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"Mastering the Digital Frontier: Unleashing the Power of Marketing in the Modern

Digital marketing is the art and science of connecting brands with their audience through innovative, data-driven strategies in the digital world. It leverages a wide range of online channelsu2014such as social media, search engines, email, and websitesu2014to create personalized, engaging experiences that drive conversions and build lasting relationships. By analyzing consumer behavior and trends, digital marketing enables businesses to reach their target audience with precision, optimizing content and campaigns for maximum impact. In a constantly evolving digital landscape, it's about staying ahead

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"Mastering the Digital Frontier: Unleashing the Power of Marketing in the Modern

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Presentation Transcript

  1. WELCOME TO DIGITAL MARKETING

  2. WHAT IS DIGITAL MARKETING Digital marketing, also known as online marketing, is the use of the internet and other digital channels to promote brands and connect with customers. 

  3. WHAT IS SEO • Search engine optimization (SEO) is the process of improving a website's visibility and search engine rankings

  4. TYPES OF SEO .WHITE HAT SEO .BLACK HAT SEO .GREY HAT SEO

  5. WHITE HAT SEO TO UNDER THE GUIDELINES OF THE SEARCH ENGINE IS CALED WHITE HAT SEO.

  6. BLACK HAT SEO To against the guidelines of the search engine is called black hat seo

  7. Grey hat seo Both combination of white and black hat seo is called grey hat seo

  8. WHAT IS SEM • SEM stands for Search Engine Marketing, a digital marketing strategy that uses paid advertising to increase a website's visibility in search engine results. It's also known as paid search or pay-per-click (PPC). 

  9. WHAT IS SMO SMO stands for Social Media Optimization. It's a digital marketing strategy that involves using social media to improve a brand's online presence and visibility. The goal of SMO is to increase brand awareness and drive traffic to a website. 

  10. WHAT IS SMM SMM stands for Social Media Marketing. It's a way to use social media platforms to promote a brand, product, or service. 

  11. WHAT IS EMAIL MARKETING Email marketing is the practice of using email to send commercial messages to a group of people, typically potential or current customers, to promote products, services, or brand awareness, often including advertisements, sales solicitations, or requests for business, with the goal of driving engagement and sales. 

  12. What is mobile marketing Mobile marketing is a way to promote products and services to people using mobile devices like smart phones and tablets.

  13. What is affiliate marketing Affiliate marketing is a way to earn money by promoting another company's products or services online.

  14. WEB TRAFFIC • ORGANIC WEB TRAFFIC • INORGANIC WEB TRAFFIC • DIRECT WEB TRAFFIC • SOCIAL WEB TRAFFIC • REFERRAL WEB TRAFFIC

  15. WHAT IS WEB TRAFFIC Web traffic is the number of people who visit a website over a period of time. 

  16. What is organic traffic Organic traffic is the number of visitors to a website that come from search engines like Google, Bing, or Yahoo

  17. INORGANIC TRAFFIC Inorganic traffic is website traffic that comes from non-natural sources like paid ads, social media, and affiliate programs

  18. DIRECT TRAFFIC Direct traffic is when someone visits your website directly, without clicking on a link from another site.

  19. SOCIAL TRAFFIC social traffic" refers to website visitors who arrive on your site from social media platforms, meaning they clicked on a link shared on Face book, Twitter, Instagram, or another social network to reach your website. 

  20. REFERRAL TRAFFIC Referral traffic is the number of visitors to a website that come from links on other websites

  21. KEWWORD RANKING FACTOR "On-page SEO" refers to the practice of optimizing elements directly on a website page, like the content, title tags, headings, and meta descriptions, to improve its ranking in search engine results pages (SERPs) by aligning the page with relevant keywords and user search intent. "Off-page SEO" refers to the strategies and actions taken outside of your own website to improve its ranking in search engine results pages (SERPs), primarily by building authority and credibility through tactics like acquiring back links from other reputable websites, managing online reputation, and engaging on social media platforms ON PAGE SEO OFF PAGE SEO

  22. THANK YOU ADDRESS :Plot No 29-30, 3rd Floor, Kanjhawala Road,BudhVihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086https://www.dicsitcourses.com/ GARIMA ARORA

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