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Customer Segmentation: How to ‘Profile’ Your Subscribers and

Too many email marketers interact with their list as if the subscribers are a faceless collection of wallets. To be an effective email marketer, you have to give you customer what they want. More often than not, that mean segmenting your list.

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Customer Segmentation: How to ‘Profile’ Your Subscribers and

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  1. Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

  2. How Do You Increase Your Email Campaign Engagement andBOOST PROFITABILITY?

  3. SEGMENTATION

  4. Each Subscriber Is UNIQUE

  5. Pitfalls Marketers Fall Into…

  6. Customers ≠ Subscribers

  7. No Segmenting = Fewer Opens

  8. How to EffectivelySegment Your Email List(s)

  9. Create Separate Lists

  10. Separate Prospects from Customers

  11. Customer Quality

  12. Create a Unique Avatar for Each Key Segment

  13. Include/Exclude Lists

  14. Sort subscribers based on what emails and offers they respondto.

  15. Offer Reports, Webinars & Social Media

  16. Once you have your subscribers segmented based on their interests AND actions, you can adaptyourpromotions.

  17. Optimize Your Sales Funnel by Segmenting

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