SAM Cakes Presented by: Lauren Block, Sean Darrah, Lauren Davies, Missy Hintz, Paige Rudolph, Brandon Schneider
Problem/Opportunity • Students and faculty have little awareness of Sam Cakes • S.A.M. not capitalizing on potential sales • Promotional Opportunities
Objectives • Increase customer awareness • Maximize reach • Increase sales and customer retention • Utilize most effective advertising at lowest cost • Increase profits for S.A.M.
Target Markets • The parents of Ohio University freshman students • Ohio University Students • Ohio University Faculty
Messages • Easy Ordering • Convenient Delivery • Superior Taste • Healthy, all natural ingredients • Support student run organization
Newspaper Direct mailing Radio C.O.B. listserv Cake raffle Window painting uptown Taste testing Premiums (lollipops) Flyers Paint wall Megaphone promo New bulletin board design Media
Evaluation • Follow-up surveys (online & attached) • Quick interviews (taste testing stations) • Campus wide awareness survey