Chapter 9 Print Media

1. Chapter 9Print Media Outline • Print media • Newspapers • Magazines • Out-of-home • Directories

2. Newspapers • The structure of newspapers • 1. • 2. • 3. • Newspaper readers • Measuring the newspaper audience Chapter 9: Print Media

3. Newspapers • Advertising in newspaper markets • 1. • 2. • 3. • The advantages of newspapers • The disadvantages of newspapers • Changes in the newspaper industry Chapter 9: Print Media

4. Magazines • Types of magazines • 1. • 2. • 3. • 4. • 5. • 6. Chapter 9: Print Media

5. Magazines • Magazine readers and their measurement • Advertising in magazines • 1. • 2. Chapter 9: Print Media

6. Magazines • The advantages of magazines • The disadvantages of magazines • Changes in the magazine industry: online technology Chapter 9: Print Media

7. Out-Of-Home Advertising • Outdoor advertising • Buying outdoor space • 1. • 2. • 3. • Transit advertising • 1. • 2. Chapter 9: Print Media

8. Directories • Yellow Pages • Strengths of directories • Weaknesses of directories Chapter 9: Print Media

9. Print Media Strategy • Inside the industry Chapter 9: Print Media