Advertising Agency in India - Global Advertisers In this age of media and information overload, unless you can go bigger than everyone else or shout the loudest, you may find it hard to attract attention in an increasingly competitive marketplace. However, making a big splash through conventional methods costs money. A lot of money. The solution is Below The Line (BTL) activities that are offbeat, low-cost and catch attention like nothing else. Want 100 people painted in colors of your brand, or a mob of dancers that sways to a special theme song written for you? A parade? How about men on stilts holding a placards with your brand on it? Or huge balloons that flash your brand to lakhs of people? Whatever the idea, we will help you plan it, produce and execute it in a way that works for you.