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Overview The 21st century is an age that is considered to be a renaissance in the world of marketing., the terrific metamorphosis has been spotted in this new age and the dynamic transformations are still on the loose to make the world go crazy with unimagined possibilities. Since the 1950s it has been almost more than 60 years through which the word ‘marketing' has seen many stages of evolution. In this discussion, we shall look into the forever-debated topic Digital Marketing vs Conventional Marketing. Traditional marketing of the 4Ps strategy fundamentally dominated every buying and selling concept. But with the revolutionary breakthrough of the internet, every existing concept got a digital makeover. The inception of the phenomena, digital marketing is not of ages old. It is an offspring of the modern, new age that runs on the guidelines of the ruling world – ‘internet’. The supremacy of digital marketing over traditional marketing can be best spotted in the field of career options. Millions of young aspirants are getting inclined towards learning digital marketing training knowing the fact quite clearly that, ‘digital is the future’.
Key Features The supremacy of digital marketing over traditional marketing can be best spotted in the field of career options. Millions of young aspirants are getting inclined towards learning digital marketing training knowing the fact quite clearly that, ‘digital is the future’. Traditional marketing applies to the channels of print, broadcast, direct, and telephone. Although these channels have proven to be extremely effective, yet the molding of the world into a digital globe has certainly changed the existing landscapes of marketing. Digital marketing spreads over a mammoth space that covers the business presence on the overall internet domain including websites, email ids, social media and search engines. Traditional marketing is basically a one-way message system where the user feedback is absent and makes the overall marketing procedure quite static. The dynamic behavior of digital marketing enables users to interact, modify, respond and share business ideas and services. Due to the conventional mode of traditional marketing, the results procuring from it cannot be measured accurately. Digital marketing is a systematic approach and therefore, the direct results of online campaigning can be tracked on basis of clicks, impressions, visits, and sales. In the world where the war is head on between an age-old tradition of conventional marketing and a young warrior with digital ammunition, the results are quite transparent to us! Accepting and moving on with the notion that the online marketing is the new-war lord of the marketing industry, would be not only a wise thing to do but also foreseeing the future and start preparing the combat against the odds.
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