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Search Engine Secrets

Search Engine Secrets

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Search Engine Secrets

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Presentation Transcript

  1. Search Engine Secrets Exposed by: Ivan Juarez And Ricardo Peinado, Jr.

  2. How to get the best ranking? • Create site with relevant information people want • Avoid errors-spelling, page display • Submit your website for review (Software Packages) • Avoid Spamming • Choose a two word category for Keywords • Lower Case and Location and Frequency of Keywords • Direct Hit Boosts your Rankings • Link Popularity • Meta Tags work for some Search Engines • Invisible Text & Tiny Text • Buy ranking

  3. Keywords & Master Meta Tags • Use more than 1 keyword • Use lower case keywords • Place keywords at the beginning • Focus on location and frequency • Do not over use your keywords=Spam • Be descriptive in Meta Tag • Place good search terms in Meta Tag • Do not rely solely on Meta Tag

  4. Buy your way into Search Engines • Paid Submission • Banner ads • Content Deals • Paid Placement • Paid Inclusion

  5. Understand Search Engine vs. Directories • Search Engine • Spiders crawl through WWW • 3 major elements • Spider • Index=Catalog • Software • Change Web Page=Affect Web Listing • Use with Narrow search topic • Examples: Alta Vista HotBot

  6. Understand Search Engine vs. Directories • Directories • Hand picked and placed into directory after review • Changing Web page=no affect on listing • Use when you have Vague topic in mind • Examples: Yahoo Snap

  7. Meta Engines vs. Pathfinders • Metaengines • Use combination of search engines • Not good for complicated searches • Examples: Metacrawler • Pathfinders • Use for Specific Area searches or current events • Examples: CNN

  8. How to best categorize your site • Place keywords towards top-title & paragraphs • Frequency of Keywords • HTML hyperlinks that lead to more of your site • Avoid Dynamic pages, frames, and JavaScript • Do not repeat keyword to many times=Spam • Changes will help in some engines, but not all • Bridge or Doorway into your site

  9. How to enhance your search engine results • AND(+) • NOT(-) • OR • Quotation Marks “ • Use lower case search words • Use proper engine for search: • Spider, Directory, MetaEngine, or Pathfinder

  10. Thank You • Visit our site at: • Technical Presentation Website