How To Create Successful Webinars

1. Call Us: 1-256-319-3470 info@ftxdigital360.com How To Create Successful Webinars A webinar is a live, online event that’s broadcasted to a pre-registered group of individuals who view the presentation from their computers. Webinars typically have both audio and visual components, and therefore webinar hosts need reliable computer technology and strong internet connections in order to provide the best presentation to their viewers. The main purpose of hosting webinars is to generate leads and connect with targeted audiences. Both B2B and B2C businesses can benefit from hosting webinars, yet webinars are far more commonly used in the B2B space. Webinars are a great option for presenting complex information to an audience. For example, reading the transcription of an interview with an expert as a blog post will be far less interesting to your audience than watching a live webinar of the expert being interviewed. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com You can feature the following types of content in your webinars: •How-To Demonstrations & Step-by-Step Tutorials •Panel Discussions with Multiple Experts •Presentations that Examine & Analyze a Niche Topic This is to say that webinars are not an ideal medium for all content. For example, simplistic, informative, and list-based content performs best when used in blog articles. Short-form content isn’t necessarily compelling enough to feature in a live webinar, which isn’t to say that short, simple content isn’t valuable information. But that type of content will probably perform better in a format other than the webinar format. The following are content types that are probably too simplistic and too broad to feature in a webinar: •A Minor Product Release or Update •A Sales Deck PowerPoint Pitch •Formal Company & Brand Introductions to Your Market & Industry A good rule of thumb to remember is that webinars are designed to be educational and instructive. Anything less than a demonstration, tutorial, or discussion is probably not going to hold your audience’s attention for very long. With that in mind, here are our guidelines to help you create a successful webinar. Frame the Topic Correctly Before you dive into creating a webinar, you first need to choose the topic and understand how to frame that topic correctly. As a demonstration, Q&A, or educational tutorial, your webinar should answer questions and address difficulties your customers typically have. The more specific you are when presenting the questions and providing the answers, the better. Check in with your sales team to learn the sticking points that have prevented consumers from following through with purchasing certain products, then frame your webinar to address those sticking points. Or, if you sell SaaS, gather and review subscriber feedback, and present a www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com webinar that demonstrates how to properly use a particularly challenging feature of your software. Choose the Best Presentation Structure Once you’ve selected your specific webinar topic and understand how best to frame it, you’ll need to choose the best presentation structure to convey the webinar information to your audience. Presentation structures include expert panel discussions, Q&As, single-speaker tutorials, two-person product demos, and the list goes on. In order to choose the best webinar structure, you’ll need to consider how to effectively engage your audience, as well as take into consideration any production limitations you might have. For example, if you can’t professionally produce a panel discussion due to a lack of professional lighting equipment, and lack of multiple cameras and microphones, then you’ll have to present your webinar using a structure that you can manage. Pick a Webinar Platform One of the most important webinar production tools is the actual online platform you use to present your live webinar to your audience. There are many platforms out there that will meet your needs, but you’ll need to do your own research to decide which platform you’ll be the most comfortable using. Popular online resources to consider are ClickMeeting, GoToWebinar, and Zoom. Ask yourself, how many webinar attendees are you expecting, and can the platform handle that many attendees? Are there costs associated with the online platform, and can you afford those costs? Will the platform support the presentation structure you’ve chosen? For example, will attendees be able to type their questions into a chat box for you to easily read and answer? Make a checklist of your needs, and then make sure that the online platform you want to use can meet them. Read full blog on how to create successful webinars www.ftxdigital360.com