How good is a Career in Digital Marketing?

1. How good is a Career in Digital Marketing?  To do something different is what we always strive for. With the rapid pace of  technology, the conventional methods of working have changed gradually. It is not  unusual to say that several businesses are evolving with it. Competencies are one such  aspect that made such businesses earn huge amount of profits. How? Don’t you have  such questions? For that, we can say that the field marketing has grown in myriad ways.  The ​online marketing​ is considered as one of the renowned careers for many  millennials.  Digital Marketing​ ​tries to create an image of the company online with the use of  Internet. It not only benefits the marketers but also the customers. For businesses, it has  better growth options. Also, the return on investment is high. On the flip side, the  customers are provided with authentic information with respect to the product or  service. However, before jumping into the career path for Digital Marketing, let us  consider various streams of Digital Marketing.  Search Engine Optimization  SEO helps businesses to attract customers via online platforms. The process helps  users to crawl and categorize the content easily i.e. helping users find your business  easily from about other businesses. The search engine will only show results as per the  used keywords. The main purpose of SEO is to display it website on top of the page.  How it is possible? It is done by optimizing the content through SEO. With the help of  search engine algorithm​, the site can be ranked and on that basis of that rank the traffic  is directed to the website. It includes on-page optimization and off page optimization. 

2. On-page refers to those activities that will occur on the website to boost SEO whereas,  off page refers to activities that will not occur on the website.    Search Engine Marketing  The term refers to attracting the paid traffic. The role of Search Engine Marketing comes  into the picture when marketers pay some amount to the search Engine to display them  when certain keywords are used during the search by the user. For instance, while  searching for universities in Ahmedabad, the list of Universities will be displayed on the  top of the search.  Social Media Marketing  The other important digital marketing tool is Social Media Marketing. The information  regarding customers, their behaviour and preferences can be obtained easily through  this. It acts as a lead generator for several big businesses. It connects with the  customers easily. This will help in making improvements in customer service product  and so on.    Types of Social Media Marketing:  Instagram  Facebook  Twitter  Facebook  LinkedIn  Content Marketing:  The name itself suggests that how the use of content will help businesses in generating  leads. The marketing can be done by writing anywhere on a ​social media platform​. For  instance, Quora is one such example of content marketing where users from any part of  the share their ideas, thoughts and so on. Also, many online courses encourage group  discussions through forums where customers can interact.  Affiliate Marketing  Affiliate marketing acts as an aggregator where it markets the product of the seller and  receives commission in return the commission slab varies from 1$ to 10000$ based on  what is sold. As an Affiliate, the payment is based on conversion. There are various  examples such as Amazon where third party sellers sell their products through affiliates  through this platform.   

3. Email Marketing:    Email Marketing is the tool where you can send emails to the customers regarding your  products and services. It is an important tool of digital marketing as it captures large  customer base. Along with this, we can get accurate information through this tool.  Influence Marketing:  The popularity of social media leads many users to turn into Influencers. The have a  huge fan following on social media platforms and this will help to attract huge traffic.  For instance, Bruised passports is an Instagram account of a couple, tries to promote  various products of cosmetic products through that. Also, they have 401K followers.  Scope for Digital Marketing:  1. Digital Marketing Manager& Expert  2. SEO Manager  3. SEM specialist  4. Digital Sales Executive  5. Content Manager  6. Social Media Brand Manager  7. Email Marketing Specialist  8. Mobile Marketing Expert  9. Web Analytics Executive  Digital Marketing Executive:    Initially, you will get this position where you have less experience. It requires overall  knowledge on Digital Marketing where you are given the task of analysing, testing and  researching. There will be no autonomy in doing work. The Salary package will be 1.5 to  2.1 lakhs per annum    Digital Marketing specialist:    This position requires a minimum of one or two years of experience. It ​requires  knowledge of SEM and SEO​. The assigned person should have done specialisation in  both the areas. The salary package will be 2.7 lakhs to 3.1 lakhs per annum. There will  be medium autonomy in the work.    Digital Marketing Manager:    It requires three to four years of experience. The person assigned for this should have  complete knowledge about Digital Marketing and be able to suggest strategies. The  salary package starts from 3.7 to 4.1 Lakhs. The assigned person can work  independently without any restriction. 

4.   Digital Marketing Analyst:    The Job profile is prevalent in any company. It is focused mainly on strategic and  analytical part. The salary slab is from 4.7 Lakhs to 6.1 Lakhs. The person assigned for  this profile can work freely and independently.    Digital Marketing Head:    The profile is assigned at the senior level as he/she is considered as marketing head.  The salary package is from 6.7 Lakhs to 6.8 Lakhs per annum.    I would be glad if the information provided will best serve your purpose to build your  career in Digital Marketing.  Contact US :      Company Name : ​Excelsior Technologies  Email : ​info@excelsiortechnologies.com Phone : ​9033055100 WebSite : ​https://www.excelsiortechnologies.com/ Address : ​804, Elite Business Hub, Sola, Ahmedabad