Epson Customer Segmentation

1. Iconic solutions for the modern home High definition photos that are beyond lab quality Document solutions for the smaller business Long life prints, long life printers Epson Customer Segmentation Business Premium Home Photo Enabled High Micro-Biz Photo Enabled Medium InformedPriceConscious No Frills

2. New texture for FY09 products • Retains the premium high gloss look of FY08 products but offers better fingerprint and scratch resistance

3. No Frills Epson Stylus S21 Finger print resistant glossy finish Single Function - GP The stylish and compact printer with individual ink cartridges from €6.99 Highest printing resolution in its class What they said about the Stylus S20: We can't fault the prints from this value-for-money machine which also prints documents too. - PC Advisor Storefront availability: June 2009 RRP: €59

4. Price Conscious Epson Stylus SX110 Series 28 pages per minute All black Derivative ID Push Scan button Finger print resistant glossy lid Multi-function - GP What they said about the Stylus SX100: Epson has managed to produce a good-looking, functional all-in-one at a very competitive price, while still offering individual ink cartridges and low running costs. - Trusted Reviews Storefront availability: June 2009 RRP: €69 Printer, scanner and copier with individual inks from €6.99 DURABrite Ultra Ink Highest printing resolution in its class

5. Price Conscious Epson Stylus SX210 Series 3.8cm LCD Control panel Push-scan button Finger print resistant glossy lid Extended LCD Localisation Multi-function - GP What they said about the Stylus SX200: It's a great option for those who want a well-priced multifunction printer, but without the high running costs. - PC Advisor Storefront availability: June 2009 RRP: €89 The all-in-one with individual inks, 3.8cm LCD viewer and memory card slots for easy photo printing Individual inks from €9.99 Highest printing resolution in its class

6. Price Conscious Epson Stylus SX410 Series Finger print resistant glossy lid Multi-function - GP What they said about the Stylus SX400: Great printer very easy to install. The actual print quality appears great to me, I wouldn't say I'm experienced in the 'printer world' but I certainly know what looks good and what doesn't and so far the prints have been excellent - Amazon user review Storefront availability: June 2009 RRP: €99 The all-in-one with individual inks, large 6.3cm LCD viewer and memory card slots for PC-free photo printing. Fastest in its class

7. Price Conscious Epson Stylus SX510W Series Print head Integrated Wi-Fi & Ethernet Wi-Fi setup wizard Network push-scan Multi-function - GP Storefront availability: June 2009 RRP: €149 The high-speed all-in-one with integrated Wi-Fi for wireless printing and scanning Individual inks from €9.99 Large 6.3cm LCD viewer High print speed of 36 ppm Best in its class

8. Photo Price Conscious Epson Stylus SX610FW Wi-Fi 802.11n Network push-scan PC fax Finger print resistant glossy lid Multi-function - GP The high-speed all-in-one with integrated Wi-Fi, LCD viewer and fax Individual inks from €9.99 Highest print speed in its class Most stylish design in its class What they said about the Stylus SX600FW: All in all I would say it is an excellent little all in one printer with the added bonus of WIFI at a very good price - Amazon user review Storefront availability: Sept 2009 RRP: €179

9. Epson General Purpose Range €179 €149 Stylus SX610FW 38 ppm B&W 38 ppm colour 38 cpm B&W 38 cpm colour 802.11n Wi-Fi 30-sheet ADF Fax Stylus SX510W Series 36 ppm B&W 36 ppm colour 36 cpm B&W 36 cpm colour 2400 dpi scanner Wi-Fi & Ethernet €99 Stylus SX410 Series 34 ppm B&W 34 ppm colour 34 cpm B&W 34 cpm colour 6.3 cm viewer €89 Stylus SX210 Series 32 ppm B&W 14 ppm colour 32 cpm B&W 14 cpm colour Card slots 1200 dpi scanner €69 €59 Stylus SX110 Series 28 ppm B&W 14 ppm colour 600 dpi scanner Stylus S21 26 ppm B&W 14 ppm colour 89 Seconds 89 Seconds 89 Seconds 26 Seconds 20 Seconds 20 Seconds 2009

10. Photo Epson Stylus Photo P50 Refreshed ID Media Pack Illuminated buttons Finger print resistant glossy lid Single Function - Photo Print photos at home that are better than lab quality Six individual inks for widest colour gamut Fastest single function photo printer What they said about the Stylus Photo P50: Considering its remarkably low price, this is a real bargain for photography enthusiasts on a budget – Computer Shopper Storefront availability: June 2009 RRP: €99

11. Photo Epson Stylus Photo PX650 New ID Media Pack Finger print resistant glossy lid Multi-Function - Photo The 3-in-1 for the keen photographer Six individual inks for widest colour gamut Fastest photo printer in class What they said about the Stylus Photo RX585: The RX585's impressive quality does make it a good choice for photo-hobbyists – Macworld Storefront availability: Sept 2009 RRP: €149

12. Photo Epson Stylus Photo PX710W Push-scan over Wi-Fi and Ethernet Wi-Fi set-up over USB ‘Colouring Print’ function Finger print resistant glossy lid Multi-Function - Photo The ultimate 3-in-1 for the modern photographer Most compact design in class Fastest photo printer in class What they said about the Stylus Photo PX700W: If you’re in the market for a new printer, the PX700W and 800FW are two fantastic choices that take the all-in-one printer to a new level of sophistication – Slash Gear Storefront availability: Sept 2009 RRP: €199

13. Premium Home Epson Stylus Photo PX810FW Includes Auto Duplexer Send fax from PC over Wi-Fi and Ethernet Push-scan over Wi-Fi and Ethernet Finger print resistant glossy lid Multi-Function - Photo The iconic 4-in-1 for the modern home Most compact design in class Fastest photo printer in class Largest touch panel in class What they said about the Stylus Photo PX800FW: This printer is so far ahead of the rest in its class it is amazing. Scans perfect, prints perfect, holds both photo and regular paper, touch screen controls! – Amazon user Storefront availability: Sept 2009 RRP: €349

14. Epson Photo Range €349 €199 Stylus Photo PX810FW Fax ADF Touch panel viewer Auto Duplexer 4800 dpi scanner Stylus Photo PX710W 10 secs photo (draft) 17 secs photo (default) Integral CD/DVD print 2400 dpi scanner Wi-Fi & Ethernet Front in/Front out Twin paper trays Auto Duplexer option €149 Stylus Photo PX650 1200 dpi scanner 6.3cm LCD viewer €99 Stylus Photo P50 12 secs photo (draft) 27 secs photo (default) CD/DVD print 2009

15. FY09 Micro-Business Products

16. Micro Business Epson Stylus Office BX310FN Fast Ethernet Scan to PC Fax from PC Multi-Function - Office The fast, small office 4-in-1 with Ethernet Individual inks Fastest in class What they said about the Stylus Office BX300F: “The perfect multifunctional machine for the home and office” – TopTrade.it Storefront availability: June 2009 RRP: €149 ex VAT

17. Micro Business Epson Stylus Office BX610FW 802.11n Scan to PC Fax from PC Scratch proof lid Multi-Function - Office Professional multi-function device with networking to meet the demands of the Microbusiness Individual Inks Largest LCD for quick and easy copying and faxing What they said about the Stylus Office BX600FW: “The "microbusinesses" that are the intended market will find it an excellent tool” – Amazon.com Storefront availability: September 2009 RRP: €179 ex VAT

18. Stylus Office BX610FW 27ppm B&W 19 ppm colour 6.3cm LCD viewer 2400 dpi scanner Wi-Fi & Ethernet Stylus Office BX310FN 27 ppm B&W 11 ppm colour 2-line text LCD Ethernet Stylus Office BX300F 8 ppm B&W 3 ppm colour 1200 dpi scanner Stylus Office B40W 27 ppm B&W 19 ppm colour Wi-Fi & Ethernet Stylus Office D120 27 ppm B&W 11 ppm colour Epson Stylus Office Range €215 €149 €129 €99 €79 Max 38/20 ppm Max 38/38 ppm Max 31/15 ppm Max 38/20 ppm Max 38/38 ppm 2009