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SAM Cakes

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SAM Cakes

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Presentation Transcript

  1. SAM Cakes Presented by: Lauren Block, Sean Darrah, Lauren Davies, Missy Hintz, Paige Rudolph, Brandon Schneider

  2. Problem/Opportunity • Students and faculty have little awareness of Sam Cakes • S.A.M. not capitalizing on potential sales • Promotional Opportunities

  3. Objectives • Increase customer awareness • Maximize reach • Increase sales and customer retention • Utilize most effective advertising at lowest cost • Increase profits for S.A.M.

  4. Target Markets • The parents of Ohio University freshman students • Ohio University Students • Ohio University Faculty

  5. Budget

  6. Messages • Easy Ordering • Convenient Delivery • Superior Taste • Healthy, all natural ingredients • Support student run organization

  7. Newspaper Direct mailing Radio C.O.B. listserv Cake raffle Window painting uptown Taste testing Premiums (lollipops) Flyers Paint wall Megaphone promo New bulletin board design Media

  8. Implementation

  9. Evaluation • Follow-up surveys (online & attached) • Quick interviews (taste testing stations) • Campus wide awareness survey

  10. Questions???