7 Ways Businesses Can Use Marketing Strategies To Combat Coronavirus Impact

1. How Digital Marketing Can Be A Weapon To Fight Against Coronavirus Impact

2. 7 Ways Businesses Can Use Digital Marketing to Combat Coronavirus Impact How can your business survive the economic impact of a COVID-19 outbreak – or the social distancing required to prevent one? I’m seeing some alarming accounts from marketing and clients pulling their contracts and shutting down marketing operations until further notice. This reaction to is just killing the long term benefit your business would be getting from marketing tactics. Coming are some ways to combat the impact

3. Do a Mini Content Audit These may all be opportunities you start content audit: Audit all form of content you have in your website and find the missing opportunities. Google is giving preference to information, facts and figures. Below are the some common opportunities. • Updating with fresh content. • Optimizing with new CTAs and keywords. • Adding internal links to new products/services. • Repromoting when business picks up again.

4. 2. Work on Your Online Reviews Strategy This is a perfect time to make sure your more recent reviews have a thoughtful response. Ask your local customers to share reviews about the services/product they received during the Coronavirus outbreak. Write some template responses and go over your brand messaging with them.

5. 3. Update Your Google My Business Profile for Local Customers Update your hours and business description, share Google Posts with updates and offers, and make sure your contact information is correct in case people are trying to reach you. Share post related to Coronavirus and make your customers aware about the virus, this will engage your relevant customers and improve conversion chances.

6. 4. Record Videos Videos are the best and most popular source of presenting information to be the user. Videos can directly help in : • Targeting long tail keywords • In generating relevant audience • Apprearing in the top youtube searches. Explain more about your business and make users aware about the do’s and don’ts during the Coronavirus.

7. 5. Plan Webinars Best way to improve user experience is to answer the questions asked by the target audience. Want to answer frequently asked questions ? Introduce new team members, products, or features to your customer base. If you’re constantly tied up in the field and now freaking out in an empty office twiddling your thumbs, this is a great time to try out your webinar game

8. 6. Connect More Often With Your Customers on Social Media This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.

9. 7. Pay-Per-Click (PPC) Advertising is a Smart Move Right Now On average, cost-per-clicks have decreased by 6 percent across all verticalsdue to corona ourbreak according to report. And CPC is likely to continue to decrease in the coming weeks, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

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