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Predictive Lead Generation

www.fiind.com/featured-solutions/predictive-lead-generation - Fiind Predictive Lead Generation solutions helps marketing and sales professionals identify and build sales pipeline using machine learning algorithms.

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Predictive Lead Generation

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  1. Predictive Lead Generation Discover your market, buyers with precision.

  2. Agenda • Build your pipeline • Contextual prospect intelligence • Identify new markets • Validate your territory planning • Case studies • Anytime, anywhere

  3. Build your pipeline The success of a marketing team is directly proportional to the pipeline it creates. • Fuel your marketing engine with relevant leads that are not in your pipeline yet. • Fiind’sPredictive Lead Generationsolution uses machine learning to analyze your existing customers and runs it against our growing library of over 100 million of signals to discover a universe of look-alike prospects in your target markets

  4. Contextual prospect intelligence = Signals + Context + Access anytime, anywhere • Ingest – Using Public and Fiind API’s • Built on Azure – Private/Public • Advanced algorithms: Profiling, Fuzzy, NLP • Proven transformation techniques Best-in-class Analysts • Advanced predictive algorithms • Visualize data instantaneously • Connect to Azure ML • Actionable insights and not reports

  5. Examples of signals that predict customer buying intent Advanced Unique High Value Omni channel; High audit needs; IoT enabled; B2B; Highly regulated sectors; Trends in M&A; New product developments; Manufacturing; Consumer Goods, Financial, Public Sector, Oil & Gas, Chemicals Industry Requirement for cost reduction; OPEX vs CAPEX; Regional, national or global; Growth vs decline; Government Contracts; Multiple locations; New production facilities; New plant capacity; New product launches; R&D spend Business New C-level; Hiring for specific roles or skills; Corporate or plant level roles; Employee attrition rate; Employee satisfaction trends; Local or geographically dispersed workforce; Strategic growth or people initiatives People Use of analytics and SEO keywords; Analytics to run Ads; E-commerce and mobile commerce features; IoT capabilities; Decentralized operations (leveraging Cloud, ERP, CRM); Integrating business systems with suppliers Tech Product, company or industry related keywords; Relevant blogs/tweets/posts; Management quotes; Promotions onnew products; Discussing growth, key initiatives, concerns; Sentiments and feedback Social Sales Historical transaction data; Firmographics; Campaign response; Attended events and trade shows; Downloaded gated content (white paper, MSDS, TDS); Attended webinar; Basic Out-of-box Commodity

  6. Identify new markets Identify net new leads and foray into newer markets. Fiind’sPredictive Lead Generationintelligence helps you identify your total addressable market and serviceable market by segmenting your prospects based on intent, product-fit, match with your existing customers and more.

  7. Validate your territory planning Validate your newer sales territories based on prospect buying signals. • Validate your newer sales territories based on the signals that you may be looking for in your prospects. • Fiind’s predictive account modelling allows you to build your territory roadmap, validate your marketing experiments, justify your investments based on revenue potential and more.

  8. Case studies Solutions Global Systems Integrator Enterprise ISV Data Sciences Platform Productivity & Platform • Accelerate cloud • Enable partners • Commercial expansion • Enable product launches • Growth ambitions • Account based Mkt • Sales missing targets • Unhappy with leads +1 hr/day +55% >2X lift 1K+ leads Saved by focusing on the right Signals with the right accounts, integrated with SFDC CRM. Improvement in qualified marketing leads through targeting of buying Signals, integrated with Dynamics CRM. • In O365 conversions. Identified right upsell/cross-sell customers for O365, CRM, Azure and SQL. • Identified the right leads and message, based on 50+ Signals mapped to the value proposition. ’’ ’’ ’’ ’’ We took a different approach by listening for customer signals that signified buying intent.  Fiind’s solution built on Microsoft Azure resulted in over 2X improvement in conversions. Fiind enables to transform marketing with the ability to sense and respond to potential customers based on buying signals. We now have the equivalent of a Marketing GPS.  Identified the right leads and message, based on 50+ Signals mapped to the value proposition. Fiind amplifies our sales IQ with easy to use customer buying signals on everyday tools like CRM and Email. Greg Jung VP – Marketing, Civis Analytics Igor Rikalo COO, O9 Solutions Ganesh Ramakrishnan CEO, iLink Systems Nicolas Facon Sr. Director, Microsoft

  9. Delivering prospect intelligence within your apps. Access anytime, anywhere.

  10. Know more about us at www.fiind.com +1 (425) 214 4747 info@fiind.com THANK YOU!

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