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1. 7Advantagesof SocialMedia Marketing 1Helpsyougetto knowyouraudiencebetter Forallbusinesses,thekeytosuccessisknowing yourcustomers.Socialnetworksmake thiseasier thaneversincetheyallowuserstoknowwhatintereststheyhaveandwhattheyfeelmostidentified with.Thisallowsgatheringenoughinformationabout theconsumerabout theirtastesandneeds, makingiteasiertomeettheirpreferencesandprovidethemwiththe productsandservicestheyare looking for. 2:Bettercustomerservice Socialnetworksallowcompaniestousetheirprofilestoprovidesupport,expandinformationor resolvedoubtsof theirpotentialclientsortheiralready clients,instantly. Perhaps ifyouare alargecompanyyoumayalreadyhaveacustomerservicedepartment,eitherby phoneorviae-mail.Evenso,thepossibility thatsocialnetworksofferyou due toimmediacyisareal wonder. Socialnetworksallowcompaniestousetheirprofilestoprovide support,expandinformationor answer questions In thecaseofSMEs,beingabletooffersupportorcustomerservicethroughaTwitterprofile,for example,orFacebookisveryeconomicalsinceyouwillnot needalargedepartment,but agood communitymanagerwouldbe enough. In short,customersarebecomingmoredemandingandimpatient,andtheywanttobesurethat if theyhaveaproblem,theywillbehelpedquicklyandefficiently.Andsocialnetworksareagoodtool for companiestoprovidethis typeofsupport. Inaddition,this"public"attention(usingthewallsofthedifferentsocialnetworks)willalsoallow otheruserstoseethequalityoftheserviceprovidedbythecompany. Anotheraddedadvantagethat can helpyouattractnewcustomers.AccordingtoForbes,71%ofconsumerswhoreceiveaquick response onsocialmediasaytheyare morelikelyto recommendthebrand toothers. 3 Easydissemination ofcontent Socialmediamarketingshouldalwaysplayanimportantpart ofanycontentdistributionplan.Today, withthe helpof socialmedia,businessescanspreadthewordwitha singleclick.Socialmedia undoubtedlyrepresentsahugeportionofreferraltrafficontheweb,whichmeansyouhaveto make the mostof it. Itisproventhat aproduct mustbeshownbetween6and 8timesbeforea customerdecidestomake apurchase.Fortunately,withsocialmedia,thisrepeatedexposureiseasyandinexpensive.Withthe differentpublications,theycanberemindedofourportfolioofproductsandservicesandthe benefitsthat itcanbring.eye!Itisveryimportant, inanysocialmediamarketingstrategy,nottofall for spam. 4Increasedwebtraffic

2. Whenyousharecontentonsocialmedia, youaregivingusersareasontoclickanddirectthemto yourwebsite.Without socialmedia,thissimple actionislimitedto: Searchfororganictraffic.Thatis tosaythattheyfindusbykeywords. Directtraffic. Thatis,userswhoarealreadyfamiliarwithour brand. Qualitycontentgeneratedontheblog, forexample,fromyourwebsiteandsharedonsocialnetworks whereyouhaveanactiveandcarefulonline presence,willhelpyou generatemoretrafficand thereforegreaterconversionopportunities. ImproveSEOpositioning SEOrequirementsareconstantlychanging.Theobjectiveofnaturalpositioningisthat companies occupy thefirstpositionsinsearchenginesforcertainkeywords.Appearinginthe Top1isthe best and thatis whyitis therewherethe mostenviedcompaniesineachsectorreallyare. Your business, no matter how small, can be in that Top 10 of the Serps, but for that you have to work hard on positioning, not only on page and off page, you also have to give a lot to what is called social seo,thatis say,the one thatcomesfromsocialmedia. Bytheway,withoutadoubt one ofthegreatsocialnetworksthat willhelpyoumainlywithregardto SEOisGoogle+,sodon'tmiss theopportunitytocreateaprofile,andtakegoodcareofit,withgood descriptions,imageuploadsandupdates.ofcontents.Also,ifyouhavea localbusiness,requestthe GoogleMaps tab. Reducecosts Ifwhatyouwantistoreducecostswithoutgivingupmarketingstrategies,socialnetworksarethe perfectplatform.Theyallowyoutoreachthousandsofpeoplewhoarelookingforyour productsand servicesandthatyoucaneasilyfindbyclassifyingbyinterests.Facebook,Twitter,LinkedIn,Instagram, Google+,etc.allow you topromoteand sharecontentatnocost. Of course, it is true that advertising campaigns are an essential marketing strategy on social networks toachieveourgoaland increase ourvisibilityinashorterspaceof time. We will be able to direct these campaigns to an audience that is as specific as possible, which we can segment by position,interest,gender,age,demographicdata,etc. Increaseyourlevel of influence Asmorefollowersareacquiredonsocialnetworks,thelevelofinfluenceincreases.Ifuserstalkabout you intheonline world,your reputationandthat ofyourcompanywillgrow,whichwillhelpthe appearance of newusersand potentialclients. Interacting with other influencers on Twitter or any other social network will increase your authority and reach and will also make others naturally become ambassadors of your brand. Of course, for this tohappenitis importantthatthecontentyoushareisvaluable andprovidesinteresttousers.