bringthosesocialchannelsintoplayandcreatea campaignthathelpsengageyour customers. Make sureallof yourparticipantsuse ahashtagthatyou createdjust for the campaign.That way,you can easily track yourprogressand locate participants. Keeptheconversationgoingandthe buzzbuzzingbyrepostingand replyingto participants. Anemailcampaign Whenusedeffectively, anemailcampaign can giveyournext launch or promotion the supportitneedstobesuccessful. Createanemailstrategythatpreviewsyourcampaign,launchesyourcampaign,and providesa finalopportunitytobuy. Thispreviewtimeline,liveandfinalemailsare agreat waytomakesureyourcustomersare awareofeach stageof thepromotionas itprogresses,sothey don'tmiss out.Italsohelps youkeep yourpromotion front and centerand atthetop of the emailinbox! Schedule youremails to send atoptimaltimes ofthe dayto helpincrease yoursales;If weekends are looking a bit slow on your site, a weekend promotion might be a good place to start. You'll want to create a really catchy subject line to ensure you get maximum open rates and makesureanypromocodes orlinksyourcustomersneedareincluded. Activatedemails Anothercheap tip istoimplementtriggeredemailsonyourwebsite.Ifacustomeradds items totheirbasket and thencan't purchase,youcan hit themwith a droppedbasketemail tohelpthem convert. If they sign up to your site but don't buy anything for a few days or weeks, why not set up an email that gets in touch and asks if everything is okay? Not only will you benefit from finding outwhatthe pain points are withyourbusiness, butit can alsohelpconvert a customer. Youcanalsouse triggeredemailsfor customers who haveretiredand nolonger shop with you.Simplydecidehowlongtheyneedtobegone before they'reconsidered 'expired', then set up an email that updates them on the latest stuff on your site and see if you can reactivatethem. Associationsandinfluencermarketing Discovering the importance of online marketing doesn't mean limiting yourself to your own website,emails,and socialchannels. By forming partnerships with other companies or influencers within your industry, you will open up a whole different market for yourself, as well as gain additional exposure for your business.

4. Try yourhandatinfluencermarketingbycontactingbloggers,vloggers, or bignamesin complementaryindustries toseeifyoucan finda partnership thatbenefitsyou both.Itwill beabletoappearin youremails,blogpostsandsocialchannelsand vice versa. Itgives you alotof freshdigitalcontentandhelpsthemtoo. By now youshould be reallyconvincedofthe importance of digitalmarketing. Thismarketing tactic canbe relativelyinexpensivefor anentrepreneuror small businessand canproduceincredibleresultswhenyouchoosetherightplatform,time,andcontentfor thejob. So, what are you waiting for? Go ahead and start planning your route to more clients, more moneyand morenotoriety.