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Digital Marketig Presentation

Learn about digital marketing

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Digital Marketig Presentation

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Presentation Transcript

  1. KEYPOINTS. What is digital marketing. Benefits of digital marketing. Seo.

  2. DEFINITION : Digital marketing is an umbrella term for the marektingof products or services using digital technologies, mainly on the internet, and other digital medium

  3. Benefits of digital marketing : • Global reach - a website allows you to find new markets and trade globally for only a small investment. • Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. • Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.

  4. SEO : • Search engine optimization (SEO) :Is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

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