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Lead Generation

As an agribusiness owner or employee, you need to know about your customer’s attitudes toward your products or services. In fact, a whole branch of marketing called attitudinal segmentation can help you market toward customers that have positive attitudes about your company.

KG2
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Lead Generation

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  1. Lead Generation

  2. About Us • The KG2 database maintains the purchasing decisions, operating details and opinions of over 120,000 farms – that’s 90% of Australian farms covered by the service.  Our extensive database is unique as it is sourced through both government records and proprietary data sources. • Over 25 years we have been building a comprehensive rural database that allows deep profiling by region, farm type and farm size. Our team of dedicated professionals, with empathy for rural Australia and farmer’s availability, maintain regular contact with all members on the database. http://kg2.com.au/

  3. Lead Generation • KG2 has successfully managed lead generation for the following categories: • Farm machinery. • Agri financing packages. • Refinancing. • Grain storage requirements. • Animal health products. • Crop protection products. • Farm fencing. http://kg2.com.au/

  4. Faces of AG • As an agribusiness owner or employee, you need to know about your customer’s attitudes toward your products or services. • In fact, a whole branch of marketing called attitudinal segmentation can help you market toward customers that have positive attitudes about your company. • KG2 has identified five separate groups in Australian agriculture regardless of the industry they are involved with. Identifying these attitudinal groups allows marketing campaigns to be developed that target your marketing based on your customers’ attitudes. It’s a very powerful tool that ensures that the customers your service offering or product is most attractive to, will respond in the manner that has been identified in the research. http://kg2.com.au/

  5. Risk Management • We offer a range of risk management products for the agribusiness sector, helping you sustain growth and compete internationally. • Current projects include: • A national grain storage analysis. • An analysis of the farm insurance market. • An in-depth study profiling Australia’s largest corporate and family owned farms. • An analysis of the potential impacts of foreign or exotic disease introductions to Australia. • Tracking rural confidence. http://kg2.com.au/

  6. New Customer Acquisition • New customers provide the opportunity to generate sales from competition. • Using the same strategy as existing customers of ‘help us to help you’ and adhering to privacy laws, information can be collected and entered into the database • Sales leads can be passed to dealers or area managers to follow up. • Targeted lead generation campaigns can be implemented in agreed regions, by farm types and sizes according to seasonal activity. http://kg2.com.au/

  7. Contact Details Address:2/619 Pacific Highway St Leonards NSW 2065 Phone:02 9191 9845  Website:http://kg2.com.au/ Email: insights@kg2.com.au

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