5 Powerful Restaurant Marketing Strategies

1. Call Us: 1-256-319-3470 info@ftxdigital360.com 5 Powerful Restaurant Marketing Strategies The restaurant industry is chock-full of competition. In order to stand out and succeed, restaurateurs must provide diners with delicious meals and impeccable service, and that’s not all. Restaurants must also provide diners with convenience, community, and conversation. In other words, today’s diners expect to have an excellent experience, from the moment they decide to dine at your restaurant to the moment they sign the bill, and beyond. They want ordering and dining options that are convenient. They want to feel welcome when they dine-in, and when they post photos of their meals on social media, they want to feel like they’re part of a community. Whether ordering delivery from home, picking their orders up from the curb, or www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com meeting their friends at your restaurant, your customers are going to want to talk about their experiences online, in either a positive or negative light. If you’re only offering food and beverages at your restaurant, you’re missing out. But the good news is that providing your diners with so much more than just a menu isn’t beyond your reach. Give your diners an excellent all-around customer experience by implementing these 5 powerful restaurant marketing strategies that are designed to help you retain loyal customers and increase revenue. MOBILE APP Mobile apps spell convenience, plain and simple. Does your restaurant offer customers a mobile app with ordering and payment options? This is not to be confused with a responsive web design that functions smoothly on smartphones, though it wouldn’t hurt to make sure your site is responsive. If you haven’t launched a mobile app for your restaurant, consider investing in a white-label app. Here are some reasons to provide your customers with a mobile app: •Consumers prefer in-app ordering above any other online ordering method •Restaurant mobile apps help to increase customer loyalty •A mobile app is a digital marketing tool that will give you direct access to your customers LOCAL SEO & NAP OPTIMIZATION Successfully marketing your restaurant can be tricky due to the fact that you’re not aiming to target a nationwide or worldwide audience. Quite the opposite, in fact, your goal as a restaurateur is to draw a local crowd of customers to your business. Using the hashtag #foodie on Instagram and maintaining a recipe blog are actually not going to cut it. Instead, focus your marketing locally by enhancing your Google My Business page. Add the Bookings feature to your GMB page and enable the Check In feature on your social media pages. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com Increase local SEO by incorporating the following ideas: •NAP optimization is as simple as adding your Name, Address, and Phone Number to your business website •Plug local SEO into your website content and GMB description to rank as high as possible on SERP •Use geo-targeting in any social media advertisements you plan on running LOYALTY PROGRAMS Customer loyalty rewards programs have long since been proven to be one of the most effective marketing strategies for increasing customer retention and boosting sales. For restaurants, loyalty programs can be especially beneficial because they incentivize diners to try new menu items, increase order sizes, and return more frequently. You’ll want to choose a loyalty platform that comes with a mobile app and integrates with your online ordering system. We recommend the Loyal~n~Save platform. Loyalty programs benefit both diners and restaurants in the following ways: •Restaurant loyalty members dine 20% more often and spend 20% more per visit •A loyalty program is a powerful marketing tools that enables you to launch email marketing campaigns, SMS text campaigns, and in-app push notification campaigns •Loyalty programs include built-in CRM that will help you maximize the personalization of your marketing campaigns Read Full Blog to know best restaurant marketing strategies www.ftxdigital360.com