TRADITIONAL VS DIGITAL MARKETING TRADITIONAL MARKETING:- Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. DIGITAL MARKETING:- Digital marketing is an term for the selling of products or services using digital technologies, with the help of internet. but also including mobile phones, display advertising, and any other digital medium. virtual marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life,] and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, campaign marketing, data-driven content automation, marketing and e-
commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e– books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones ca and on-hold mobile ring tones. It is a very perfect platform for the marketers. ADVANTAGES OF TRADITIONAL MARKETING:- Reach: You can reach a group of specific consumers that do not necessarily utilize internet browsing. Face to Face Contact: Personalized marketing is considered to be one of the best strategies and the most efficient method to gain recognition as a brand and product.
Tangible Offers: Traditional Marketing offers tangibility- this refers to ads or products that clients could come to ample. Product Testing: Depending on the product, traditional marketing can offer product testing and through this method, prove its quality. ADVANTAGES OF DIGITAL MARKETING:- Cost Effective: Traditional Marketing is a lot more expensive than Online Marketing. Effective Results: With Online Marketing you can switch your marketing strategy based on the results obtained. Online marketing allows for you to view exact results such as: Number of page visits, time your page was visited, call tracking, and even footage of what the consumer did while visiting your site and all to analyze where the interest of the consumer was captured or lost. Specific Marketing: Online Marketing can be precise in selling to a particular group of clients. You can direct your marketing strategies to specific counties, states, and even zip codes Competition: Differing from traditional marketing, online marketing can compete with big businesses and even popular brands. Author Kamalpreet kaur