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Digital Flame Training and Services
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Digital Flame is a premium digital marketing training institute in PCMC Pune providing SEO, SEM, Social Media Marketing training and Services for more details visit http://www.digitalflame.in
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Digital Flame Digital Marketing Training & Services
What is off-Page Optimization ➢Off-page SEO is a set of different techniques and methods that you use at the for your website, in order to optimize it for search engines. ➢As compared to the on-page SEO tactics that are applied on the front-end of the webpage (keyword density, title tags, etc.) ➢Off-page SEO specifically focuses on the backlinks that you get from different websites.
Why Off-Page SEO is Important ➢ Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). ➢ Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. ➢ A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.
The benefits of ‘off-site SEO’ to website owners? ➢ A successful off-site SEO strategy will generate the following benefits to website owners: ➢ Increase in rankings – The website will rank higher in the SERPs and this also means more traffic. ➢ Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites. ➢ More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.
Off-Page Techniques: ➢Search engine Submission ➢ Photo Sharing ➢Social bookmarking ➢ Video Sharing ➢Classified Submission ➢ Content Syndication ➢Directory Submission ➢ Blog Commenting ➢Article Submission ➢ Forum Commenting ➢Blog Submission ➢ Business Reviews ➢Document Submission ➢ Local Listing ➢PPT Submission ➢ Question Answers