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What is Customer Segmentation Analysis?

The customer segmentation analysis is to analyze the information about your customers for segmentation trends. So, let's focus on the trend of segmentation and build engagement to boost your marketing.

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What is Customer Segmentation Analysis?

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Presentation Transcript

  1. What is About Customer Segmentation? Customer segmentation is the process of divide customers into a group based on their interests, needs, and preferences. Customer segmentation is also called market segmentation.

  2. How Does Customer Segmentation Help? • Customer segmentation helps to learn a great deal about customers, they can find their needs efficiently. • Also, customer segmentation helpful for creating an effective strategy.

  3. Benefit of Customer Segmentation • You can develop more targeted customers and retain the best marketing strategies. • Customer segmentation helps to boost conversion by getting customer loyalty.

  4. Approach of Customer Segmentation? • Approaching customer segmentation is to identify customers with their specific needs. • A segmentation approach is well suited for small businesses and retails.

  5. Customer Segmentation Types There are some following types of customer segmentation that every marketer should follow. • Geographic Segmentation • Demographic Segmentation • Psychographic Segment • Behavioural Segmentation

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